Campus Socialite Media will be hosting the "Blitz and Beatz Tour" - a nationwide campus concert series that seeks to connect students to the musical and sporting events that define their collegiate experience. The Blitz and Beatz Tour will serve as an avenue to fuse the campus population to the brands that serve them both in and out of the classroom. In coordination with the diligence and effort of each participating school\'s student body, organizations, faculty, and sponsors, this tour will not only be presented for entertainment purposes but also to join together the university community in a meaningful movement to express their youth and exuberance.

1. Presented By:

2. 2010 BLITZ & BEATZ TOUR TABLE OF CONTENTS
SPONSORSHIP LETTER......................................................PAGE 3
MISSION STATEMENT & EVENT SCHEDULE...........................PAGE 4
TOUR STOPS.....................................................................PAGE 5
CAMPUS SOCIALITE MEDIA: WHO WE ARE............................PAGE 6
ABOUT THECAMPUSSOCIALITE.COM....................................PAGE 7
CAMPUS NEWSPAPER OUTREACH.......................................PAGE 8
COLLEGE DEMOGRAPHICS................................................PAGE 9
SPONSORSHIP PACKAGES................................................PAGE 10
CONTACT INFORMATION..................................................PAGE 11.

3. Dear Friends,
On behalf of Campus Socialite Media, we would like to extend our deepest appreciation
for your interest in The Campus Socialite Blitz & Beatz Tour, taking place throughout
the fall semester of 2010. This tour promises to connect our sponsorship partners with
thousands of college students at major universities nationwide. The events of the tour
will be held at campuses with populations in excess of 25,000 students and take place
during major college football weekends. The exposure to the college market will be
unparalleled, as we will be communicating our sponsors' messages to college students
through various social, physical, and viral mediums.
Campus Socialite Media is a new age marketing and branding agency that serves as
the bridge between business ventures and the college student experience. Focusing
on the demographics between the ages of 18 and 26, we employ extensive research
and field studies and apply those findings to product launches and brand awareness
campaigns that coordinate with campus events to generate tremendous buzz among
participating audiences. The Campus Socialite Blitz & Beatz Tour offers us a special
opportunity to play a key role in events nationwide that promise to draw an attendance
of 1,000 to 5,000 enthusiastic students per show, while at the same time implementing
a viral marketing campaign for each sponsor's brand for the three month duration of the
tour.
The buzz surrounding The Campus Socialite Blitz & Beatz Tour is already heating up
at schools around the country. Campuses included in the tour include Penn State
University, Syracuse University, University of Michigan, University of Illinois, University
of Massachusetts, University of Southern California and Texas Tech University (see
the full list with dates below). Talent includes (subject to change) Sam Adams, Roscoe
Dash, G. Curtis, Super Mash Brothers, Milk Man, Cash Cash and Mac Miller.
Sponsors that wish to be a part of The Campus Socialite Blitz & Beatz Tour are
presented with various opportunities within the multiple sponsorship packages that The
Campus Socialite team has created.These promotional offers will be customized to the
specific clients needs. With your support, the support of students, a strong alumni
network at these major universities, and neighbors of the universities, The Campus
Socialite Blitz & Beatz Tour is sure be remembered as yet another progressive triumph
for some of the nation's most vibrant universities.
Sincerely,
The Campus Socialite Media Team

4. MISSION STATEMENT
Mission Statement: Campus Socialite Media will be hosting the "Blitz and Beatz Tour" - a
nationwide campus concert series that seeks to connect students to the musical and sporting
events that define their collegiate experience. The Blitz and Beatz Tour will serve as an
avenue to fuse the campus population to the brands that serve them both in and out of the
classroom. In coordination with the diligence and effort of each participating school's
student body, organizations, faculty, and sponsors, this tour will not only be presented for
entertainment purposes but also to join together the university community in a meaningful
movement to express their youth and exuberance.
EVENT INFORMATION
Locations and dates (subject to change):
September 17 – Texas Tech University
September 24 – University of Massachusetts
October 1 – Penn State University
October 8 – University of Michigan
October 15 – TBA
October 23 – University of Illinois
October 30 – New York City Halloween Takeover
November 5 – University of Southern California
November 12 – University of Arizona
November 19- Syracuse University
Artists for tour include:
Sam Adams, Roscoe Dash, G. Curtis, Super Mash Brothers, Milk Man, Cash Cash and
Mac Miller.
Host: Rock Comedian Brian Smith
Expected Attendance: 1,000 – 5,000 students (per venue)
Admission: $10-$20 Depending on venue/talent

5. TOUR STOPS
September 17: Texas vs. Texas Tech - 61,000 screaming fans will be on hand in Lubbock,
Texas as the Red Raiders square off with the Longhorns in a battle for Big 12 supremacy.
This one will not be for the weak of heart.
September 24: University of Massachusetts - UMASS Music Weekend Kickoff: Live music
invades Amherst as rap, pop, and rock will be the soundtrack of the weekend on the
Minutemen’s home campus.
October 1: Penn State University (actual game is in Iowa) - The Campus Socialite will host a
viewing party for the student body as Happy Valley residents plan to enter Iowa’s backyard and
give them a taste of their own medicine by spoiling their Big Ten title hopes.
October 8: Michigan State vs. Michigan - Intrastate scores will be settled as the Wolverines host
the Spartans for an early October showdown in The Big House. Nearly 110,000 Michigan fans
will be pulling for Big Blue to get their first win over MSU in three seasons.
October 23: Indiana vs. Illinois (Illinois 100th Homecoming Block Party) - The Big Ten is defined
by bitter rivalries and nowhere will that be more present than at Memorial Stadium as the
Fighting Illini play host to the Hoosiers of Indiana. The 100th Homecoming Block Party is sure
to provide some sparks on a weekend filled with drama both on and off the field in the city of
Champaign.
October 30: New York City Halloween Takeover - There is no better spot to celebrate every
college student’s favorite holiday than the Big Apple. The NYC Halloween Takeover has hosted
thousands of students in previous years as all guests get decked out in their finest costumes
and enjoy a night of entertainment, music, and unadulterated amusement.
November 5: Arizona State vs. Southern Cal - New Trojans head coach Lane Kiffin did not come
to Los Angeles to lose Pac-10 conference home games. The Sun Devils won’t go down easily
as they still are feeling the sting from a tough 14-9 home loss last November. Look for some
feelings to get hurt in this West Coast showdown
November 12: Southern Cal vs. Arizona - The Wildcats delivered USC their second home loss
in three games last year and ended the Trojans season on a sour note. The scoreboard will light
up in Tucson as these two Pac-10 powerhouses hit the turf to up their chances for a postseason
bowl bid and send their rival home crying over some early Thanksgiving turkey.
November 19: UConn vs. Syracuse - Winter is right around the corner in Syracuse, but the
intensity on the field will keep all the Orange fans warm as they welcome the Huskies of UConn
to the unfriendly confines of the Carrier Dome.

6. CAMPUS SOCIALITE MEDIA: WHO WE ARE
Campus Socialite Media is a new age marketing and social media
agency that serves as the lifeline between our business efforts and the
student experience. Through the management of the universally
acclaimed Campus Socialite blog and partnerships with growing
companies including Scion, Code Blue Drink, NERD Focus Beverage,
popchips, and Fox Searchlight Pictures, Campus Socialite Media has
cemented its role as the force in promotional ventures and continues to
enter into relationships with college-themed businesses. Taking aim at
adults between the ages of 18 and 26, Campus Socialite Media has
applied extensive research and field studies to product launch
campaigns and campus event promotions that have generated a
tremendous buzz among participating audiences.
A crowning achievement in the Campus Socialite Media portfolio was the
Music Fest 2010 benefit concert at Hofstra University. The landmark
event united the local campus community under the common goal of
aiding young people with the difficulties they have dealing with and
overcoming addictions as well as other adversities.

7. ABOUT THE CAMPUS SOCIALITE.COM
The Campus Socialite is the leading voice for all things college and has amassed
a loyal following of thousands of students and alumni nationwide. With a unique,
eclectic mix of writers, The Campus Socialite offers a comprehensive outlook on
a wide range of topics spanning from everyday advice to sports and
entertainment news as well as the latest trends in arts and technology. As our
reach hits approximately 500,000 visitors per month, The Campus Socialite has
prevailed as a major player in the web community and connects student
audiences with the content they crave every time they get behind the keyboard.
The chief priority of our blog is to ensure that every reader that logs onto The
Campus Socialite stays well-informed not only on national breaking news and
pop culture stories, but also the events taking place in their own backyard on
each of their individual campuses. With networks at Arizona State, Michigan,
Hofstra, Syracuse, Miami, Minnesota, UTSA, Illinois, and USC to name a few,
The Campus Socialite is equipped to take the genuine, local pulse of many
different universities across the country. The minds behind The Campus
Socialite understand that our readers are some of the brightest individuals of
their generation and with that in mind, we strive to publish only the finest content
that will keep you intrigued in the classroom, dorm room, bedroom, office, or
anywhere you log on.

8. CAMPUS NEWSPAPER OUTREACH
Campus Socialite Media has developed relationships with many of
the press outlets at campuses across the country. The Campus
Socialite blog offers the writers free access to the show in return for
coverage of the event.
Penn State University - The Daily Collegian
40,000 + students read The Daily Collegian
http://www.collegian.psu.edu - 49,587 page views per day
Michigan University- Michigan Daily
http://www.MichiganDaily.com
University of Illinois -The Daily Illini
http://www.dailyillini.com/
NYU-Washington Square News
http://nyunews.com/
Texas Tech - Daily Toreador
Reach of 34,000 students and staff
http://www.dailytoreador.com/
USC-Daily Trojan
Daily circulation of 9,000
http://dailytrojan.com/
University of Arizona -The Daily Wildcat
Daily circulation of 15,000
http://wildcat.arizona.edu/
University of Massachusetts - The Daily Collegian
http://massdailycollegian.com/
Syracuse University - The Daily Orange
Daily circulation of 9,000
http://thedailyorange.com/

9. VENUE AND SCHOOL INFORMATION
UNIVERSITY STUDENT POP. VENUE SIZE LAST FOOTBALL ATTENDANCE*
Texas Tech 30,000 1,500 56,000
UMASS 27,000 1,400 N/A
Penn St. 45,200 2,000 110,000
Michigan 41,700 1,000 110,000
Illinois 30,700 4,000+ 63,000
NYU 22,000 1,000 N/A
USC 34,700 1,200 85,000
Arizona 38,700 1,500 57,000
Syracuse 14,000 1,500 28,000
*Based on last time opponents played at 2010 venue. For Illinois, based on last year’s homecoming
attendance. For UMASS, there is no home game planned that weekend.
*Football game attendance based on last time teams faced each other at home venue
UNIVERSITY DEMOGRAPHIC INFORMATION
UNIVERSITY ON FACEBOOK* GREEK POP. UNDER 21 MALE/FEMALE IN STATE/OUT
Texas Tech 15,000 3,900 54% 52/48% 95/5%
UMASS 15,000 1,700 63% 48/52% 77/23%
Penn State 44,000 4,700 61% 51/49% 66/34%
Michigan 21,000 4,200 68% 51/49% 68/32%
Illinois 21,000 6,900 62% 52/48% 83/17%
NYU 17,000 N/A 54% 41/59% 28/72%
USC 13,000 3,500 69% 48/52% 59/41%
Arizona 17,000 3,200 60% 46/54% 61/39%
Syracuse 12,000 3,000 62% 43/57% 47/53%
*Students that are on Facebook and have registered within their respective schools’ networks, however there
are countless others who haven’t registered within their respective network. Also, all students are 18-26.

10. SPONSORSHIP OPPORTUNITIES
Social Media Activities
• Customized Facebook fan page dedicated to the tour as a whole.
• Designated tour website that will offer news about the tour, links to ticket
sales, and connect to social media campaigns.
• Implementation of Foursquare, Gowalla, and Twitter hashtag
campaign, all connected Geotoko's social media platform.
- Branded social media campaign, custom-fit to sponsor.
PR Activities
• Campus Socialite student brand ambassadors implement University
PR strategies by utilizing campus print and radio mediums to generate
buzz about the event.
• Student organization outreach via press releases and e-mail
marketing.
• Maximizing national exposure via The Campus Socialite's robust
blogging network of sites targeting the 18-26 year old demographic with
a cumulative audience of over 200,000 Twitter followers and extensive
web and SEO capacity.
• The Campus Socialite.com receives 10,000-15,000 daily visitors and
will use various blog posts, press releases, and banner ads to boost
awareness of the tour.
• The Campus Socialite's relationship with InSeats.com allows for
branding of tickets and point-of-sale web pages.
Physical Activities
• Concert marketing opportunities include:
- Promotional material distribution
- Sponsored plugs by performers throughout the event
- Branded stations and VIP areas at each concert
- Informational booths and contests
• Client-themed tailgate events:

11. FOR MORE INFORMATION PLEASE CONTACT:
NAME: EVIN SCHWARTZ
TITLE: CO FOUNDER/CHIEF OPERATING OFFICER
OFFICE NUMBER: (516) 934-0965
EMAIL: ESCHWARTZ@PRECIOUSTIMENY.COM
NAME: DREW AUSTIN
TITLE: CO FOUNDER/CHIEF EXECUTIVE OFFICER
OFFICE NUMBER: (516) 934-0965
EMAIL: DREWAUSTIN@PRECIOUSTIMENY.COM