How to get a social media ROI.You can download it at http://www.drwho.it/2011/04/01/roi-how-to-get-it/

1. SOCIAL MEDIA ROI #2
how to get it
April 2011
Social Media ROI#2 by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.
venerdì 1 aprile 2011

2. THE SECRET
FORMULA
Brand’s secret is dominating
this formula
Speed = Space/Time
Foto: paolomargari.it
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3. THE
QUESTION
“ will I have enought time?”
Foto: paolomargari.it
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4. TIME IS
MONEY
Social Media ROI depends on
the Time
Foto: paolomargari.it
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5. Project
Action ROI
Re-
Impact
action
THE FIRST RULE
no border between starting and ending
Foto: paolomargari.it
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6. Project
Action ROI
Re-
Impact
action
narrative system
RE-ACTION
not a reaction, but the correct re-action
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7. Project
Action ROI
Re-
Impact
action
narrative system
THE CONTINUUM
non financial impact
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8. Project
Action ROI
Re-
Impact
action
Return On Impact narrative system
it dipends on two factors: Example data
website/blog virality seeding activity website/blog seeded 200
opinions visibility website/blog reactived 120 (seeding ratio 0,6)
the effect in the blogosphere
246 posts and 370 semantically relevant opinions
Assumption so:
1 website/blog means 1 post WOM 246-120= 126 (wom ratio: 0,51)
1 post generate more opinions
Return On Impact = 370/246 (1,50 ratio)
Data provided by
venerdì 1 aprile 2011

9. Project
Action ROI
Re-
Impact
action
Return On Impact narrative system
Return On Interest
Example data
website/blog seeded 200
Assumption
website/blog reactived 120 (seeding ratio 0,6)
1 opinion means 1relevant person
the effect in the blogosphere
246 posts and 370 semantically relevant opinions
so:
WOM 246-120= 126 (wom ratio: 0,51)
Return On Interest = 370/126 (2,93 ratio)
Data provided by
venerdì 1 aprile 2011

10. Project
Action ROI
Re-
Impact
action
Return On Impact narrative system Return On Attention
Return On Interest
Example data
Time: 180 day
Assumption opinion semantically relevant: 370
1 opinion means 1relevant person seeding ratio: 0,6
wom ratio: 0,5
engagement ratio: 370/126 = 2,96
Return On Attention:
people/Time*(seeding ratio + wom ratio +
engagement ratio)
Return On Attention =
370/180*(0,6+0,51+2,93)=8,32
Data provided by
venerdì 1 aprile 2011

11. Project
Action ROI
Re-
Impact
action
Return On Impact narrative system Return On Attention
Return On Interest
Question
How to achieve the financial ROI?
∑ =Ft∕(1+i)t
[social CRM] [NO loss]
CONTINUUM
it’s mantaining cash flow time after time (discounting
money’s cost)
venerdì 1 aprile 2011

12. Project
Action ROI
Re-
Impact
action
Return On Impact narrative system Return On Attention
Return On Interest
∑=Ft∕(1+i)t social CRM NO loss
ROI = EBIT/INVESTMENT MORE sales ∫t
venerdì 1 aprile 2011

13. SOCIAL MEDIA ROI #2
how to get it
Who: C. Di Tullio aka DR_WHO
What: marketer & blogger
Where: drwho.it
Foto: photos permissions - thanks to Paolo Margari - paolomargari.it
Social Media ROI#2 by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.
venerdì 1 aprile 2011