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Brands Can Talk
There are a lot of people everywhere
Some of them are a business’s customers
Some of them are a business’s potential customers
All of them talk and influence each other
Some of these talk are around products, services or brands
If someone likes a brand, he talks good about it
If someone dislikes a brand, he talks bad about it
All businesses would dream about being present here to listen and respond to such conversations
But these have traditionally been personal conversations that are inaccessible to marketers
Now things have changed and a considerable amount of these conversations are taking place over the internet This is good!
People are influencing other’s thoughts I should try this!
They are not just influencing others over the internet, they are also indirectly influencing more people who might not be present over the internet You should also try this!  Yes, I will
These are public conversations that are accessible to businesses
They can listen to them and understand how their products and brands are being perceived and talked about by people
They can respond to them and change the way their products and brands are being perceived and talked about by people hmm hmm Our brand stands for this.
Simply Put, this is called Online Reputation Management
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Brands Can Talk