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Social media for researchers (web version)
1. Social Media for
Researchers
(Getting started session)
James Bisset
Academic Liaison Librarian (Research Support)
Elaine Tann
IS Specialist (Learning Technologies)
2. Social Media for
Researchers
(Getting started session)
James Bisset
Academic Liaison Librarian (Research Support)
Elaine Tann
IS Specialist (Learning Technologies)
3. Digital Tools for
Researchers
(Getting started session)
James Bisset
Academic Liaison Librarian (Research Support)
Elaine Tann
IS Specialist (Learning Technologies)
4. Overview of session
-Overview of social media for researchers
-Introduction to Twitter
-Hands on: setting up Twitter
-Making the most of Twitter
-Making the most of digital tools
-Hands on: other tools for sharing,
collaborating and disseminating.
7. September 2012
“…to assist researchers and
their supervisors to adopt
and use social media tools
in the service of their
research, and, in particular,
in engaging in the discourse
of research.”
http://www.vitae.ac.uk/policy-
practice/567271/Handbook-of-social-
media-for-researchers-and-
supervisors.html
8. June 2012
JISC Social Media Guide
A three year study looking at:
“the information seeking and
research behaviour of
doctoral students in
„Generation Y‟, born between
1982 and 1994 and not digital
natives.”
http://www.jisc.ac.uk/publications/rep
orts/2012/researchers-of-tomorrow
9. February 2011
RIN guide to Social Media
“ …using social media to
bridge disciplinary
boundaries, to engage in
knowledge exchange with
industry and policy makers,
and to provide a channel for
the public communication of
their research.”
http://rinarchive.jisc-
collections.ac.uk/our-
work/communicating-and-
disseminating-research/social-media-
guide-researchers
11. Identification of
Knowledge
“Social media can help to enhance your research
capacity within the time limits and workload
constraints academic researchers usually face.”
RIN (Feb 2011)
12. Identification of
Knowledge
“ I used it to expand my literature search since you
can find links … if you follow the right people … it will
point you to interesting ideas and topics, which you
can then follow-up on your own.”
Vitae & Open University (Sep 2012)
13. Creation of
Knowledge
“So in this space, we [project team] store
documents, have discussions, create documents
collaboratively”
Vitae and Open University (Sep 2012)
14. Quality Assurance
of Knowledge
“ I use social media for getting
help, asking advice, brainstorming for my
#EdD #phdchat”
15. Quality Assurance
of Knowledge
“ #phdchat I used a wiki to get feedback
on some diagrams I was developing”
16. Quality Assurance
of Knowledge
“ I used Twitter to find scholars in
research fields like mine or simply
interested in discussing research on
social media #phdchat”
17. Dissemination of
Knowledge
“… within 24h it was retweeted 10 times to over 5000
followers and shared 135 times using social sharing
tools (email, microblogging, social bookmarking,
social networking) ... This resulted in 861 downloads
within 24 hours of the first tweet about our paper.
Puustinen, K & Edwards, R.
LSE Impact of Social Sciences blog (May 2012)
18. Dissemination of
Knowledge
“Most papers were downloaded c. 100 times within 24
hours of me tweeting about the article being
available.”
“2011 journal article: 376 downloads from journal
publishers site. 1115 downloads from repository.”
Terras, M. „How to use social media to promote open access
content‟ (Oct 2012) Presentation delivered to Opening Research
and Data event at Birkbeck College, University of London
26. Activity 2
1) Create a Twitter account for yourself
2) Make your first Tweet: Include
#DUOct2012 somewhere in the tweet.
3) Start to follow other Twitter followers
4) Check out
http://www.sm4research.blogspot.co.uk/
for other social media info.
27. Using twithter eff
#
Use hashtags to discuss a topic or
join in shared conversations.
Eg #OAWeek, #phdchat, #vitae12
Use @ to mention someone in your
@ Tweet
Eg @drodurham, @bissetjm,
Use RT or MT to repeat („retweet‟] a
RT/MT message posted by someone else to
your network.
28. Using twithter eff
Embed your twitter feed in other places:
- web pages / blog / LinkedIn
Manage your Twitter account and Tweets:
- Tweetdeck / Hootsuite / Twuffer
- Schedule tweets in advance
- Monitor multiple search feeds
- Manage multiple Twitter / Facebook accounts
31. Selected Bibliography
1. Cann, A., Dimitriou, K., Hooley, T., "Social Media : A guide for researchers", (February), 2011
http://rinarchive.jisc-collections.ac.uk/our-work/communicating-and-disseminating-
research/social-media-guide-researchers
2. Pearce, Nick (2010). Digital Scholarship Audit Report. The Open University, Milton Keynes,
UK. http://oro.open.ac.uk/23143/2/pearce(1).pdf
3. Minocha, S., Petres M., (2012) Handbook of Social Media for Researchers and Supervisors
http://www.vitae.ac.uk/policy-practice/567271/Handbook-of-social-media-for-
researchers-and-supervisors.html
4. Researchers of Tomorrow (June 2012)
http://www.jisc.ac.uk/publications/reports/2012/researchers-of-tomorrow
5. Cowan, R., Hardman, A. (2009) “Using Technology to enhance your research”
http://www.slideshare.net/actualal/technology-enabled-research-2472720
6. Mathelus, S., Pittman, G. and Yablonski-Crepeau, J (2012) “Promotion of Research Articles
to the Lay Press” http://dx.doi.org/10.1087/20120307
7. “How to live-tweet a conference” http://www.southernfriedscience.com/?p=12120
32. Image Credits
[Slide 3] Via Flickr Creative Commons, by Hibr. Original available
at http://www.flickr.com/photos/44975173@N05/5219654438/
[Slide 16] Created using http://photofunia.com
[Slide 17] Video available at http://youtu.be/mj24B8actUs
[Slide 18, 29] Original(s) available at http://www.fredcavazza.net
[Slide 19] Via Flickr Creative Commons, by ChrisL_AK. Original
Available at http://www.flickr.com/photos/fncll/6847365223/
This is focussing broadly at use of social media by researchers, but we want you to think a bit more widely at a broader range of digital tools available which don’t necessarily fit under the common idea of what social media covers.
Who uses Twitter?Who blogs?Who uses facebook?- who uses facebook outside of a social purpose?Who has used tools such as slideshare to put presentations online?Who has used tools such as dropbox to save documents online, and share them with colleagues?
Also check out our bibliography at the end of this session, and maybe set yourself up with a web of knowledge or google scholar search alert.Don’t know how? Check out one of our training sessions on “keeping up to date with research” or “using google scholar effectively”
So how does social media offer potential benefits to researchers? If we consider the Research cycle… the identification, creation, evaluation and dissemination of knowledge… collaboration at all stages is integral.
Investment of time initially can save time in the longer term.
Key is to build effective networks with whom you can share and inform on new discoveries, research and data.
Lot of discussion around peer review and academic rigour around publishing of research and thinking outside of the normal model of academic publishing – not going to go in here. But think about the use of social media in terms of… - crowdsourcing: filtering resources by drawing on information and opinions from a range of people. - collaboration and constructive criticism at the early stages of your research
Lot of discussion around peer review and academic rigour around publishing of research and thinking outside of the normal model of academic publishing – not going to go in here. But think about the use of social media in terms of… - crowdsourcing: filtering resources by drawing on information and opinions from a range of people. - collaboration and constructive criticism at the early stages of your research
Mention the #phdhashtag… regular weekly or fortnightly scheduled discussions on twitter, for anyone working on their PhD to join in.
Key is to build effective networks with whom you can share and inform on new discoveries, research and data.
Melissa Terras, a researcher at UCL is currently exploring the impact of using social media to boost access to and downloads of her research held in her institutional repository.After depositing her research in an open access repository, she has then linked to the open access version of her research via both her blog, and then twitter. She has then monitored accesses following any tweets, and has recorded a spike in access of her research following a tweet.N.B. She has over 3000 twitter followers, so has already put in the effort to build a network etc.Result 1: Most papers downloaded c. 100 times within 24 hours of an initial tweet.She is also comparing downloads to her articles in open access repositories to those on publisher websites (behind paywalls.)Result 2: One article, published in 2011, has seen a dramatic 3x number of downloads from her repository in contrast to the journal publishers site.This is in part because it is open access, so more easily accessible… but also because it is open access, this enables researchers to use social media to share this more easily.Important note: This does not show citations, or even that the downloaded articles have been read… Web of Science currently only registers 1 citation (although has been less than 12 months) – but Google lists 5, 3 of these bing academic blogs which at least indicates is being picked up and discussed.
Mention about importance of building effective networks to maximise potential of collaboration, quality assurance and dissemination.Probably too long to use in session, but promote to check out in their own time…Mention the link to the blog… which will have these slides embedded in them, from where they sit on slideshare… and within these slides there is an embedded youtube presentation. Around all of these, you have the ability to comment on the slides, the blog, the youtube video… so even more info being generated…
There is so much out there… but don’t worry about picking the best one, its about using different tools at different times.Used Jing to record a video of my screen and edit it, then published on Youtube (but made private), then embedded that in a blog.Used flickr and instagram to create images for a powerpoint, uploaded this to slideshare, then embedded slideshare in web page / bookmarked using delicious and tweeted around link.But, there are always pressures on your time… what to focus on, what to look at. The aim of this session is to provide that ‘away time’ for you to get started, start to make connections… and hopefully take things from there.
Story behind this:Digital solutions company, had a brainstorm… took a photo, posted online and went home. All a bit of fun.Since then, picked up nearly 100,000 likes on Facebook and over 10,000 Tweets on Twitter.Image useful overview of some free products available, and what they do…… but also a story attached to photo showing power of social media to reach and engage with people.
Examples of some of the tools you can use to start building an online profile and if you want, link different areas together…For example, my twitter feed is linked to my LinkedIn profile, I tweet about new blog posts, but generally keep Facebook unlinked to anything else and keep that for friends.
Quick activity to get you talking in person – Twitter is a tool to aid collaboration and communication, but doesn’t replace a good face-to-face discussion when the opportunity arises!Add some to post-it-notes…
Overview of Twitter.. Don’t show how to create account – on handout.Headlined / aboutProfile and home page@ Connections page (mentions and interactions)Search function (tweets, users, lists)
Hand-out with instructions
MT= Modified retweet.
Will not cover in detail, but resources in handout and online to get you started.
Online blog link plus handouts to explore with guidance
In summary, mention context in which the use of social media by researchers sits.Talk about collaboration, re-use and discussion. Mention in the context of move to open access publishing being mandated by funders and institutions (mention Wellcome, RCUK and also Harvard and Durham).Mention researchers self-imposed addiction to Journal impact factors and other metrics being used to identify prestigious and appropriate places to publish… but a growing discussion around altmetrics which also take into account measures of usage (repository downloads, storage in reference management software such as endnote web, refworks, menderlay, zotero), informal discussion, repurposing and referencing in non-published, non-peer reviewed material (newspapers, professional journals and trade press, official publications).Example here the PLoS Impact Explorer, and point out the examples feeding in to the score for that particular article.
Overview of Twitter.. Don’t show how to create account – on handout.Headlined / aboutProfile and home page@ Connections page (mentions and interactions)Search function (tweets, users, lists)
Overview of Twitter.. Don’t show how to create account – on handout.Headlined / aboutProfile and home page@ Connections page (mentions and interactions)Search function (tweets, users, lists)
Overview of Twitter.. Don’t show how to create account – on handout.Headlined / aboutProfile and home page@ Connections page (mentions and interactions)Search function (tweets, users, lists)