Cultural institutions and technology companies in the digital age need to work together more closely with a view to benefiting from the opportunities offered by tools such as mobile applications, QR codes, gamification, touch-screens, sensory technology, geolocation or augmented reality, among others, to develop new services for the purpose of enriching discovery processes at museums as well as promoting a connection among visitors.

1. Working with start-ups
@javiercelaya

2. Technology has changed the way we discover
information, culture and entertaiment

3. Technology has changed the way we consume
information, culture and entertaiment

4. Technology has changed the way we share
information, culture and entertaiment

5. Technology is even changing the way we think 

6. Should Museums work more closely with startups
to manage this neverending social transformation?

7. To answer this question, we conducted a survey
136 Institutions participated in this survey from USA, UK, Spain, Germany,
Italy, Argentina, Chile, Mexico, Sweden and France, among other countries

8. Survey available at Dosdoce.com
http://www.dosdoce.com/articulo/estudios/3842/museums-in-the-digital-age

9. BEFORE THE VISIT:
Lots of social media use to promote exhibitions

10. DURING THE VISIT:
Hundreds of Apps to enhance the experience

11. AFTER THE VISIT PHASE
Few Museums encourage visitors to share the experience
http://mw2013.museumsandtheweb.com/paper/diving-into-the-museums-social-media-stream/

12. Actions in Silos, little cross-planning

13. We are moving from a content driven experience

14. To a content & services driven experience

15. Startups can help you identify best breed services
More and more visitors using devices that didn´t exist 5 years ago

16. But, few Museums meet regularly with tech startups

17. Museums shouldn’t be mere “users” of technology

18. Museums should co-create technology

19. To avoid “blindness” in the digital age

20. Data is the new oil of the XXI century

21. Museums must know the profile, cultural affinities &
behaviour of their visitors

22. To give them a better service / experience

23. Technology has become our second skin
Wearable technologies

24. Museums and tech startups are destined to work together…

25. To transform ideas and needs into new services

26. It is not easy, different cultures…

27. Different working speeds

28. Different expectations

29. Different visions about the future

30. Different team and structural sizes

31. Museums have limited budgets and tech skills

32. But we can learnt from other “shared” experiences
NYT invites media startups to work from its HQ

33. Wayra incubates 200 startups

34. Pearson launches Catalyst to work more
closely with startups specialized in education

35. Sector Innovation Lab
http://www.comunicacion-cultural.com/2013/02/20/laboratorio-de-edicion-e-innovacion-en-paris/

36. Most museums have a Media Relations and/or
Institutional Relations Department

37. I strongly recomend that you also create the
Digital / Startups Relations department

38. This group will lead the digital collaboration strategy

39. Identify and select startups (home and abroad)

40. Meet regularly with startups
Remember to set up an agenda before any meeting

41. Set objetives, beyond social media marketing

42. Define variables, beyond number of visits or downloads
 Profile of the visitors (foreign, national, etc.)
 When & how they discovered the exhibition
 Inside the building navigation and behaviours
 Degree of engagement with the content
 Ways of sharing the experience
 Web split testing: specific functionality, specific audience, etc.
TEST, MEASURE, LEARN

43. Whatever you do: Keep the fingers happy 
The Digital experience has to be different than the analog one

44. Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708
Web: www.dosdoce.com Twitter: @javiercelaya
LinkedIn: www.linkedin.com/in/javiercelaya
Thank you / Muchas gracias