Carolyn Morgan presented 10 ways for media businesses to grow revenue per subscriber. These included offering digital upgrades, creating premium membership tiers with exclusive content, adding premium products that build on editorial insights, packaging discounts with retailers, selling merchandise, tickets, holidays, training and skills, launching events, and providing a promotional platform for professionals within the subscriber base. Key requirements for growing subscriber revenue included having a sophisticated subscriber database, smart email marketing capabilities, collaboration with editorial staff, insights into subscriber interests, web development resources, transaction tracking, third party partnerships, and considering opportunities outside the core market sector.