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The secrets of building
an Open Source community

             Dries Buytaert
    Founder and project lead Drupal
      Co-founder and CTO Acquia



    http://buytaert.net :: http://acquia.com
              @Dries on Twitter
Meet Dries Buytaert

•   founded Drupal

•   co-founded Acquia

•   co-founded Mollom

•   President Drupal Association

•   likes photography

•   holds a PhD in CS
Open Source communities can be truly amazing




                                        Artist: Julian Bever
Artist: Julian Bever
Artist: Julian Bever
Drupal




Software to build websites with
Drupal is for rock music
Drupal is for rock music
Drupal is for pop music
Drupal is for pop music
Drupal is for world causes
Drupal is for world causes
Drupal is for finance
Drupal is for finance
Drupal is for developer communities
Drupal is for developer communities
Drupal is for universities
Drupal is for universities
Drupal is for governments
Drupal




2% of web
1,000 contributors to Drupal 7 core
10,000+ modules
25,000+ contributors
1M+ registered users on drupal.org
5M unique visitors/month
FREE
Drupal growth is held back by the lack of Drupal talent
Drupal is Open Source




1. Freedom to run the program
2. Freedom to study the program
3. Freedom to modify the program
4. Freedom to re-distribute the program
There is a lot of (administrative) overhead associated
with testing and deploying proprietary software
Open Source
Open Source

Collaboration
Open Source is a development model
Open Source
Open Source

Collaboration

Community
3,000 Drupal developers
     DrupalCon Chicago 2011
Open Source
Open Source

Collaboration

Community


 Innovation
* Yes, that is a Drupal sticker
  No, it is not me!
Only Drupal can get away with wearing
            blue spandex in public.




               Also, no one is getting paid to do this.
Community can help make the difference between this and ...
Drupal




2% of web
1,000 contributors to Drupal 7 core
10,000+ modules
25,000+ contributors
1M+ registered users on drupal.org
5M unique visitors/month
FREE
Technically superior




- Quantity
- Quality
- Faster
Difficult?
“The desire to be part of a group that shares, cooperates,
or acts in concert is a basic human instinct.” -- Clay Shirky
Dries’ five “secrets” for
 building a community
Dries’ five “secrets” for
         building a community



1. Provide the right tools
2. There is no quick rich formula
3. Hurray for growing pains
4. Make money but pay with trust
5. Leadership trumps management
Secret #1:
provide the right tools
“Replace planning
with coordination”
      Clay Shirky
Community design patterns

•   Adoption: easy registration, RSS feeds,
    documentation

•   Identity: profiles, avatars, buddy lists, contacts

•   Group support: issue queues, trackers, activity
    streams, reputation

•   Conversations: messaging, comments, forums, blogs,
    interest groups, planet / aggregator

•   Development: CVS/SVN/git/bzr, issue queues, release
    management
Drupal.org runs Drupal
Dries’ five “secrets” for
         building a community



1. Provide the right tools
2. There is no quick rich formula
3. Hurray for growing pains
4. Make money but pay with trust
5. Leadership trumps management
Secret #1:
There is no quick rich formula
Meet Dries 11 years ago when he started work on Drupal ...


   Student dorm in Antwerp
    where I started Drupal
                                       Assembly books



                                                      Chess board


                                   Collection of stamps



                                     Compiler books




All furniture is from IKEA
Drupal 1.0.0 released
                         on January 15, 2001

    Today, drop.org announces the release of Drupal 1.00 after an
      extensive period of testing. Drupal is a full-featured content
management/discussion engine using Apache/PHP/MySQL and suitable
       to setup a news-driven community or portal site similar to
   kuro5hin.org and slashdot.org. Current features include discussion
forums, web-based administration, theme support, an open submission
queue, content management, a modularized design, PHP sessions, user
 management with access control and username/profanity/hostname
  filters, error logging, a public diary module, an affiliate site module,
       backend/headline generation (RSS/RDF) and much more.
2003 - Drupal 4.1
5 years ago at the first DrupalCon
                                    40 Drupal developers
                                       DrupalCon Antwerp 2005
“Drupal tower”
3,000 Drupal developers
      DrupalCon Chicago 2011
Dries’ five “secrets” for
         building a community



1. Provide the right tools
2. There is no quick rich formula
3. Hurray for growing pains
4. Make money but pay with trust
5. Leadership trumps management
Secret #3: hurray for growing pains
The Big Drupal Server Meltdown in 2005
Open Source development and communities
         are always a bit broken
Dries’ five “secrets” for
         building a community



1. Provide the right tools
2. There is no quick rich formula
3. Hurray for growing pains
4. Make money but pay with trust
5. Leadership trumps management
Build a commercial ecosystem
Trust, not money, is the currency of Open Source

                                Make trust flow
Dries’ five “secrets” for
           building a community



1. There is no quick rich formula
2. Hurray for growing pains
3. Provide the right tools
4. Make money but pay with trust
5. Leadership trumps management
Secret #5:
Leadership trumps management
Find a higher purpose as a project
Create an environment where everyone is




 … a respected         …and a dedicated
    leader                     follower
Dries’ five “secrets” for
           building a community



1. There is no quick rich formula
2. Hurray for growing pains
3. Provide the right tools
4. Make money but pay with trust
5. Leadership trumps management
Get out of the way of the community ...
THANK YOU!




 http://buytaert.net :: http://twitter.com/dries :: dries@buytaert.net

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Community building

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. - If you look under the hood, it is actually surprising how communities work and innovate\n- Just like this street-painting\n
  5. - I’ve actually built a number of communities. Most significant one being Drupal. \n- We have a fantastic community with some really smart people.\n- In the remainder of this presentation, I want to talk a bit about lessons learned when building and growing the Drupal community\n- Apply them to your own community, but also in trying to work together\n\n
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  29. \n
  30. Really the work of many people to get where we are today\nWould not have happened without the Drupal community\nPretty sure that is also true for Joomla! and the Joomla! community\nPlone and the Plone community\n
  31. \n
  32. Basic freedoms of Free Software encourage collaboration\nCollaboration encourage community\nDrupal started to win because of its community\n
  33. \n
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  57. \n
  58. Really the work of many people to get where we are today\nWould not have happened without the Drupal community\nPretty sure that is also true for Joomla! and the Joomla! community\nPlone and the Plone community\n
  59. \n
  60. Yes and no.\n
  61. It’s in people’s DNA to become part of communities ... working to our advantage\n
  62. - Extract some lessons from what I learned.\n- Some of these things you might already know.\n- Certainly more than 5 secrets\n- Not really ‘secrets’ anyway\n- Still useful to line them up\n
  63. \n
  64. \n
  65. Cell phone example. Replace planning with coordination, just like with the cell phone, you become much more effective. Coordination built into our community and into our systems. We have to be careful we don’t create an institution. That we don’t institutionalize a problem. I feel strong about this, and I felt this all along. But for example, I never believed in traditional roadmaps, I never believed in creating many teams or hierarchies, and I never believed that the Drupal Association should be in control over our technical direction. Let people self-organize and solve the problems when they emerge. Companies that don’t have community today will need to figure this out, even if they are closed source.\n
  66. \n
  67. Drupal.org is running Drupal\n1M members\nHave a lot of tools to allow members to self-organize\nHave a lot of processes to make decisions and tools to help with that\n\n
  68. \n
  69. \n
  70. \n
  71. \n
  72. \n
  73. \n
  74. 5 years after starting Drupal, and 5 years from today -- smack in the middle\nAmazed\n
  75. Sheraton\nWe’d love to have some people from the PHP community present\n
  76. \n
  77. Growing up is learning to deal with bigger problems\n
  78. \n
  79. 10k in donations in just a couple of days\nOSL offered free hosting\nCTO of Sun shipped a server\nCrazy!\n
  80. - Milestone in community building\n- Early signs of what a strong community we have and that we were building something remarkable\n- Joint suffering\n- Turn pain points into assets\n
  81. Also has some frustrations, they couldn’t always understand why things were the way they were\n\n
  82. \n
  83. Almost all successful projects backed by companies, and backed by people that make a living of the software\n
  84. - Money drives a lot of innovation\n- Those with a lot of trust make the decisions -- currency\n- Build bridges, spread love by transferring some trust onto others. Just like money in the real world\n- Empower others. Invite them in. Set them up for success.\n\n
  85. - Ecosystem is key, but make sure it is based on trust\n
  86. Important difference\n
  87. Find a higher purpose. Vision. Fight a good fight. It shows passion. \nIt creates something that a community can rally behind. \nIt is something your customers can rally behind.\nDemocratize online publishing. Allowing people to share. Allowing people to connect. Non-technical people, assemble a powerful website.\nDrupal 7 much easier -- won’t be the Drupal you knew, DrupalGardens.com hosted service with a free version\n\n
  88. Very little structure in the Drupal community\nGovernance for managing conflicts and making decisions\nSelf-organize, can take the lead in making things happen\n
  89. \n
  90. Bonus secret\nStarted Drupal, no master plan\n\n
  91. If you do all of that, we can make the difference between ...\n
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  93. \n