The European Commission has introduced changes to the Food Information to Consumer Regulations (EU FIR 1169/2011) and these come into effect from 13th December 2014 in the UK. We explore these changes and highlight how Digital Menu Boards can be a very useful tool to help food businesses tackle these changes. For more information: http://www.eclipsedigitalmedia.co.uk/uk-food-labelling-changes-in-2014-its-time-for-digital-menu-boards/

1. UK Food Information for
Consumer Law Changes 2014
How Digital Menu Boards Can Help
Food Businesses Tackle These Changes
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2. The countdown begins…
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13th
December
2014
If
you’re
in
the
food
industry
this
is
a
date
you
should
have
firmly
in
your
diary!
For
those
that
aren’t
sure
as
to
the
significance
of
that
date,
it’s
the
date
that
the
new
food
informa;on
for
consumer
laws
will
be
introduced
into
the
UK
that
will
require
food
businesses
to
provide
allergy
informa;on
on
any
food
sold
unpackaged,
for
example
in
catering
outlets,
deli
counters,
bakeries
and
sandwich
bars.
Link: http://www.food.gov.uk/business-industry/guidancenotes/allergy-guide

3. Why?
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These
law
changes
will
be
enforced
in
2014
to
comply
with
the
new
EU
FIR
1169/2011
law
on
the
provision
of
food
informa;on
to
consumers.
Evidence
suggests
that
most
food
allergy
incidents
can
be
traced
back
to
non-­‐
prepacked
food,
therefore
informa;on
on
poten;al
allergens
should
always
be
provided
to
the
consumer
and
as
such
businesses,
now
need
to
comply
with
the
regula;on
changes
by
December
2014.
Link: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2011:304:0018:0063:EN:PDF

4. What’s Changing in 2014?
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5. So What’s Changing in 2014?
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To
comply
with
the
new
EU
FIR
1169/2011
legisla;on,
food
business
must
declare
to
the
consumer
if
there
is
a
food
product
which
contains
or
uses
an
ingredient
or
processing
aid
derived
from
one
of
14
substances
or
products,
regardless
of
the
level
of
use,
unless
the
ingredient
or
processing
aid
is
no
longer
present
in
the
food
in
neither
its
original
or
altered
form.
Find
the
14
substances
or
products
on
the
next
slide

6. So What’s Changing in 2014?
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These
14
substances
or
products
are:
1. Cereals
containing
gluten
(wheat,
rye,
barley,
oats,
spelt,
kamut
or
their
hybridised
strains)
2. Crustaceans
3. Peanut
4. Egg
5. Fish
6. Lupin
7. Milk
8. Molluscs
9. Nuts
(almond,
hazelnut,
walnut,
cashew,
pecan
nut,
Brazil
nut,
pistachio
nut
and
Macadamia
nut
10. Soybean
11. Sesame
12. Celery
13. Mustard
14. Sulphur
dioxide
(>10mg/kg
or
10mL/L
in
ready
to
eat
or
recons;tuted
products)

7. Food Standards Agency Advice
Eclipse Digital Media 2014 ©
All
informa;on
about
ingredients
from
the
list
of
14
substances
or
products,
causing
allergies
and
intolerances
must
be
emphasised
in
a
contras;ng
font
to
other
ingredients
to
clearly
dis;nguish
them
from
other
ingredients.
Read
more
about
the
requirements
of
the
Food
Informa;on
Regula;ons.
Advice
from
the
Food
Standards
Agency
suggests
that
“All
mandatory
allergen
informa=on
should
be
available
and
be
easily
accessible
to
the
consumer.”
Link: http://multimedia.food.gov.uk/multimedia/pdfs/guidance/defra-draft-guidance-fir-2013.pdf

8. Hope is not lost…
Eclipse Digital Media 2014 ©
These
law
changes
have
already
and
will
con;nue
to
cause,
many
food
business
owners
headache’s
with
yet
more
food
informa;on
needing
to
be
declared
to
the
customer.
In
a
fast
paced
environment
it
can
be
very
difficult
to
ensure
this
informa;on
will
be
communicated
effec;vely
and
not
to
break
the
law
but
thankfully
there
are
some
tools
that
can
help
alleviated
some
of
this
stress
and
concern
as
well
actually
improve
other
areas
the
business
too
–
and
one
of
those
tools
is
Digital
Menu
Boards.

9. How can
Digital Menu Boards help?
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10. How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Speed
The
speed
at
which
businesses
can
update
menu
informa;on
using
digital
menu
boards
is
a
substan;al
advantage.
Depending
on
the
digital
menu
board
solu;on,
changes
can
be
made
almost
instantly.
Varia;on
Displaying
different
menu
content
at
different
;mes
of
day
can
be
achieved
easily
using
scheduling
func;onali;es
for
various
digital
menu
board
solu;ons.
This
provides
crea;ve
flexibility
to
not
overcrowd
your
menus
with
all
of
your
items
and
their
informa;on
but
segment
them
into
different
periods.

11. How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Adap;ve
The
new
regula;on
requires
a
large
amount
of
informa;on
to
be
declared
to
the
customer.
By
using
digital
menu
boards,
it
is
possible
to
restructure
your
menu
designs
an
unlimited
number
of
;mes
to
incorporate
all
of
this
informa;on.
Future
Proof
This
is
the
latest
round
of
food
informa;on
declara;on
law
changes
but
who’s
to
say
that
it
is
not
going
to
change
again?
By
using
digital
menu
boards,
your
hardware
or
“real
estate”
is
installed
and
all
you
need
to
do
is
update
the
content
meaning,
no
maher
what
informa;on
your
business
will
be
required
to
declare
in
future,
you
can
meet
those
requirements
much
more
effec;vely,
both
in
terms
of
;me
and
money.

12. How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
There
are
many
more
benefits
to
implemen;ng
digital
menu
boards
for
your
food
business
away,
from
the
food
informa;on
side,
for
example,
digital
menu
boards
can
also
help
to
reduced
perceived
customer
wai;ng
;mes,
increase
average
order
values,
reduce
menu
prin;ng
costs
and
increase
customer
sa;sfac;on
amongst
others.
Discover
more
about
the
benefits
of
digital
menu
boards:
hhp://www.eclipsedigitalmedia.co.uk/digital-­‐menu-­‐board-­‐benefits-­‐infographic

13. How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
There
are
several
ways
businesses
can
communicate
nutri;onal
and
allergen
informa;on
to
customers
using
digital
menu
boards
and
below
we
have
highlighted
a
couple
of
areas
to
help
provide
inspira;on:
Touch
screen
Lis;ng
your
items
in
an
‘overview’
format
and
then
touch
each
item
to
expand
into
more
detailed
informa;on
about
the
item
including
nutri;onal
and
allergen
content.
Here
is
a
quick
example
of
how
this
could
poten;ally
be
applied:
hhps://www.youtube.com/watch?v=U7suuY21OIQ

14. How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Video
content
Create
animated
video
content
using
programs
like
Aoer
Effects,
Final
Cut
and
Windows
Movie
Maker
to
highlight
products
and
their
labelling
detail.
This
will
keep
customers
engaged,
watching
the
content
animate
but
also
communicate
the
labelling
informa;on
required
by
law.
Sta;c
Image
or
Text
Generate
your
menu
board
informa;on
by
layering
images
and/or
text
fields
to
display
the
full
labelling
informa;on
required
for
each
item.
This
would
work
well
for
menus
with
low
number
of
items.
If
your
business
needs
to
reduce
the
number
of
items
on
a
menu
due
to
the
amount
of
informa;on
needed
to
display,
then
use
scheduling
func;ons
and
playlis;ng
to
rotate
content.
This
will
help
retain
a
crea;ve
impact
and
s;ll
deliver
the
important
informa;on.

15. How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Scrolling
Text
Introduce
a
scrolling
text
bar
at
the
top
or
bohom
of
your
digital
menu
layout
to
scroll
through
the
list
of
allergen
informa;on
related
to
specific
products.
Make
sure
that
you
iden;fy
the
products
with
allergenic
informa;on
are
clearly
marked
(perhaps
graphically
with
icons)
to
draw
customers’
ahen;on
to
the
allergen
informa;on
scrolling.

16. What types of
Digital Menu Boards are
there?
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17. What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
There
are
several
types
of
digital
menu
boards
and
it
is
certainly
not
a
“one
size
fits
all”
product.
In
the
next
few
slides
we
have
outlined
some
of
the
varie;es
available
however
you
can
also
download
the
Eclipse
Digital
Media
Guide
to
Digital
Menu
Boards
2013.
Look
out
for
the
2014
guide
due
for
release
in
the
coming
months
and
will
include
further
digital
menu
board
products.
hhp://www.eclipsedigitalmedia.co.uk/digital-­‐menu-­‐boards-­‐guide-­‐2013

18. What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
USB
Updated
All
In
One
Digital
Displays
Built
in
media
players,
capable
of
playing
looped
full
screen
content
of
images
or
movies.
Sizes
range
from
7”
to
55”
displays
from
Eclipse
Digital
Media.
See
embed
usb
digital
menu
boards
for
more
informa;on.
Link: http://www.eclipsedigitalmedia.co.uk/embed-digital-menu-boards/embed-usb-digital-menu-boards

19. What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
Networked
Digital
Signage
Media
Players
IP
based
media
players
that
run
their
own
built
in
sooware.
Can
publish
mul;
media,
mul;
zone
content
to
unlimited
number
of
connected
subscriber
media
players.
Various
levels
of
media
player
also
include
WiFi,
DVB-­‐T
TV
cards
and
HD
Capture.
See
embed
enterprise
digital
menu
boards
for
more
informa;on.
Link: http://www.eclipsedigitalmedia.co.uk/embed-digital-menu-boards

20. What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
Online
/
Cloud
Based
Digital
Signage
Content
Management
Systems
Online
content
management
plasorm
used
to
create
and
distribute
menu
board
content
to
connected
media
players.
See
embed
subscrip;on
digital
menu
boards
for
more
informa;on.
Link: http://www.eclipsedigitalmedia.co.uk/embed-digital-menu-boards/embed-subscription-digital-menu-boards

21. Need some Digital Menu
Board Advice?
Eclipse Digital Media 2014 ©

22. Need Some Advice?
Eclipse Digital Media 2014 ©
With
the
new
changes,
now
is
the
right
;me
to
act!
Take
the
;me
to
discover
how
digital
menu
boards
can
help
your
food
business,
not
only
meet
the
ever
increasing
demands
of
legisla;on,
but
also
help
to
improve
your
opera;onal
efficiency,
brand
percep;on
and
sales.
If
your
business
needs
some
advice
on
what
digital
menu
board
solu;on
is
right
for
you,
please
get
in
touch
with
your
ques;ons
and
we’ll
be
happy
to
help
where
we
can.
Link: http://www.eclipsedigitalmedia.co.uk/contact

23. Don’t wait too long…
Eclipse Digital Media 2014 ©
Don’t
leave
it
too
late…
remember
13th
December
2014

24. About Eclipse Digital Media
Eclipse Digital Media 2014 ©

25. Our Background
Eclipse Digital Media 2014 ©
Eclipse Digital Media strive to deliver dependable end-to-end digital signage solutions
and pride ourselves on creating professional, engaging and unique digital signage
content including:
• Digital Menu Boards
• Weather Activated Content
• Data Dashboards
• Interactive Touch Solutions
• And much, much more…
Our core digital signage services cover all aspects of a digital signage project, giving
you a single, reliable provider to deliver your solution effectively:
• Project Planning
• Hardware & Installation
• Digital Signage Content Creation
• Training, Support & Maintenance

26. Thank You
For more information about our digital signage solutions,
services and content creation please visit our website:
www.eclipsedigitalmedia.co.uk
Tel: +44 (0) 8450 944 954
Eclipse Digital Media 2014 ©