Kenya Coconut Production Presentation by Dr. Lalith Perera
M B F009 Patel 091907
1. Marketing I: Building the Funnel Ashish Patel, salesforce.com Scott Thomas, ExactTarget, Inc. Josh Feinberg, VerticalResponse Rasmus Mencke, salesforce.com List Building and Email Marketing
15. Email Deliverability Facts 20% 54% Percent of Legitimate Messages that Get Filtered Source: Pivotal Veracity Percent of U.S. Consumers that Use a Spam Filter Source: Forrester Research
16.
17.
18. Example of a SPAM Compliant email: 1 – Proper Header Information 2 – Clear and Precise Subject Line 3 – Clear Opt-out Mechanism 4 – Valid Physical Postal Address
Hello everyone, Welcome to the List Building and Email Marketing Session. Today we a session filled a range of topics from Email Marketing Best Practices to maintaining your distribution lists. For the presentation, we have Scott Thomas (Director of Partnerships) from ExactTarget, Josh Feinberg (VP of Product Management), and Rasmus Mencke (Senior Product Manager) from salesforce.com.