Observational study of some of the stores regarding factors influencing the consumers and the insight for improvement

1. Look
&
Learn

2. • Hi
• I am Dr Vijay
• I am submitting my assignment for your
evaluation
Are you paying attention ????

3. Visits to stores
Multi-brand wholesaler
Multi-brand Retailer
Small retailer
Medical store
Restaurant
Butcher shop

4. Timing
• Incidentally the assignment was in the Last
week of month. So…..
• The consumers were less
• Insights
It will be wrong to introduce New product in Last
week of a month
Stores can take up Maintenance work during this
period and be prepared for Rush hours in next
week.

5. Observations
• All big stores were having
– Attractive sign boards and decorations
– Ample of parking space
– Courteous security
– Salespersons were young boys and girls, wearing
uniform.
• All these influence positively.

6. Influence
Most of the stores were having
•Air-conditioning
•Adequate light
•Glazed flooring
•Well assorted articles

7. But atMedical store
No good sign board
Less illumination
No air conditioning
Owner waiting for customers

8. FMCG at eye level are OK
But Huge stocks above &
around is bothering

9. Indulgence
• At one of the stores Way to rest rooms was
lined by paintings drawn by children.
• Watching them while passing cools down
emotions, people start dwelling in their own
childhood.
And in childhood we want everything we see
around us.

10. Location
• As compared to other shops, Butchers shop was
located in Dirty surroundings, No Air-conditioning
etc.
• But the shopkeeper was making greetings as soon
as a customer arrives, he was having personalized
conversations with them.
• Shop was full and people were readily waiting
outside.
 Location doesn't make much difference, Quality
of service matters