http://webcom-montreal.com/conferencier/social-web-in-out-come/292/ Le web social est un monde en soi qui obéit à des règles d’ouverture, de transparence et de vitesse. Les participants attendent de la conversation qu’elle leur permette d’améliorer différents aspects de leur vie ou encore de leurs affaires. Dans sa conférence, Dragana Djermanovic abordera certaines facettes des tendances web spécifiques aux habitants des Balkans, les examinera en parallèle avec les tendances mondiales et fournira les exemples les plus marquants de l’utilisation des principes du web social dans le dialogue entre les organisations et les utilisateurs de l’Internet.

1. Social Web
in&out_come
@GagaDjermanovic
www.draganadjermanovic.com

2. What does the Social Web
mean for countries & people
characterized by:

3. What does the Social Web
mean for countries & people
characterized by:

4. What does the Social Web
mean for countries & people
characterized by:

5. What does the Social Web
mean for countries & people
characterized by:

6. What does the Social Web
mean for countries & people
characterized by:
low level
of human
rights

7. exYU region:
6 smaller
countries
surrounded by
7 others

9. Serbia is (for example)
known by
Good Stories

10. Brought to You by
Great
“Storytellers”

11. Novak Djokovic
Ranked World No. 2 on the ATP list
Youngest player to defeat the
top 3 players in succession
Youngest player to have
reached the semi-finals of
all four Grand Slam in succession

12. Peja Stojakovic
3× NBA All-Star
(2002, 2003, 2004)
2× NBA Three-point
Shootout Champion:
(2002, 2003)
Named Mister Europa Player
of the Year in 2001 and 2002

13. Vlade Divac
Only basketball player born and
trained in Europe to play at least
1,000 NBA games (1,134)
One of only two basketball players
born and trained in Europe to
have his number retired
by an NBA team
Named NBA All-Star, 2001

14. Rebecca MacDonald
The richest woman
in Canada
Executive Chair of
Just Energy Income Fund
(TSX: JE.UN)
Born in Yugoslavia,
1953 under the
Yugoslavian name Ubavka Mitic

15. Nikola Tesla
One of the most significant
World inventors
Responsibile for:
Niagara Falls, the first major
Hydroelectirc power plant
in the world
Tesla Coil
Alternating Current (AC)
Radio
etc...

16. Still, many people
(unfortunately)
know Serbia
by bad stories

17. Still, many people
(unfortunately)
know Serbia
by bad stories
War,

18. Still, many people
(unfortunately)
know Serbia
by bad stories
War, War Crimes,

19. Still, many people
(unfortunately)
know Serbia
by bad stories
War, War Crimes,
Refugees,

20. Still, many people
(unfortunately)
know Serbia
by bad stories
War, War Crimes,
Refugees, Corruption,

21. Still, many people
(unfortunately)
know Serbia
by bad stories
War, War Crimes,
Refugees, Corruption,
The worst inflation the
world has ever known...

22. But there are many
stories in between
there are many
shades of
gray

23. Internet
penetration

24. Slovenia - 64,8%
2.048.000 citizens
1.3 M users

25. Croatia - 50%
4.4 M citizens
2.2 M users

26. Macedonia - 51,1%
2.1 M citizens
1.1 M users

27. Serbia - 55,9%
7.3 M citizens
4.1 M users ->

28. Acceptance of historical facts
comes parallel with the
acceptance of the social web
Denial

29. Acceptance of historical facts
comes parallel with the
acceptance of the social web
Denial
Anger

30. Acceptance of historical facts
comes parallel with the
acceptance of the social web
Denial
Anger
Bargaining

31. Acceptance of historical facts
comes parallel with the
acceptance of the social web
Denial
Anger
Bargaining
Depression

32. Acceptance of historical facts
comes parallel with the
acceptance of the social web
Denial Acceptance
Anger
Bargaining
Depression

33. Social web
increase
social
dialogue

34. power
of the
individual

35. power
of the
individual -

36. diffusion
of the innovation

37. diffusion
of the innovation
Innovators
2,5%

38. diffusion
of the innovation
Early
Adopters
13,5%
Innovators
2,5%

39. diffusion
of the innovation
Early
Adopters
13,5% Early
Majority
34%
Innovators
2,5%

40. diffusion
of the innovation
Early
Adopters
13,5% Early Late
Majority Majority
34% 34%
Innovators
2,5%

41. diffusion
of the innovation
Early Laggards
Adopters 16%
13,5% Early Late
Majority Majority
34% 34%
Innovators
2,5%

42. to speed up the
acceptance of
social web
you need
early adopters

43. Marko Rakar
Croatia
@mrak

44. Marko Rakar
Croatia
@mrak
Croatia’s leading political blogger

45. Marko Rakar
Croatia
@mrak
Croatia’s leading political blogger
Exposing government secrets

46. Marko Rakar
Croatia
@mrak
Croatia’s leading political blogger
Exposing government secrets
Made searchable database
of Croatian voters that
exposed widespread fraud
http://popisbiraca.pollitika.com

47. Vuk Ćosić
Slovenia
@supperman

48. Vuk Ćosić
Slovenia
@supperman
Classic of internet art since 1995

49. Vuk Ćosić
Slovenia
@supperman
Classic of internet art since 1995
Web strategist since 1999

50. Vuk Ćosić
Slovenia
@supperman
Classic of internet art since 1995
Web strategist since 1999
Recipe sharing community site
started in 2003 as a true networking
platform coolinarika.com reached
4 milion monhthly unique visitors

51. Dragan Varagić
Serbia
@varagic

52. Dragan Varagić
Serbia
@varagic
Blog-father of the most
influential online
activist in Serbia

53. Dragan Varagić
Serbia
@varagic
Blog-father of the most
influential online
activist in Serbia
Creator of the most downloadable blog
manual in Serbian: “Blog basics”

54. Dragan Varagić
Serbia
@varagic
Blog-father of the most
influential online
activist in Serbia
Creator of the most downloadable blog
manual in Serbian: “Blog basics”
Web strategist since year 1997

55. Darko Buldioski
Macedonia
@darko156

56. Darko Buldioski
Macedonia
@darko156
Founder of komunikacii.net
that influenced the development
of online news in Macedonia

57. Darko Buldioski
Macedonia
@darko156
Founder of komunikacii.net
that influenced the development
of online news in Macedonia
Founder of non profit
New Media Center

58. Darko Buldioski
Macedonia
@darko156
Founder of komunikacii.net
that influenced the development
of online news in Macedonia
Founder of non profit
New Media Center
Founder of 140.mk - twiter directorium/aggregator

59. social media

60. social media public dialog

61. social media public dialog
mutual knowledge

62. social media public dialog
mutual power mutual knowledge

63. The right end
of social tools
is to help
organizations
stop being
antisocial
@umairh
http://blogs.hbr.org/haque

64. ic
os
nca
iv
@
Thank you!
n:
sig
de
Phone: +381 65 9300 335
Email: dragana.djermanovic@prpepper.com
Skype: dragana.djermanovic
Twitter: @GagaDjermanovic
Facebook: dragana.djermanovic
Slideshare: Dragana_Djermanovic
YouTube: GagaDjermanovic
ch!
Kee p in tou
Gaga Scribd: gaga.djermanovic
Flickr: gagadjermanovic