Nestlé has been affected by the European horsemeat scandal after DNA testing found traces of horsemeat above 1% in two beef products supplied by a German company. Nestlé has stopped imports from this supplier and will replace affected products. The company also announced it will conduct further DNA testing on products before production in Europe to meet high food standards. The horsemeat scandal has now impacted Nestlé products in the UK, Ireland, France, Italy, Spain and Germany.

1. Panteio University of Political and Social
Sciences
Department of Communication, Media and Culture
Advertising and Public Relations Lab
Crisis Management Workshop
Instructor: Mania Xenou, CEO Reliant Communications
Head of Advertising & PR Lab, Assistant Professor
Betty Tsakarestou (@tsakarestou)

2. Nestlé ‘s actions in the
European Horsemeat Scandal
UK & Ireland
France
Italy
Spain
Germany

3. The food scandal horsemeat has already
affected 12 European countries including,
Italy
Spain
Sweden
France
Germany
Greece
Cyprus
the Netherlands
Ireland
Romania

4. More than 60,000 tonnes of horsemeat was traded by European
countries in 2012. This data, from the Eurostat internal trade
database shows exports of Equidae over the year - that is,
'horse-like' animals, such as horses, donkeys, mules and asses.

5. The Nestle has stopped imports from HJ Schypke supplier in
Germany, working with JBS Toledo, large meat processing
company based in Belgium.
In a notice of Nestle stated that “There is no food safety issue,
but the mislabeling of products means they fail to meet the
very high standards consumers expect from us.”
The company also announced the further conduct DNA tests
before the production stage on European soil.
Nestle’s Actions

6. Nestlé UK & Ireland statement: Testing of
processed beef products
February 19, 2013
We can confirm that Nestlé has tested samples of all of its processed
beef products sold by Nestlé in the UK and Ireland, as prioritised by
the FSA.
These consist of seven Jenny Craig products and two Gerber baby food
products.
Today (19.2.13) we have received the results of our internal tests which
have confirmed no presence of horse DNA in any of these products.
Nestlé UK is part of the industry reporting process and these results
will be submitted via the Food and Drink Federation, our industry
body, to the FSA in this week’s reporting cycle.
We will continue to test our products in accordance with the FSA’s
priorities and the results will be reported to the FSA.

7. France, Italy &
Spain
The Swiss company, who had said last week not to be affected by the
fraud, has withdrawn from sale in France, Spain and Italy pasta dishes.
The mass catering is also affected.
It has not been spared more than its competitors. The dishes are
implicated ravioli and tortellini sold as Buitoni Ravioli Beef and Beef
Tortellini.
"We will replace products that DNA testing confirmed they contained
100% beef," promised the Swiss giant. "Our tests found traces of DNA
in two horse beef products supplied by HJ Schypke", a German
company, has revealed the global agribusiness. The proportion of horse
meat in these products was greater than 1%, Nestlé provides.
France is also covered by a withdrawal that of a dish of frozen lasagna
for food industries " Lasagne Bolognese Gourmand ", produced in
France. "Food security is not an issue, but the mislabeling of products
that they do not meet the strict criteria that consumers expect from us,"
says the group. Nestlé says it has developed new tests to detect any
traces of horse meat in beef production sites in Europe.

8. Germany
• BERLIN: German officials announced on Wednesday the first
suspected case of horsemeat mislabelled as beef having been
delivered to the country amid a widening scandal in Europe.
Germany was alerted via a European quick warning system late on
Tuesday of suspicions that mislabelled processed lasagne was, or
could have been, brought into the country, a consumer protection
ministry spokeswoman said.
It was delivered to at least one trader in the western state of North
Rhine-Westphalia (NRW), where authorities are checking whether
the product has been withdrawn from the market, she said.
"It also has to be checked whether in the products there actually is
or was undeclared horsemeat," she told a regular government news
conference.

9. Sources:
• http://www.guardian.co.uk/uk/2013/feb/19/nes
tle-uk-test-negative-horsemeat
• http://www.nestle.co.uk
• http://tempsreel.nouvelobs.com/scandale-de-
la-viande/20130219.OBS9291/nestle-a-son-tour-
touche-par-le-scandale-de-la-viande-de-
cheval.html (Le Nouvel Observateur )
• http://www.lefigaro.fr/conso/2013/02/19/05007-
20130219ARTFIG00321-le-scandale-de-la-
viande-de-cheval-s-etend-a-nestle.php (Le
figaro)
• http://www.leparisien.fr/societe/viande-de-
cheval-nestle-touche-en-espagne-et-en-italie-
19-02-2013-2580117.php (Le parisien)

10. • http://www.tovima.gr/world/article/?aid=499133
• http://www.synpeka.gr/companygr/item/15687-sok-
kreas-alogoy-kai-se-geymata-ths-
nestle.html#.UT3IAFemCSo
• http://www.ethnos.gr/article.asp?catid=22769&subid=2&
pubid=63785262
• http://alithia.com.cy/index.php/koinonia/item/
5850-
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85-%CE%BA%CE%B1%CE%B9-%CF%83%CE%B5-
%CF%80%CF%81%CE%BF%CF%8A%CF%8C%CE%
BD%CF%84%CE%B1-%CF%84%CE%B7%CF%82-
nestle
• http://www.channelnewsasia.com/stories/afp_world/vie
w/1254057/1/.html