Presentation from LaunchCamp Boston, Feb 4, 2010- from the Social Media Breakfast portion of the program, on "Conversation."

1. Conversation
• Doug Haslam
• Voce Communications
• Twitter: @Dough
• Event hashtags: #SMB16, #LaunchCamp

2. Why
•
•
•
•
Media has changed
Turn critics into fans
Turn fans into superfans
?
Turn superfans into evangelists

3. How
• Let others talk about you (they will
anyway)
• Spend time on your message (the key to
control)
• Lurk/Participate/Create

4. How

5. External Platforms

7. External Platforms

8. External Platforms
• American Airlines
on Twitter

9. Internal Platforms

10. Trolls
• Photo credit: estherase on Flickr

11. Thank You
• Doug Haslam
• Voce Communications
• doug@voceconnect.com
• Twitter: @Dough
• Event hashtags: #SMB16, #LaunchCamp