1. Trade Tips: Six Words to Avoid
When Writing Headlines
Helpful hints for public relations
and marketing professionals
By Nicole Hayes

2. A Great Headline Should…
…pique a reader’s interest, not put him
or her to sleep.

3. But…
…grabbing and maintaining the attention
of today’s audiences requires skill and
thrill

4. How to Write A Catchy Headline
• Use “trigger words
relevant to your
target audience
• Keep headlines
under 65 characters

5. Six Headline Words to Avoid
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Announces
Best
Innovative
Leading
Solution
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6. To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for more than 20 years. From the
beginning, McKinney has passionately and skillfully practiced public
relations with a conscience for local, national and international
organizations.
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