Thomas Zweifel Speaker Profile

DR. THOMAS D. ZWEIFEL, HOHFURREN 3, CH-8126 ZUMIKON
+1 212 288 48 58 w, +41 79 830 62 57 m, www.thomaszweifel.com
Dr. Thomas D. Zweifel
Speaker Profile and Programs
“I have personally seen Dr. Zweifel in action…
He is a man who deserves a title
that is all too often bestowed without merit,
but in this case is truly deserved:
miracle worker.”
David Searby, Program Officer,
U.S. State Department
“Thomas is a great speaker!!!”
Malcolm Elvey, International Chairman,
Academy for Chief Executives
Dr. Zweifel’s TED talk: http://www.youtube.com/watch?v=3xZyUYUaK2w&feature=youtu.be
Executive Summary
Thomas D. Zweifel is a strategy and performance facilitator, professor and author. The former
CEO of Swiss Consulting Group and Partner at Manres AG says that soft skills (co-leadership,
self-knowledge, communication, cross-cultural savvy) are the key to hard results. Dr. Zweifel’s
stories and tools give people access to being global leaders in the 21st century. He inspires
audiences with a unique blend of cutting-edge strategies, leadership stories, international affa-
irs, management tools, executive coaching, and timeless philosophy—an interdisciplinary ap-
proach sorely missing in this era of specialists who don’t connect the dots.
For 30 years, Dr. Zweifel has developed strategy and leadership tools and methodologies for
Fortune 500 companies and SME's, governments and international organizations, nonprofits
and the military. His clients include American Express, Astrium, Aventis, Banana Republic, Ci-
tigroup, ConocoPhillips, Credit Suisse, Danone, DHL, Faurecia, FC Saarbrücken, Goldman
Sachs, GE, Google, Hewlett Packard, Johnson & Johnson, Medtronic, Novartis, Procter &
Gamble, Rhodia, Roche/Genentech, UBS, Unilever, the UN Development Programme, the U.S.
Air Force Academy, the U.S. Military Academy at West Point, and the U.S. State Department.
Dr. Zweifel shows leaders how to:
• Maximize strategy alignment and minimize pushback to change;
• Unleash people power for performance and meeting your business imperatives;
• Be great communicators who get results through effective speaking and listen-
ing;
• Be global leaders who manage skillfully across cultures and avoid costly intercul-
tural clashes:
• Turn breakdowns into breakthroughs.

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30+ Years of Leadership Experience
Born in Paris, Dr. Zweifel was educated in Switzerland, Germany and the United States, and is
fluent in English, German, French, and Italian. He holds a master’s degree in International Affa-
irs from Columbia University and a Ph.D. in International Political Economy from New York Uni-
versity.
In 1986 Dr. Zweifel was thrust into leadership as global campaign manager for an international
organization on the roster of the United Nations. In charge of campaign results in 27 countries
but lacking legal authority to impose decisions or hire/fire people, he was forced to become a
master at remote coaching and cross-cultural leadership.
In 1997 Dr. Zweifel co-founded Swiss Consulting Group (www.swissconsultinggroup.com), a
global performance management company based in New York City that was recognized as a
“Fast Company” by Fast Company magazine. Since then, Dr. Zweifel has coached and trained
business leaders and public servants to create and achieve their vision, and has built Swiss
Consulting Group into a multinational virtual boutique company with consultants in 12 countries
and clients around the globe.
Dr. Zweifel is a member of the International Coach Federation and the Association of Professio-
nal Communication Consultants. In 1996 he realized his dream of breaking three hours in the
New York City Marathon, and in 1997 was recognized as the “fastest CEO in the New York City
Marathon” by the Wall Street Journal.
Media and Publications
Dr. Zweifel appears frequently in the media (CNN, ABC, Bloom-
berg TV and Radio, NY1, Fast Company, Financial Times, and
The Week, among many others). His leadership books Commu-
nicate or Die and Culture Clash (SelectBooks 2003; also
available in Chinese, French, German and Indonesian) have
become standard references for communicating effectively and
managing across borders.
Selected Media Appearances:
• ABC (on Microsoft in China)
• CNNfn (on communication; coaching on salary negotiation and job searches)
• Bloomberg TV and Radio (on DaimlerChrysler merger and Nissan-Japan)
• Radio BFM (on cross-cultural communication)
• NY1 (on culture clash)
• Financial Times (on coaching and mentoring),
• Basler Zeitung (on communication)
• TagesAnzeiger (on communication)
• ChangeX (on communication)
Teaching

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Convinced that leadership is an art, but also a science that can be learned, Prof. Zweifel has
taught at universities and business schools around the world: Columbia University (New York),
New York University (New York), Fuqua School of Business at Duke University (North Carolina),
St. Gallen University (Switzerland), Haute Ecole de Gestion (Fribourg/Switzerland), European
Center for Pharmaceutical Medicine / University of Basel (Switzerland), Sydney University
(Australia), and Jones International University (an online business school).
Leadership and Democracy
Dr. Zweifel believes that leadership and democracy need each
other: “Leadership without democracy is dictatorship, and de-
mocracy without leadership is anarchy.” He coached UN officials
in 25 countries to design and carry out leadership projects in
democratic governance,
with measurable goals ranging from police reform in Bangladesh
to empowering women in Saudi Arabia. He frequently writes and
speaks on international politics and published two acclaimed
books on the topic: Democratic Deficit? (Rowman & Littlefield
2002) and International Organizations & Democracy (Lynne
Rienner Publishers 2005).
Clients
Dr. Zweifel is a keynote speaker on the rosters of 10 speaker bureaus:
• AdGENCY Experts (Paris / France)
• A-Speakers (Copenhagen / Denmark),
• Brooks International Speakers Bureau (Denver / USA)
• CESAM International (Amiens / France)
• Eagles Talent Connection (South Orange NJ / USA)
• European Speakers Academy (Rotterdam / Netherlands)
• Gail Davis & Associates (Colleyville TX / USA)
• International Speakers Bureau (Dallas / USA)
• Speakers Associates (London / UK) and
• Vistage International/The Executive Committee (San Diego CA / USA)
Dr. Zweifel’s keynotes have led him to audiences in Australia, Canada, France, Germany, India,
Israel, Japan, Kazakhstan, the Netherlands, Russia, Sweden, Switzerland, and the United Sta-
tes. His speaking clients include:
• On 21
st
-Century Leadership: Academy for Chief Executives, Bank Leumi, DHL, Gov-
ernment of Kazakhstan, Johnson & Johnson, PIP Investor Zurich, TEDxZurich, Vistage
CEO groups.
• On Coaching Leaders: Cemex, European Center of Pharmaceutical Medicine, Bar-Ilan
University, Israel Coaching Community, Swiss Consulate-General New York, UN De-
velopment Programme, US State Department.
• On Communication: Geneva Press Club, Newark Association of Financial Advisors,
Rotary, Swiss Australian Chamber of Commerce and Industry.
• On Culture Clash: American Swiss Business Council, Berlitz, Citigroup, Columbia
Business School, Fuqua School of Business, Goldman Sachs, Linth Congress, Novar-

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tis, Pharmacia, Prudential, Rennert, Russia Protocol Forum, Swisspeaks, The College
of New Jersey, UBS, USMA West Point.
”Exceptional.”
—CEO, Vistage Group
"InView's Guest Speaker Program has benefited tremendously from the partnership forged with
Mr. Zweifel and Swiss Consulting Group. The seminars he has led for our Global 1000 client
base have been among the best in terms of relevance, content, and delivery."
—Brian Glibkowski, Guest Speaker Program Director, InView
Speaking Topics
Breakthrough Performance
Business Growth
Change Management
Coaching
Communication
Cross-cultural Management
Empowerment
Entrepreneurship
Ethical leadership
Globalization
Goal Setting
Innovation
Inspiration
International Affairs
International Business
Leadership
Listening
Management
Mentoring
Mergers & Acquisitions
Motivation
Negotiation
Performance
Presentation skills
Strategy Alignment
Strategy implementation
Team-Building
Vision
Programs
Dr. Zweifel tailors his programs to each client’s needs and objectives. His most frequently as-
ked-for programs are dynamic, action-packed and highly applicable to Monday morning back at
the office:

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21
st
Century Leadership (2-4 hours):
Although still dominating our thinking and actions, traditional leadership approaches no longer
work in today’s complex global markets. In an age of democratization, flattening hierarchies and
virtual teams, leaders emerge in all walks of life and require a transformation of management:
the mindset of command-and-control is simply too cumbersome and bureaucratic. But ma-
nagement practice has mostly failed to catch up, let alone to capitalize on the new landscape.
Our behaviors are still dictated by old myths – and the costs and lost opportunities are
enormous. Dr. Zweifel suggests a new leadership model he
calls the “3 C’s”:
• Co-Leadership—not ordering people around but be-
ing their co-creative partner in their ongoing leader-
ship development and their ownership of the organi-
zation’s challenges and strategies.
• Communication—being a masterful communicator
who eliminates wasteful, past-based chatter like
complaints or excuses, and who leads by speaking
and listening effectively.
• Cross-Cultural strategy—being a global citizen who
masters outsourcing, virtual teams and remote em-
powerment, and can parachute into any culture and
get the job done while respecting the target culture’s
values.
In individual, paired, and group processes, participants learn
and practice 21
st
-century leadership tools along the Global
Leader Pyramid™ (Self-Awareness, Relationship, Vision,
Strategy, Action).
The Rabbi & the CEO: The 10 Commandments for 21
st
-Century Leaders (4-8 hours):
Leadership is in crisis—from business to government, from religious insti-
tutions to the UN, leaders have lost their compass. And in the rough seas
of a borderless economy, the Internet, and outsourcing, a seismic shift has
changed the game: Virtually anyone can lead now. But how do you breed
principled leaders? Is leadership a matter of DNA, culture, or coaching?
The answer comes from an improbable source: the 3,000-year-old traditi-
on of Judaism. Torah, Talmud, and Kabbalah hold life-and-death lea-
dership challenges, including stories of insurmountable odds, ethical di-
lemmas, lust and betrayal, and offer astonishingly practical lessons for
21
st
-century managers. In a unique synergy, Dr. Zweifel has teamed up
with Rabbi Aaron L. Raskin, dynamic Jewish leader and author of Letters of Light, to blend the
timeless wisdom of the Ten Commandments with a cutting-edge methodology based on twenty-
five years of coaching leaders—a mix that provides innovative tools and techniques for lasting
success. This multi-disciplinary, entertaining and action-packed workshop builds on Dr. Zweifel
and Rabbi Raskin's acclaimed new book The Rabbi and the CEO: The Ten Commandments for
21st Century Leaders (SelectBooks 2008) and offers leaders a kind of power all too often mis-
sing in boardrooms. Standing in the rich, over 3,000-year-old tradition of Jewish thought, it
makes the timeless wisdom of the ages and sages directly relevant to today’s business leaders.
Strategy-In-Action: A Dynamic 7-Step Process for Breakthrough Design and Results (4-8
hours):
Most organizations have a strategy. Many strategies fail. Why? Because of a

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divorce between the strategy designers who build the strategy behind closed doors, and the
implementers who never truly own the strategy. What is missing is an approach that bridges the
gulf between strategy formulation and execution. Strategy-In-Action is a systematic, evolutiona-
ry and dynamic seven-step process that aligns people on a strategic intent, gets immediate
results through targeted catalytic projects, and feeds the learnings back into the strategy to gal-
vanize further strategic action. Strategy-In-Action has worked in various organizational settings
in the private, nonprofit and public sectors—from Haiti to Hamburg.
Culture Clash: Managing the Global High-Performance Team (2-4 hours):
Globalization cannot be stopped; we must adapt and learn how to be
global citizens. But few leaders are prepared for working across bor-
ders, and the costs of cultural blindspots in mergers, outsourcing and
virtual teams can be immense – from lawsuits to lost opportunities.
Through entertaining and insightful case studies and interactive proces-
ses, Dr. Zweifel challenges participants’ assumptions about their own
and their colleagues’ cultures. He introduces you to key intercultural
competencies and tools it takes to manage across cultures anywhere in
the world, for example how to orchestrate effective global meetings or
videoconferences; how to decode any culture with the Global Integrator™; and how to navigate
the rough seas of global markets with the Global Leadership Pyramid™.
Communicate or Die: Getting Results Through Speaking and Listening (2-4 hours):
Often leaders have a great vision, but cannot communicate it effectively, inspi-
re their people, or turn their vision into results. Just as often, an organization’s
staff has insight and information that never makes its way to the top. The dif-
ference between a good company and a great one may lie in their ability to
communicate. Through fascinating stories and interactive processes, Dr.
Zweifel tells hilarious and deadly serious stories of failed communication and
provides tools and techniques for how to cut out wasteful communication and
how to listen effectively—perhaps the smartest investment in productivity.
Avoid the Four Deadly Sins of Speaking, and climb the Matterhorn of Master-
ful Listening™.

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Testimonials
Sandra Thompson, VP Human Resources, Animas, a Johnson & Johnson Company:
“We accomplished more than I would have even expected. This is being seen by the senior
leadership as having the potential to shape how all of Johnson & Johnson does business.”
Catherine T. Burton, Global Head Biostatistics, Novartis AG:
“… very good in the area in which I was most interested—building effective business relations-
hips. I walked away with some tips for conduct as well as issues to keep in mind... Very helpful.”
David Searby, Program Officer, U.S. State Department:
“The participants said that this was the best program not only in New York City but in the United
States. It was amazing how you were able to integrate the different views and still make people
feel they were heard.”
Mihail Mihailov, Managing Director, MOST Computers
“I cannot forget such an impressive guest speaker like you and some very special things of your
lecture—especially the pyramid of global dialogue.”
A. Rief Kanan, Group Chair, Vistage International; Director, Business Institute, SUNY
New Paltz
“Thanks, again, for the fantastic job you did presenting and interacting with the group yesterday
at SUNY New Paltz. The feedback from the participants was very positive and each with whom I
spoke was very impressed with your content and your engagement with them individually.”
Vistage CEO Group 50, Orange County, CA:
Quality of Content: 5.0. Quality of Delivery: 5.0. % Recommendation: 100.0
“Excellent tools.”
“Great presentation, interaction with members, and topics were outstanding.”
Vistage Key Group 959, Lancaster, PA:
”Great message; skilled interaction with group. Thomas offers insights into elements that make
up a leader’s competencef... Good exercises for self assessment. Very good job—get him back
for my other groups.”
”Excellent delivery. High level discussion on leadership and communication.”
”Very engaging. Comfortable in front of group. Interesting excercises.”
”Very engaging, assisted with communication skills. Thomas provided real life examples to as-
sist with daily leadership challenges.”
“Engaging, terrific examples. Leadership and communication discussion was excellent.”
”Delivery was excellent, informative and humorous. Liked the pyramid and breakdowns into
breakthroughs.”
”Quite engaging. Enjoyable voice and personality. Very useful information—a new way to think
about one’s leadership skills.”
”Very enjoyable. Great delivery-loved the humor that was interjecting. Great topic, usually the
cause of most failures or struggles. Wish we had more time.”
”Good pacing. Enjoyed discussion on listening and breakthroughs.”

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Vistage CEO Group 100, Northern New Jersey:
“Good style engaging. Highly intergrated management and leadership content.”
”Very direct and organized. Great content.”
”Good theoretical basis; has a lot to share.”
”Very well done.”
”Professional; tons of content.”
”Engaging, informative, and well paced. Good examples-very clean.”
”Good theoretical content.”
”Very informative.”
”Content was useful.”
Vistage CEO Group 8, Orange County, CA:
“Very interactive with group. Very philosophical and theoretical point of view mixed with real
examples.”
”Good content for today's CEO traits.”
”Very engaging. Really enjoyed!”
”Exceptional.”
Vistage CEO Group 334, Northern NJ:
“Utilized concepts he discussed. Good content.”
Vistage CEO Group 375, Long Island, NY:
“Great leadership concepts.”
”Very engaging!”
”Pretty great.”
Vistage CEO Group 341, Philadelphia, PA:
“Especially liked the interactive exercises.”
“Delivery—very personal; geared presentation to members. Excellent recall of members con-
cerns.”
”Knowledgeable. Gave specific examples to support theories. Engaged members with role play.
Examples and theories discussed directly relate to everyday challenges and can be put to use
immediately.”
”Cultural differences was very interesting.”
”Fine delivery - was able to put material in context for us to use in business. Also knew how to
engage us so it was not a 3 hour lecture. Really all useful.”
”We hit a lot of topics effectively—listening, international business, dealing with failures. That
content is great.”
”Did a great job of listening, not afraid to contradict.”
”Good stuff on listening and proper use of feedback.”
”Good stories to drive home points to expand illustration. Good take home and tools to imple-
ment.”

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”Good content and applicable.”
Vistage CEO Group 3339, Providence RI:
“Excellent delivery.”
”Good anecdotes.”
”Humorous, confident.”
”He did a good job of involving the audience.”
”Engaging.”
”Engaged the members to participate. Very focused delivery.”
“Excellent group interaction.”
Vistage CEO Group 377, New York City, NY:
“Thomas was quite articulate—presentation has a good flow—kept my interest throughout.
Talking about different cultures reguarding communications was very enlightening.”
”Very informative.”
“Good delivery, very knowledgeable about presentation and points. Would be interested in u-
sing/attending workshops.”
Vistage CEO Group 376, Long Island, NY:
”Very easy to listen to—I was able to fully relate to his topic and material.”
Fee
Final fees may vary depending on the nature of the engagement and the number of books for
the participants to sustain their learning. The fee for the 2-day workshop includes selected
books by Dr. Zweifel for the participants, confidential interviews with key participants and a whi-
tepaper to reveal the views of key stakeholders, hidden issues and opportunities and get them
on the table. For demo videos, slide shows and more, go to www.thomaszweifel.com.
A/V Requirements
Laptop, projector/beamer, screen, loudspeakers; 2 flipcharts with fat markers.

Thomas Zweifel Speaker Profile

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