This presentation is a quick analysis of what Coca-Cola does to localize their product for the Chinese market place. Coca-Cola reported that 4th quarter sales in China surged 29%.

1. Traditional meal (Long Term Orientation) emphasizes close relationships with family and friends (collectivism) Note emphasis on close network of friends(Collectivism) Book reflects value of education and knowledge Younger Chinese value travel and ‘Global’ view Red is the color of happiness and prosperity in China and may be used to attract good luck Incorporating Coke into a traditional meal setting. ‘Coke’ is a tradition Associating with the popularity of soccer and the World Cup Coca-Cola ‘family’ of brands re-enforces family, friends, close ties (collectivism) Localization/Translation of product versus not translating ‘company’ For more information please contact Doug Green (doug.green@translation-source.com)