Full session information and video available on successforce.com.

1. Your Website – The Hub of Marketing Jon Cline, Enthusiast Web Solutions Brett Crosby, Google Kraig Swensrud, salesforce.com

2. The Heart of Your Marketing Strategy Your Website

4. The Traditional Marketing/Sales Funnel Customers Leads Pipeline

5. Web Initiatives Fill the Lead Funnel Customers Leads Pipeline Next Actions Visitors

6. All Programs Fill the Web Visitor Funnel Customers Leads Pipeline Next Actions Visitors Impressions Clicks

7. Building Your Web Funnel Jon Cline Acquiring Web Vistors Brett Crosby Analyzing Web Traffic Kraig Swensrud Web Conversions and ROI New Customers

8. Acquiring Website Visitors On-boarding Your Virtual Salesperson Jon Cline Director of Marketing Enthusiast Web Solutions sfdc.whatsthegoal.com

15. Syndication and Blogging / RSS

18. Analyzing Website Visitors Brett Crosby Senior Manager Google Analytics analytics.google.com

19. Think of Your Business as a House

20. Think of Your Business as a House

22. How Web Analytics Works Data Collector Report Data Recipe for success You need this to succeed Success made simple! www.companyx.com Your Website

23. Website Analytics

24. Analyze Your Marketing Campaigns Your Website Determine which marketing initiatives are driving the best traffic to your site

25. Referral Dashboard: Macro View A B C D

26. Where Are My Visitors Coming From?

27. Content Performance: Macro View A B C

28. Content Performance: Micro View A B C

29. Where are Visitors Dropping Out? Next Actions Visitors Opens Impressions X

30. A B C D Where’s the Leakage?

31. A B Website Overlay

32. Website Optimizer: Test Your Pages ? ? Test an Image Test a Headline

33. Test Multiple Combinations

34. Test Multiple Combinations

35. Test Multiple Combinations

36. Watch the Results of Your Tests

39. Web Conversions and ROI Kraig Swensrud Salesforce Marketing salesforce.com/marketing

40. Web Initiatives Fill the Sales Funnel Customers Leads Pipeline Next Actions Visitors Opens Impressions X

41. Take Me to the Web

43. Converting Visitors With Landing Pages Home Page Landing Page www.yamaha.com www.yamaha.com/disklavieroffer Boats, Guitars, Motorcycles, Speakers, Keyboards, MP3 Players, Amplifiers, Gold carts, Mixing Boards…. The Disklavier Digital Piano

44. Breakin’ It Down to the Essentials Offer Call-to-Action Relevant Product Imagery Web-to-Lead Form Description Branding

45. Best Practices Clear Offer Presented with bright font color Eliminate fields and don’t scare me away with crazy validation Color the CTA button and use an actionable verb Above the fold at 1024x768 What does this imagery have to do with the offer? Keep it simple! Don’t over do it with excessive flash or funky javascript Branding

46. Take Me to the Web

47. Measure, Tweak, Repeat 10.8% Lead Capture 7.9% Lead Capture B outperformed A by 36% Copy Above Form Double-Column Form Copy Left of Form Single-Column Form

48. “ How Did You Hear About Us?” Web Source Tracking (Released in Spring ’07)

49. Measure Success with Salesforce Dashboards

51. Q&A Jon Cline, Enthusiast Web Solutions Brett Crosby, Google Kraig Swensrud, salesforce.com