Twitter 101: An Essential Tool for Professional Development
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An introduction on how to use Twitter for professional development presented to staff of FHI 360's Basic Education Program in Kosovo.
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Twitter 101: An Essential Tool for Professional Development
- 2. Instructive Video Overviews: • Celebrating #Twitter7 • 2012 Year on Twitter • Follow Your Interests. Discover Your World. Twitter.
- 10. Yes.
- 18. Who do I Follow?
- 19. Who & How to Follow • @USAID, @UNICEFEducation, @gatesed • @TheKosovoTimes • @ipkofoundation, @ICKosovo • @FHI360, @StephenDLukeEDD • Twitter search…review posts, follow if useful • Find someone you like? See who they follow… • # tags, rinse, repeat
- 20. Personal: celebrities, politics, religion, sports, the mundane Professional: experts, global & national organizations & agencies Keep personal separate from professional:
- 22. Steps… – Get a feel… – Dip your toe • ReTweet • Share cool stuff, become valuable to others, useful info & resources – Use # for findability – Engage in conversation, become a thought leader • @ • DM
- 24. What not to Tweet… • Doing laundry now • Going to take a nap • I’m hungry • I hate my boss
- 25. What to Tweet… • This resource is incredibly useful… • I find this idea fascinating… • I have a question: Can you please share good practice/lessons learned? • Pictures • Videos • Events (Live Tweet)
- 26. Find Your Own Voice
- 27. Twitter Conventions • # (Hashtag) – 10 Education Hashtags on Twitter http://www.educationnation.com/index.cfm?objectid=FB531F2 3-D45A-11E2-A6E3000C296BA163 – A Printable List of the Best Education Hashtags [#Infographic] http://www.edtechmagazine.com/k12/article/2013/03/printabl e-list-best-education-hashtags-infographic • @ v. DM (Direct Message) • RT (Retweet) • FollowFriday
- 28. Power of the Retweet • Very easy for others to RT, reach their followers (leverage their trust by their networks, Word Of Mouth) • ReTweet clients, partners, customers, journalists
- 29. Twitter – Anatomy of a Tweet Potential Audience = 1,149
- 30. Twitter – Anatomy of a Tweet If you “follow” DrNICHCY you will see the post appear in you’re Twitter “stream.” And, with one click of the mouse, you can “retweet” to your own group of followers:
- 31. Twitter – The Power of the Platform Potential Audience = 1,537
- 32. Twitter – The Power of the Platform Potential Audience = 1,560
- 33. Twitter – The Power of the Platform Potential Audience = 2,156
- 34. Twitter – The Power of the Platform Potential Audience = 2,929
- 35. Twitter – The Power of the Platform Potential Audience = 3,045
- 36. Twitter – The Power of the Platform Potential Audience = 3,114
- 37. Twitter – The Power of the Platform Potential Audience = 8,188
- 38. Twitter – The Power of the Platform Potential Audience = 8,820
- 39. Twitter – The Power of the Platform Potential Audience = 8,882
- 40. Twitter – The Power of the Platform Potential Audience = 9,028
- 41. Twitter – The Power of the Platform Potential Audience = 9,184
- 42. Twitter – The Power of the Platform Potential Audience = 9,469
- 43. Twitter – The Power of the Platform Potential Audience = 9,636
- 44. Twitter – The Power of the Platform Potential Audience = 8,756
- 45. Twitter – The Power of the Platform Potential Audience = 9,790
- 46. Twitter – The Power of the Platform Potential Audience = 10,367
- 47. Etc. • Add Twitter username to promo materials, email signatures, business cards, etc. • Integrate with other channels –OK to cross-post to FB –Promote website –Promote YouTube Channel
- 51. Don’t treat me like email…
- 53. Twitter Management • Twitter lists • Hootsuite –Categorize feeds –Time Management •Schedule tweets
- 55. …you’ve graduated from Twitter 101!
- 56. Resources • The Twitter Book: http://it-ebooks.info/book/159/ • Teachers Teaching Teachers, on Twitter: Q. and A. on ‘Edchats’ http://learning.blogs.nytimes.com/2011/09/30/teachers-teaching-teachers-on- twitter-q-and-a-on-edchats/ • Top 14 Educational Technology Tweeters to Follow: http://www.educatorstechnology.com/2012/08/top-14-educational-technology- tweeters.html • 60+ Great Educational Technology Tweeters to Follow: http://www.educatorstechnology.com/2013/01/60-great-educational- technology.html
Editor's Notes
- Side note: The Super Bowl image used at 00:26 in the “2012 Year on Twitter” video is my own which is kind of cool, however they never contacted or credited me which isn’t so cool (the image is posted on Flickr has a Creative Commons Attribution license).
- Based on the Hype Cycle, a branded graphical tool developed and used by IT research and advisory firm, Gartner for representing the maturity, adoption and social application of specific technologies.
- Red dots are locations of Flickr pictures. Blue dots are locations of Twitter tweets. White dots are locations that have been posted to both.http://www.flickr.com/photos/walkingsf/5912946760/
- Twitter humor…
- Sign up, choose a Twitter name, fill out a profile…
- For example…(@BillGates is already taken)
- Choose a background design…or make one of your own…
- While it’s OK to add some personality to your Twitter presence, it may be wise to use some caution in deciding who to follow and what to tweet. Remember that you are living and interacting in a public space, and as such you might want to be cautious about what you are sharing professionally. One tip is to create separate accounts, one for personal use, one for professional use.
- I found it very helpful to sign up and just follow along for a while to get a sense of the rhythm and flow of Twitter.
- Though it might seem difficult with only 140 characters to work with…it is possible to establish your own voice and style on Twitter.
- By way of example, here’s a tweet I posted to Twitter on October 22, 2009. A few things to note:The “#” or “hashtag” as it’s referred to, is a Twitter convention that allows you to assign a topic to your post. Other users in the Twitterverse interested in specialed can simply click on the term and all other tweets marked with the same hashtag will be displayed. This is a great way to discover related information and connect with others interested in the same topic.The funny looking url is the product of a url shortening service that transforms long urls into short ones (very important when you’re limited to 140 characters!) Once tweeted, this post shows up in the stream of the 1,149 people following DrNICHCY (fyi, DrNICHCY was my “handle” while serving as Director of The National Dissemination Center for Children with Disabilities, aka NICHCY)
- The following series of slides depict individual Twitter users who retweeted this specific post. Highlighted on each profile is the number of followers that particular user has.
- The following series of slides depict individual Twitter users who retweeted this specific post. Highlighted on each profile is the number of followers that particular user has.
- Here you begin to recognize the power of the platform
- Here you begin to recognize the power of the platform
- Here you begin to recognize the power of the platform
- Here you begin to recognize the power of the platform
- Here you begin to recognize the power of the platform
- Here you begin to recognize the power of the platform
- Here you begin to recognize the power of the platform
- Hopefully you can begin to recognize the power of the platform to reach others and extend your message!
- More Twitter humor…
- After you begin to “follow” more and more users on Twitter you might find that it’s more difficult to keep up with all the “Tweets” streaming through...
- If you try to read every tweet in your stream as if it were an email in your inbox you’ll soon look like this.
- Twitter is probably better viewed as a fountain, dipped into at single points of time.