The document discusses a report on worldwide TV piracy trends from 2009. It finds that the release of new US TV shows in the fall led to a more than four times increase in piracy between July and September globally. Piracy continued to increase into November. The US was the largest source of pirated TV content while Europe was the largest region for piracy. The report attributes Europe's high piracy rates of US TV shows to interest in American culture, access to technology, English fluency, and lack of legal streaming options.

1. It’s the New Fall Season,for Piracy Worldwide TV Piracy Trends: New U.S. Shows Fuel Worldwide Piracy Jump Fall, 2009 Source: DtecNet Business Intelligence

2. A New Fall Season of Piracy The fall’s new U.S. TV shows (and marketing) attracted worldwide interest. Piracy of all shows jumped more than FOUR times between July and September. Increased rate of global TV piracy has continued into November. United States biggest country for TV piracy. Europe biggest region for TV piracy. Source: DtecNet Business Intelligence

3. Why U.S. Shows Are Pirated So Often in Europe Broad interest in U.S. cultural content of all kinds. Broad access to enabling technologies. Widespread fluency in English. Near-simultaneous release (and marketing) of many shows. Lack of legal online access to shows. Source: DtecNet Business Intelligence

4. TV Piracy Patterns,By RegionJuly-October, 2009 Source: DtecNet Business Intelligence

5. Top 10 Pirating Countries,U.S.-produced TV contentFall, 2009 Source: DtecNet Business Intelligence

6. Where TV Piracy OccursFall, 2009 Source: DtecNet Business Intelligence

7. DtecNet Business Intelligence The free white paper on which this slide show is based, “Television Piracy: It’s the New Fall Season” and other material is available at www.dtecnet.com Follow DtecNet on Twitter at www.twitter.com/dtecnetbi For information on DtecNet Business Intelligence, contact: Pam AllisonVP, Business Intelligence & Strategypja@dtecnet.com(310) 600-3978