More at: http://tinyurl.com/dusanblogging Presentation from the Second Life Community Convention on blogging.

1. Blogging
Second Life

3. First Post
(Or: Good lord,
what was I thinking)
I'd like to examine the Metaverse as an agent of profound change
(coupled with my scizophrenic talent for being my own devil's advocate
I'd also examine it as an agent of profound spectacle alone) - but prefer
the idea of change for the better, the idea that the Metaverse may offer a
significant platform for the kinds of deep change we associate with
revolutions or (at least) the societal shifts that arrive with revolutionary
technology.
So: exploration - what is the Metaverse and where does it take us?
Search for creativity and its meaning. And the personal adventures in a
new reality. Not too much to cover off in one blog.

5. Second Life as a Story Box
We hold fast to a social identity that we believe lends us a
name and a face, but equally fast we move from one definition
of a society to another, alternating again and again that
presumed identity. Like characters in a story that keeps
changing, we find ourselves playing roles that others appear to
have invented for us, in plots whose roots and consequences
escape us. .Even when declaring allegiance to one place, we
seem to be always moving away from it, toward a nostalgic
image of what we believe that place once was or might one day
be….and yet, partly because of our nomad nature and partly
due to fluctuations of history, our geography is less grounded
in a physical than in a phantom landscape. Home is always an
imaginary place.

6. Tips for Bloggers
Tell your story in the first sentence or two. Hook
your readers. Tell them what you’re going to tell
them and then go ahead and tell them.
Examples:
“You hit the west coast and all of a sudden you’re surrounded
by Starbucks. “
“I’d never heard of ARC Nazis before. I guess I’m not
fashionable enough.”

7. Tips for Bloggers
Readers are surfers. They want information in bite-
sized chunks. Keep it concise.
Examples:
“Can Second Life Become a Great Brand” - 2,673 words
“Story Box” - 2,410 words
Totals - 1,000 posts, roughly 1,000 word average, equals
1,000,000 words
War and Peace - um, 560,000 (in translation)

8. Tips for Bloggers
Topics that guarantee traffic (summer 2009 edition)
• Rezzable
• Open spaces (still!)
• Real/virtual identity
• Michael Jackson (hide it in an alt tag or something)
• Philip Linden’s hair (timeless)
• Creativity