Primed for Innovation

PRIMED FOR INNOVATION Our approach to innovation needs us to see the world beyond the way we are Andrew Marshall [Drew] Principal PrimedAssociates, LLC Copyright © Primed Associates, LLC. 2009 All rights reserved.

Priming is… A state of readiness To make ready; prepare: guard dogs primed for attack. To prepare (a gun or mine) for firing by inserting a charge of gunpowder or a primer. To prepare for operation, as by pouring water into a pump or gasoline into a carburetor. To prepare (a surface) for painting by covering with size, primer, or an undercoat. To inform or instruct beforehand; coach. Informed by our experiences, beliefs, mores, culture, upbringing, and so much more Copyright © Primed Associates, LLC. 2009 All rights reserved.

Priming is also… A way of coping with the almost infinite number of information inputs we receive each day through our senses so that they don’t overload us Based on the concepts of pattern recognition and pattern expectation encountered in heuristics Neither good nor bad At times, fallible Copyright © Primed Associates, LLC. 2009 All rights reserved.

Product Development is… Inherently risky A cross-organization resource drain Change forced into stable systems Where good ideas get “improved” Among the first to be sacrificed for survival Like running a marathon, hopping on one leg, while someone continually changes the route in front of you Copyright © Primed Associates, LLC. 2009 All rights reserved.

Product Development needs… Palatable risk – to be prepared for pain Cross-organizational commitment of resources Leverage within organizational systems To embrace “That the enemy of good is great” To demonstrate that it can close the growth gap The patience of a guru, the stamina of a Tour de France cyclist, the focus of a chess grand master, the insight of Sherlock Holmes and the gregariousness of Oprah Copyright © Primed Associates, LLC. 2009 All rights reserved.

President’s research committeeon Social Trends There is in our social organization an inertia…Unless there is a speeding up of social invention or a slowing down of mechanical invention, grave maladjustments are certain to result. Copyright © Primed Associates, LLC. 2009 All rights reserved.

There is in our social organization an inertia…Unless there is a speeding up of social invention or a slowing down of mechanical invention, grave maladjustments are certain to result. President’s research committeeon Social Trends(1933) Copyright © Primed Associates, LLC. 2009 All rights reserved.

What does it take to see the world differently a láBanksy?

To subvert the dominant paradigm?

To take the everyday and see it anew?

helping your organization drive successful innovation can feel like trying to turn a cruise ship.How do you Get your “cruise ship” Turning? Copyright © Primed Associates, LLC. 2009 All rights reserved.

www.kstoolkit.org/Social+Network+Analysis Start your understanding here.

Priming Product Development Prime an internal social network to directly support your product development and innovation outcomes takes considerable effort Use the following levers to move the fly-wheel: Stories – to energize Images – to inform Physical Space – to influence Text – to instruct Dialogue – to engage Copyright © Primed Associates, LLC. 2009 All rights reserved.

Wheatley & RogersLeadership and the New Science 1999 Organizational folktales become ways for building shared coherence, defining the “fundamental integrity about who we are.” Copyright © Primed Associates, LLC. 2009 All rights reserved.

I've been thinking hard about the Apple product-development process since I left…If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn't want good design. He wants great design, and my method will never give you that. That takes a rare leader, who can bring both the cohesion and commitment, and style. And Steve has it. Donald NeilsenFounder – Neilson Norman Group (who left Apple in 1997) Copyright © Primed Associates, LLC. 2009 All rights reserved.

Arthur Fry the inventor of the Post-it Note ™ realized that his "bookmark" had other potential functions when he used it to leave a note on a work file, and co-workers kept dropping by, seeking "bookmarks" for their offices. Stories sold the idea inside 3M, first. Copyright © Primed Associates, LLC. 2009 All rights reserved.

Every community has a memory of itself.Neither an archive nor an authoritative record ...but a living history, an awareness of a collective identity woven of a thousand stories. Copyright © Primed Associates, LLC. 2009 All rights reserved.

Design a tool for market dialogue Like >

Napoleon’s March to Moscow (Minard) A data-rich story that stands alone http://www.edwardtufte.com/tufte/minard

Product development drawingswork as internal sales tools

“Entasis” makes it appear normal

The towers at each end (pylons) serve no real structural purpose except to make people feel safer

2008 Mansory Rolls-Royce BelAir The power of a “perfect” prototype

Well, things are grim a bit , aren’t they?

But we still seem to have a lot to say

This poster was never used when it was designed – for Great Britain in WW2 In the current economic times it has unexpectedly received a new lease of life

Primed for Innovation

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