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Trade Tips: Getting Started with
Vine for your Communications
Strategy
Helpful hints for public relations
and marketing professionals

By Ronald W. Simms Jr.
Getting Started With Vine
Vine’s 6 second video clips are easy
to share, simple to create and relatively
inexpensive to produce.
Getting Started With Vine
These five tips will get you up
and “Vining” in no time.

5
Tips
1

Entertain

Make your short videos as
memorable as you can.
2

Research

Look for Vines you like
and adapt them.
3

Speak

Add short commentary to
enhance the video’s
content.
4

Learn

Master video basics: how to hold a
camera steady, minimize
background noises, etc.
5

Optimize

Include captions and hashtags
to help people find your video.
Getting Started With Vine

What can you say in 6 seconds?
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney has passionately and skillfully practiced public
relations with a conscience for local, national and international
organizations.

@mckpr
facebook.com/mckpr

youtube.com/mckinneypr

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Trade Tips Getting Started with Vine