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Salesforce Innovates Faster with
#Agile - You Can Too
​ Chad Holdorf
​ Director of Product Managment
​ choldorf@salesforce.com
​ @chadholdorf
​ 
Chad Holdorf
Director of Product Management
choldorf@salesforce.com
/in/chadholdorf
@chadholdorf
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate
of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability
to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
http://www.wallpaperup.com/295223/The_Office_Dwight_Schrute_Rainn_Wilson_question.html
to SellUses
to
Service
Uses
to BuildUses
EACH DAY...
20+TB
BUILD OUTPUT
50M+
TEST CASES RUN
500+
CHANGELIST
500+
BUILDS
900+
Work Items
Manage your Agile development on Salesforce
Introducing:
Reports &
DashboardsSprints Teams Bug Tracking
Release
ManagementChatter
Mobile
Update projects
anywhere with
Salesforce1
Social
Collaborate on every
sprint, bug, milestone,
and team with Chatter
Analytics
Custom reporting on
every stage of the
development cycle
400 + companies installed
75 installs a day
172,810 records created (Bugs, User Stories,
Teams, Sprints, Product Tags etc)
Agile Accelerator Update
Two Blog Post:
1.  Introducing Agile Accelerator: How You Can Manage Agile
Development Through Salesforce
2.  Build Enterprise Software with the Salesforce Agile Accelerator
Report
Pendo
CEO & Co-Founder, Pendo
Prior
VP Products, Rally Software
CTO / Co-Founder, 6th Sense Analytics
Chief Scientist, Borland
VP Development, TogetherSoft
CTO / Co-Founder Cerebellum Software
Tweet @tolson
www.pendo.io
Who am I?
Capture all user behavior without coding
Personalize your product experience
Understand how customers use your
product
Increase customer engagement
www.pendo.io
@pendo.io
In the Beginning....
Customer
Founding
Team
Kanban
Board
CRM Support
And it worked
Source: 3rd party interviews
Customer
Sales
Team
Support
Custome
r
Success
Team
Product
Team
Support
Team
Kanban Board
Who said what to
which customer
when???
Started to Consolidate
Customer
Sales
Team
Customer
Success
Team
Product
Team
Support
Team
Which customer(s)
asked for this?
Did we let “XYZ”
know that this
shipped?
Is there anything
Engineering can do
to help this
quarter?
Early Warning System
Key Attributes of ALM Systems
Workflow
Managing status.
Process Support
Supporting good practices.
Reporting
How are we doing?
Traceability
What happens when this changes?
The Final Frontier
Product & Engineering
All on one platform
Customer
Sales
Team
Customer
Success
Team
Product
Team
Support
Team
Workflow
Process
Support
Reporting
Traceability
✓
✓
✓
✓
Full Traceability Around Customer
Cases & Accounts
Which accounts have open support issues?
Cases & Work
What’s the status around open support issues for this
customer?
Work & Accounts
Which customers are asking for this feature?
What features does this customer want?
What’s their status?
Just getting started on this
journey.
Pendo Demo
Use to
duce a
video,
A, etc.
Live Demo
Visit Our Agile @
Salesforce Booth
Moscone North &
West
Use to
duce a
video,
A, etc.
Chad
Holdorf
James
Hatton
Tyler
Clark
Sreejesh
Nair
Saran
Govindan
Divya
Ranjit Ray
Pendyck
Salesforce Agile Accelerator Development Team
Salesforce Agile Coaching Team
Stacy GordonKelly Currier Derek Hawkes Ethan Treber
Kim
Rathbun
Paul
Christian
Adib Yassine Tamsen Mitchell Nick McDuffie Nicole Buckberg
Visit Our Agile @ Salesforce Booth
Moscone North
Share Your Feedback, and Win a GoPro!
3
Earn a GoPro prize entry for
each completed survey
Tap the bell to take a
survey2Enroll in a session1
Questions
Thank you

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Salesforce Innovates Faster with Agile - You Can Too

  • 1. Salesforce Innovates Faster with #Agile - You Can Too ​ Chad Holdorf ​ Director of Product Managment ​ choldorf@salesforce.com ​ @chadholdorf ​ 
  • 2. Chad Holdorf Director of Product Management choldorf@salesforce.com /in/chadholdorf @chadholdorf
  • 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 8. EACH DAY... 20+TB BUILD OUTPUT 50M+ TEST CASES RUN 500+ CHANGELIST 500+ BUILDS 900+ Work Items
  • 9. Manage your Agile development on Salesforce Introducing: Reports & DashboardsSprints Teams Bug Tracking Release ManagementChatter Mobile Update projects anywhere with Salesforce1 Social Collaborate on every sprint, bug, milestone, and team with Chatter Analytics Custom reporting on every stage of the development cycle
  • 10. 400 + companies installed 75 installs a day 172,810 records created (Bugs, User Stories, Teams, Sprints, Product Tags etc) Agile Accelerator Update Two Blog Post: 1.  Introducing Agile Accelerator: How You Can Manage Agile Development Through Salesforce 2.  Build Enterprise Software with the Salesforce Agile Accelerator Report
  • 11. Pendo
  • 12. CEO & Co-Founder, Pendo Prior VP Products, Rally Software CTO / Co-Founder, 6th Sense Analytics Chief Scientist, Borland VP Development, TogetherSoft CTO / Co-Founder Cerebellum Software Tweet @tolson www.pendo.io Who am I?
  • 13. Capture all user behavior without coding Personalize your product experience Understand how customers use your product Increase customer engagement www.pendo.io @pendo.io
  • 15. And it worked Source: 3rd party interviews
  • 16.
  • 18. Who said what to which customer when???
  • 20. Which customer(s) asked for this? Did we let “XYZ” know that this shipped? Is there anything Engineering can do to help this quarter?
  • 22. Key Attributes of ALM Systems Workflow Managing status. Process Support Supporting good practices. Reporting How are we doing? Traceability What happens when this changes?
  • 23. The Final Frontier Product & Engineering
  • 24. All on one platform Customer Sales Team Customer Success Team Product Team Support Team Workflow Process Support Reporting Traceability ✓ ✓ ✓ ✓
  • 25. Full Traceability Around Customer Cases & Accounts Which accounts have open support issues? Cases & Work What’s the status around open support issues for this customer? Work & Accounts Which customers are asking for this feature? What features does this customer want? What’s their status?
  • 26. Just getting started on this journey.
  • 28. Use to duce a video, A, etc. Live Demo
  • 29.
  • 30. Visit Our Agile @ Salesforce Booth Moscone North & West
  • 31. Use to duce a video, A, etc. Chad Holdorf James Hatton Tyler Clark Sreejesh Nair Saran Govindan Divya Ranjit Ray Pendyck Salesforce Agile Accelerator Development Team Salesforce Agile Coaching Team Stacy GordonKelly Currier Derek Hawkes Ethan Treber Kim Rathbun Paul Christian Adib Yassine Tamsen Mitchell Nick McDuffie Nicole Buckberg Visit Our Agile @ Salesforce Booth Moscone North
  • 32. Share Your Feedback, and Win a GoPro! 3 Earn a GoPro prize entry for each completed survey Tap the bell to take a survey2Enroll in a session1