1. Get SOCIAL with Your Video
Enhance Your Video Process
Value Creation Plan
• Be Transparent
• Content Curator
• Become a Trusted Advisor
• Bring Original Content into mix
In Lehman’s Terms position yourself as a strong content curator delivering valuable content, offering original
content will establish you as leader and subject matter expert.

2. Get SOCIAL with Your
VIDEO
Enhance Your Video Process
TOOLS AND WEBSITES TO DO VIDEO
PRESENTATIONS WITHOUT VIDEO.
NO CAMERA NO PROBLEM.
Doodle Video Videoscribe.TV

3. Make your video Findable
Leverage Social Networking Sites
USE PINTEREST Repin
Create QR Codes
Website Blog “Link Videos”
Video Hosting Site
* Mobile Devices *
www.douglehman.com
Share and Post Video and Content on LinkedIn http://goo.gl/ QR Code Generator
 Upload Video to Your LinkedIn Profile Page
 LinkedIn Company Page add YouTube Video
 Product and Service Tabs.

4. Complete Your Video Profile and Use Metadata
Add Links and Websites
Channel Description
Use Playlists
Make your video Findable and Discoverable
Simple Video SEO Metadata
 Title you video with Keywords
 Call To Action Enticing Title
 OPTIMISE YOUR TITLE
 Use YouTube Keyword Suggest Tool
 Google Key Word Tool
Sharing Feature enabled
OPTIMISE YOUR DESCRIPTION
Post URL in Description
 http://yoursite.com
Write Content in Description
Key Word Descriptions
Tag Keywords Replicate
 To See Tags - Right Click on Video Page “View Page Source”
<meta name="keywords" content="ProNetworker, atlanta networking, Doug Lehman, Video
Ambassador, Atlanta,

5. YouTube Applications… Leverage Your YouTube Community.
YouTube 2nd Largest Search Engine
READ IT
Use Annotations Subscribe to YouTube Channel
 Use backlinks and inbound links to your videos and website.
Embed your URL directly on videos, use captions annotations
Upload Avatar, Watermark you videos, Mention your Channel Name,
Branded End Slate,
INVIDEO PROGRAMMING

6. Get SOCIAL with VIDEO
Enhance your Sales Marketing Process
PROMOTING YOUR VIDEOS
Owned Media
Websites, Blogs, Networks
Shared Media
Social Networking Site
Video Collaboration
Cross Channel Marketing
*Promoting your video through PAID MEDIA and Resources
SEO Search Firms, Digital Advertising, Banners, AdWords, Pay-Per-View,
Social Media Advertising etc……………….?
www.douglehman.com
The Future of Video
Mobilize Your Online Video
• The Use of Video Email will increase
– Your Visual Presentations will make an impact.
• Mobile Video is growing force!
- Upgrades and use of smartphones, PC Tablets are increasing significantly
- Mobile Video Applications are among the fastest growing
cell phone applications
- Mobile Optimization – QR Codes, Text Video
YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
February 2011 The Cisco Visual Networking Index: Global Mobile Data Traffic
Forecast Update, 2010–2015

7. THANK YOU for Attending
We Welcome your Feedback and Comments.
Let’s Engage Be Social
Video Testimonials
www.douglehman.com
Connect With Doug
Let’s Put It In Lehman’s Terms Passionate about Video Engagement
www.douglehman.com
doug @douglehman.com
@douglehman
Doug Lehman
(404) 654-0304
Brand Ambassador of Video Engagement
.
www.douglehman.com
doug@douglehman.com
Twitter @douglehman
YouTube Channel
http://www.youtube.com/dugvideo
LinkedIn Doug Lehman
http://www.linkedin.com/in/douglehman
Facebook Business Page "Lehman's Terms of Business
http://www.facebook.com/douglehmanterms