Using a mix/match of online game mechanics and social networking to spur engagement and behavior change across the disease spectrum- from health and wellness to chronic disease

1. Bonnie Feldman, DDS, MBA - Stakeholder Relations with a 360º View
www.drbonnie360.com | @DrBonnie360 | bonniefeldman@verizon.net

2. Increasing Public Awareness
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© 2012 - All rights reserved.

3. Consumers Leading the Way
$ 8.9 B
Resource that
$ 13.6 B
=
rates physicians/
hospitals Consumers willing
$ 4.0 B to spend their own
money on
Health related healthcare services
video games
$ 0.7 B
Health apps or
programs Source: PwC Health Research Institute consumer survey and PwC calculations
© 2012 - All rights reserved.

4. The Market is Trending Up
Expressed in millions
Number of app downloads Sales of apps Investment in mobile health
Source: Juniper Research Source: research2guidance Source: mobihealthnews
© 2012 - All rights reserved.

5. Why Mobile Health Games Now?
© 2012 - All rights reserved.

6. Where’s the Money?
2011 2012
#Deals $ #Deals $
Series A 24 156 8 50
Series B 9 138 1 3.5
Series C 9 146 2 23
Series D 3 33
Series F, G 1 27
Other* 16 152 1 17
All Fundraising 62 652 12 93
(*) “Other” includes Angel, Seed and Misc funding. Source: Rock Health Funding Database
© 2012 - All rights reserved.

7. Who Cares
and Why?
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8. The Recipe
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9. An Emerging Ecosystem
WELLNESS
CONSUMER EMPLOYEE BRAIN DISEASE MED ADDICTION
SELF-HELP
WELLNESS WELLNESS GAMES MANAGEMENT ADHERENCE RELAPSE
CHRONIC DISEASE
© 2012 - All rights reserved.

10. What’s Next: Sensors, Data and Analytics
© 2012 - All rights reserved.

11. Bonnie Feldman, DDS, MBA
bonniefeldman@verizon.net
www.drbonnie360.com
310.666.5312
@DrBonnie360