A G S004 Smith 091707

Data Data Everywhere! Matthew Evans, Tribune Media Services Erica Stowe, R. L. Polk Deborah Sanford, salesforce.com Kevin Smith, salesforce.com Admin I: Getting Started

Safe Harbor Statement ,[object Object],[object Object],[object Object]

Data Data Everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Erica Stowe CRM Process Manager [email_address]

We gather automotive data, compile it, analyze it and provide intelligence to the automotive market. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is data quality important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why is Data Quality Important? ,[object Object],[object Object],4,000 Fulfillment Packages $80,000 500 Bad Addresses $10,000 1,000 Duplicates Time spent 500 Pricing Errors Due to Account Hierarchy Issues $ 10,000 Minimum Cost of Poor Data $20,000

Data Quality – Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Quality – The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Quality – Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

R. L. Polk’s Data Strategy Today ,[object Object],[object Object],[object Object],[object Object]

How to Assess a CRM Implementation’s Data Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Data Quality Reports and Dashboards ,[object Object],[object Object],[object Object]

Scoring the Data Quality of Each Record ,[object Object],[object Object],[object Object],[object Object],[object Object]

Demo Data Quality Scoring and Dashboards

Matthew Evans CRM Project Manager [email_address] The AdminExchange www.adminexchange.wordpress.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tribune Media Services, a subsidiary of Tribune Company, is a leading provider of information and entertainment products for print, electronic and on-air media.

Standardizing & Cleansing Data Names Company Name & Address Identify, Match & Score Load to Sandbox Find & Replace 2 4 5 Standardize Cleanse Enrich (Optional) De-dupe Validate US, U.S, U.S.A -> USA Acme-Widgets-453 Acme Inc HQ Acme UK J. Smith, John Smith – 80% Hot  High Cold  Low Data Transformation Hierarchy Data Demographics Re-parent Child Records acme incorp.-> Acme Inc Account: Division, Opportunity, Contact Naming Conventions Addresses Merge Mergers, acquisitions, spin-offs 3 Postal Standards J. Smith, John Smith -> John Smith Archiving & Filtering Validate & Modify Load to Production 1

Tribune Problem – Bad Data! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pre-Define Data Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tribune Game Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tribune Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Data Protect Data quality decays rapidly & enterprises should follow a methodology that includes regular measurement of data quality with goals for improvement & deployment of process improvements & technology ” “ Safeguard your cleansed data and prevent future deterioration Train ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enforce Monitor

How to get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]

A G S004 Smith 091707

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A G S004 Smith 091707