I tried to follow this guidelines as much as i could to make the message clear and engaging .. ****************************The Presentation Layer :**************************************** @Rule One --> it's a 10 to 15 min max presentation : so no depth !! @Rule Two --> Each Picture Should Be Intriguing, funny, & it would be great if sums up your words, It should not be a source of distraction though. @Ryle Three --> Reassure the public that they could all have access to it later, and give them few seconds to check it before you start talking. @Rule Four --> Make rules clear : no question, you can take notes .. No interruption you can correct us when we're done. @Rule Five --> French is a good language BUT Moroccans speaks Darija. ****************************The Informative layer :**************************************** @Rule One --> Make sure to engage some persons at some point. @Rule Two --> For each theory make a link into a practical case study. @Rule Three --> Top the whole thing with a cultural flavor like proverbs. The result was astonishing, everyone was surprised, they were entirely focused on the presentation, it was very easy for them to understand such a complex subject like SWP, and it was ALL FUN.