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How to use social media in real businesses Dr Alan Rae – Managing Partner www.howtodobusiness.com Our Business is Making Your Business Grow     Copyright Dr Alan Rae 2010
You need to know how much activity at each stage is needed to get the sales you want  Our Business is Making Your Business Grow     Copyright Dr Alan Rae 2010 Marketing and Sales is a process
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae
What’s your story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting your story right ,[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2010 www.synergy-global.com
How do I tell it? ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2009
Approaches to  Market
Examples from  our own businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2009
Criteria for spending much time online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006
On line networks work the same as face to face ones ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2007
How networks operate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our task is to get noticed by influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006
Developing Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise – who is  important to me
What to do with your 12 hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae 2004-2009
You can be referred  or you can be found ,[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2007
When they notice you they check you out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2007
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Particularly Testimonials Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2007
Many industries are  small and traditional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2007
But you can use Social Media to speed it all up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2009
The web runs on words ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2009
How you do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use them as Meta-tags ,[object Object],[object Object],[object Object],[object Object]
Now you’ve got them –  what do you do with them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In many supply chain industries your freedom to use these tools is limited But you need to understand how it hangs together Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2010
Your online toolkit. You can create structures like this to get noticed by influencers Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae
Social Media – Summary   Ecademy Facebook Linked-In Connection Mechanism Look at profile - ask to connect Ask to connect Ask to connect if you know them. Get introduced if you don't Can you see profile of someone you're not connected with Yes No Yes Primary Use Business + Social Social Business Typical User Small Business Individual Corporate Connection Style Random Amongst Friends Deliberate Groups and Clubs yes yes Yes Rich Media Friendly A bit Yes No
Source Media Blogs, Ecademy, YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Media Blogs, Ecademy, YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Media Blogs, Ecademy, YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Carrier Media Twitter, RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sink Media Linked-In, Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sink Media Linked-In, Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sink media are where people check you out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2010
People Google you before  or after they meet you ,[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2010
Marketing to do list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2009
Once you have an order the real business starts ,[object Object],[object Object],[object Object],[object Object],Our Business is Making Your Business Grow    Copyright Dr Alan Rae 2009
What next ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social media for real businesses

  • 1. How to use social media in real businesses Dr Alan Rae – Managing Partner www.howtodobusiness.com Our Business is Making Your Business Grow   Copyright Dr Alan Rae 2010
  • 2. You need to know how much activity at each stage is needed to get the sales you want Our Business is Making Your Business Grow   Copyright Dr Alan Rae 2010 Marketing and Sales is a process
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Approaches to Market
  • 8.
  • 9.
  • 10.
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  • 12.
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  • 14. Exercise – who is important to me
  • 15.
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  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. In many supply chain industries your freedom to use these tools is limited But you need to understand how it hangs together Our Business is Making Your Business Grow   Copyright Dr Alan Rae 2010
  • 26. Your online toolkit. You can create structures like this to get noticed by influencers Copyright Dr Alan Rae 2006 Copyright Dr Alan Rae
  • 27. Social Media – Summary   Ecademy Facebook Linked-In Connection Mechanism Look at profile - ask to connect Ask to connect Ask to connect if you know them. Get introduced if you don't Can you see profile of someone you're not connected with Yes No Yes Primary Use Business + Social Social Business Typical User Small Business Individual Corporate Connection Style Random Amongst Friends Deliberate Groups and Clubs yes yes Yes Rich Media Friendly A bit Yes No
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
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  • 37.
  • 38.

Notes de l'éditeur

  1. It’s called 12 hours a week because that’s how much time the average business owner spends on promotion each week. (650 respondents)
  2. You need a strong story told in the right places – spending about 12 hours of your time
  3. To decide how much time to spend on line you need to decide if you’re local or national Scalable or not Non scalable businesses are limited by production, scalable businesses by demand
  4. .
  5. Identify who are the influencers in your industry and come to their attention – meet them, ask them questions, make sure they really understand what you do – and why it’s unique.
  6. In 12 hours you can write a blog article and keep up with a couple of networks. Linked-in and Ecademy are worth checking out Backed up by some adwords spend, PR and workshops. Not forgetting the networking
  7. You need source media where you write – like Ecademy, your blog or You-tube Carrier media like Twitter And sink media like Linked-in and Facebook where it gets read To get the search engine benefit you need to know how you customers describe what you do And tag your online creations with it.
  8. Where you can get help