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M A S001 Whiteley 091707
- 1. Bridging the Sales & Marketing Divide
- 2. 3:45pm Marketing on the Front Lines: Making Messages Work in the Field 5:00pm What's Next: 21st Century Lead Cultivation 11:15am Hands-On: Search Campaign Success with Google Adwords 9:00am Advanced Search Engine Marketing 10:15pm Advanced Segmentation and Reporting 11:30pm How Salesforce.com Uses Salesforce Today Tuesday Wednesday 2:30pm Successforce.com – How to Build a Successful Online Community 1:15pm Extreme Measurement: Proving Marketing's Return 3:45pm Data Quality: Who Doesn't Want It?
- 3. Bridging the Sales & Marketing Divide
- 4. Durango, Colorado Bellevue, Washington Director of Business Development Scott King Dallas, Texas Sr. Director, Marketing Stuart Robertson Chief Marketing Officer Jim MacKay
- 5. Stuart Robertson Sr. Director, Marketing [email_address] http://sturobertson.typepad.com
- 14. Education Facilitates the Prospects Decision Challenge
- 15. Integrated email-web activity enables prospect to set pace Engaged No Action Familiar Connect Confidence Real-time email leads to next topic Automated once a week email if no action Web visit Email Education:
- 16. Emails Cover Saving, Costs, Features, Case Studies…
- 17. Make it Easy and Fast for the Sales Team to Act
- 19. Know the Prospect’s Needs & Interests before you Call Email click thru Web click path
- 24. Jim MacKay Chief Marketing Officer [email_address]
- 38. 3:45pm Marketing on the Front Lines: Making Messages Work in the Field 5:00pm What's Next: 21st Century Lead Cultivation 11:15am Hands-On: Search Campaign Success with Google Adwords 9:00am Advanced Search Engine Marketing 10:15pm Advanced Segmentation and Reporting 11:30pm How Salesforce.com Uses Salesforce Today Tuesday Wednesday 2:30pm Successforce.com – How to Build a Successful Online Community 1:15pm Extreme Measurement: Proving Marketing's Return 3:45pm Data Quality: Who Doesn't Want It?
Notes de l'éditeur
- Is there anything that you do as a sales person or marketer that helps promote a co-operative and productive environment? How many times have you encountered this situation? Sales: "Marketing does not generate enough leads..and the leads they generate are bad anyways..." Marketing: "Sales is lazy. They never follow-up on the leads we create." I've seen this situation all too many times, and the one thing that I've always seen at the root of the issue: Lack of Communication. The definition of a lead. What are the characteristics that make up a desirable prospect? This is core to making things runs smoothly. Once sales and marketing can agree on this, they can then work towards a common goal. A standard lead process. When does an inquiry become a lead - and when does that lead convert to an opportunity. By maintaining a consistent point of conversion, marketing can then better measure the quality of their lead output.