Social Media News Releases: SIPA Online Conference, Nov 12, 2009
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Presentation to the SIPA Online Conference on Social Media News Releases
![The 1 st Press Release ,[object Object],[object Object],[object Object],[object Object],Ivy Lee](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media News Releases: SIPA Online Conference, Nov 12, 2009
- 1. The Social Media Press Release Doug Haslam SIPA’s 26h Annual Marketing Conference November 12, 2009
- 4. A Cry For Sanity
- 5. The Traditional Approach Brand Audience TV Radio Newspaper Magazine Media Internet Advertising Public Relations
- 6. The New Approach Brand Audience Advertising Public Relations Social Media Blogs Boards Usenet Social Networks Media TV Radio Newspaper Magazine
- 8. An Answer
- 10. Ensure Accuracy
- 11. Embrace Context
- 12. Build Community
- 13. Be Findable
- 18. Performance? Adam Parker’s “Show Me Numbers” Blog
- 19. PitchEngine http:// blog.pitchengine.com /?cat=3
- 20. PitchEngine
- 27. Don’t Stop With the Release
Editor's Notes
- Pennsylvania Railroad crash led to 1 st press release, which was created to get as much info out to as many outlets as possible (to prevent false rumors about the accident).
- The true birth of modern PR came from the DISMAL FAILURE of the SECOND press release, because they led to a “Declaration of Principles” (next slide) that still rule much of our work today.
- Ivy Lee’s approach served us well for 99 years, in a world in which “brands” communicated thru multiple, traditional channels to reach consumers. It was very “top-down.”
- In today’s 2.0 world, brands can have a direct dialogue with consumers, who are talking back, and talking amongst themselves. The media is now an equal partner to the consumer. Often the media is relegated to monitoring and reporting on the direct exchange between consumers and corporations. Basically, everyone has direct access to each stakeholder in the process. That is bound to change the way stories are created and distributed.
- How do we re-think the release for the Social Media era?
- The First Social Media News Release template, released by SHIFT Communications in May 2006…
- The First Social Media News Release template, released by SHIFT Communications in May 2006…
- The First Social Media News Release template, released by SHIFT Communications in May 2006…
- The First Social Media News Release template, released by SHIFT Communications in May 2006…
- The First Social Media News Release template, released by SHIFT Communications in May 2006…
- The First Social Media News Release template, released by SHIFT Communications in May 2006…