The document provides tips for conducting effective interviews, including doing research beforehand, crafting open-ended questions that start with "what", "how", or "why", listening carefully and asking follow-up questions, taking control of the interview while not making it about the interviewer, asking revealing questions, and ending by gathering additional sources.
16. Take control. An interview is not a conversation. It’s not a debate. And it’s not about you.
17. “ A clean window gives a perfect view. When we ask a question, we want to get a window into the source. When you put values in your questions, it’s like putting dirt on the window. It obscures the view beyond.” - John Sawatsky