1. CASTING
ORGANIZATIONAL
VISION
Copyright 2012 by Will Moreland All Rights Reserved
2. CASTING ORGANIZATIONAL VISION
Creating and casting organizational vision takes time and is
best done in phases. If an organization wants to exist for a long
time, a solid foundation is required. This is best accomplished
by laying down the blue print for vision. Phase 1 consist of the
visionary taking ownership of the vision and developing the
proper team to accomplish the vision.
Copyright 2012 by Will Moreland All Rights Reserved
3. PHASE 1
Questions About Vision:
1. What is vision?
2. How is vision created?
3. Who needs a vision?
4. How do I effectively cast vision?
5. Who do I cast vision to?
6. How do I create momentum for my vision?
7. How do I create a strategy for my vision?
8. How do I avoid bigger before better syndrome?
9. Who should be a part of the vision?
10. How do I own my vision?
Copyright 2012 by Will Moreland All Rights Reserved
4. PHASE 1
10 Reasons Vision Is Important:
1. Clarifies direction
2. Invites unity
3. Facilitates function
4. Enhances leadership
5. Prompts passion
6. Fosters risk taking
7. Offers sustenance
8. Creates energy
9. Provides Purpose
10. Motivates giving
Copyright 2012 by Will Moreland All Rights Reserved
5. PHASE 1
Organizational vision is birthed from individual vision.
An individual is inspired or called to serve people in a
particular manner.
The organizational vision will be an extension of a
personal vision expanded.
Therefore it is vital that the visionary own the vision.
Copyright 2012 by Will Moreland All Rights Reserved
6. PHASE 1
Owning The Vision:
This is a key and critical essential of the vision. The
visionary must take time to own the vision. Based on
personal values, sense of purpose and area of service
desired.
3 Keys on Ownership:
1. Accomplishing this vision will bring me the most joy
2. I have publicly shared my vision with other people
3. My vision has been challenged and I still embrace it
Copyright 2012 by Will Moreland All Rights Reserved
7. PHASE 1
Owning The Vision:
A.It feels right on you
B.It provides wings to your spirit
C.It will fire you up
D.It will keep you up at night
E.It will take you out your comfort zone
F.It will be fulfilling to you
G.You will feel you were made to do it
Copyright 2012 by Will Moreland All Rights Reserved
8. PHASE 1
Owning The Vision:
1. Be willing to bet on yourself
2. Lead your life instead of accepting your life
3. Love what you do and do what you love
4. Don’t compare yourself or your vision to others
Copyright 2012 by Will Moreland All Rights Reserved
9. PHASE 1
Who Is The Visionary:
DOER SPEAKER
STRATEGIST VISIONARY
Copyright 2012 by Will Moreland All Rights Reserved
10. PHASE 1
In the quadrant you will find four parts, Visionary,
Strategist, Doer and Speaker. The natural flow is to
began with vision, vision then needs a strategy, once
strategy is in place, doers are required, and lastly the
speaker is constantly echoing the vision.
The visionary needs to know which quadrant they
naturally fall
into, so they can assemble the right team.
Copyright 2012 by Will Moreland All Rights Reserved
11. PHASE 1
VALUES
MISSION
VISION STRATEGY
Copyright 2012 by Will Moreland All Rights Reserved
12. PHASE 1
VALUES:
The organizational values will be based on the
individuals value system. What is the persons moral
compass. What does the individual stand for? How
does the individual want to be viewed in public and
private? These will all set the tone for organizational
value system.
MISSION:
The mission of the organization is an extension of a
personal
mission of the individual. It is a specific purpose
Copyright 2012 by Will Moreland All Rights Reserved
13. PHASE 1
VISION:
Vision is a clear, challenging picture of the future
STRATEGY:
Without a clear, practical strategy, an organization will
never realize it’s mission or vision
Copyright 2012 by Will Moreland All Rights Reserved
14. PHASE 1
Building the Team:
Once the visionary is secure in their
ownership of the vision, it
is now time to build the team.
Team members should have a similar
passion and heart of
the visionary for the vision.
When the visionary speaks, the heart
of the team member should leap.
Copyright 2012 by Will Moreland All Rights Reserved
15. PHASE 1
Building the Team:
Having the wrong people
on the bus will only cause
trouble in the long run.
Three Areas that Affect the Size of Vision:
1. The Visionary
2. The PEOPLE attached
3. The Timing of the Vision
Copyright 2012 by Will Moreland All Rights Reserved
16. PHASE 1
Building the Team:
Team members help to communicate the vision, so it
is vital that they understand the vision.
Vision Casting Flow:
1. The Visionary
2. Team Leaders
3. Team Players
Copyright 2012 by Will Moreland All Rights Reserved
17. PHASE 1
Building the Team:
The visionary and the team will
spend a great deal of time
meeting and communicating
about the vision. This time is
essential and should never be
over looked or taken for granted.
Several things are accomplished
in these meetings………
Copyright 2012 by Will Moreland All Rights Reserved
18. PHASE 1
Building the Team:
1. The visionaries heart for the vision
2. The ground rules for continued communication
3. The mission
4. Clarification
5. What is success, what is winning
6. The evaluating process
7. What type of environment do we want to create
8. What will be the strategy for the mission
9. How is what we want accomplished
10. Setting SMART goals
Copyright 2012 by Will Moreland All Rights Reserved
19. PHASE 1
Building the Team:
Before information is brought to the masses or
public, the team should have a full understanding of
the goal, the strategy and the win.
Copyright 2012 by Will Moreland All Rights Reserved
20. PROBLEM SOLVING
1. Does this problem keep resurfacing
Ex. Sales are down every June
Ex. Membership is down every July
2. Is this a problem that needs to be fixed or managed
Ex. No parking every Christmas
3. Are there mature people on both sides
Ex. Old Members vs New Members
4. Are the two sides interdependent
Copyright 2012 by Will Moreland All Rights Reserved
21. CREATING MOMENTUM
1. New Triggers Momentum
2. Anything new by definition creates
momentum
3. Momentum can be positive or negative
Ex. September 11
Ex. Haiti Mission
Copyright 2012 by Will Moreland All Rights Reserved
22. CREATING MOMENTUM
1. Don’t tweak old stuff
2. New Leader Needed?
3. New Program or Product
• 3 Areas to look at, Person, Direction or
Program
• New doesn’t sustain momentum
Copyright 2012 by Will Moreland All Rights Reserved
23. NOTES FOR TEAM MEMBERS
1. Celebrate accomplishments
2. Thank People
3. Respect People
4. Don’t take yourself to serious
5. Challenge the Process
a. Who has the best the ideas
b. Challenge at the right time
c. Challenge in the right environments
Copyright 2012 by Will Moreland All Rights Reserved
24. NOTES FOR TEAM MEMBERS
6. Any new system will fight change
7. Agree in public, ask questions in private
8. Don’t get caught up in sideways energy
9. Great ideas become old ideas
10. Follow through now, debrief later
11. Never challenge the process in public
12. Understand healthy tension
a. Some tension is good
b. Problems to solve vs Tension to Manage
Copyright 2012 by Will Moreland All Rights Reserved
25. CLOSING NOTES
1. If we get BETTER, we will get BIGGER!
2. Clarification and Evaluation
3. When you reach a goal, you experience a win
4. You cannot evaluate what is not clear
5. We want a organization that compliments and not
competes against your family
1. How is what we want accomplished
2. Marry the Mission, Date the Method
3. The way we do it will change
4. No “How” last for ever
Copyright 2012 by Will Moreland All Rights Reserved
26. Dr. Will is author of the top selling book Genius Potential and a sought after speaker for
conferences, corporate training, colleges and organizations around the world.
Dr. Will is founder of Will Moreland International LLC a think tank for developing
world class leaders in life and business. The author of fourteen books ranging from
leadership to mental development, his insights on leadership gleaned from his military
duty to working with different organizations is remarkable.
For more information about his books, seminars, training and speeches, please contact
him at:
Will Moreland International LLC
P.O. Box 1581
Queen- Creek, Az 85142
Phone: 480-442-3056
Email: info@willmoreland.com
Visit us on the web at:
www.willmoreland.com
www.geniuspotentialbook.info
Copyright 2012 by Will Moreland All Rights Reserved