Marketeers today have a lot of opportunities to interact with their consumers. Marketeers can be in the driver's seat.

1. Conversation & Brand reputation A Duval Guillaume Seminar

2. Agenda: The context How to: examples and cases Breathe

3. The Context

4. A Long Time Ago

5. Marketers had a dream

6. To connect with customers

7. Face to face

8. On a massive scale

9. To chat about their Brands

10. The Reality

11. TIME & SPACE 24/7 WWW

12. NETWORKS one to all peer to peer

13. ENCODING

14. CONTRIBUTE review & rate publish

15. SEARCH find retrieve

16. The Implications

18. 100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz

19. Why does it matter? Credibility of People’s opinion 2 % 98 %

20. Cases: involving people in your brand

21. Why marketers hate us

23. Why marketers should love us

24. People have many interests and...

25. Like it when you inform them

26. Participate in the conversation you started

27. Join the group your brand has created

28. People love entertainment and...

29. Watch the entertainment you create

30. Like to interact with your entertainment

31. Praise you to be on top of things

32. People are creative and...

33. Like to be challenged by you

34. Entertain others after your example

35. Even take over your language

36. People love to play and...

37. Like to play your games

38. Enjoy playing on your platform

39. Are happy to promote your brand to win

40. People like to discover new things and...

41. Talk about the products you provide them

42. Love to give their opinion about your ideas

43. Are happy to review your products

44. People are people and...

45. Show they care about other people

46. Show they care about animals too.

47. People want to help you and...

48. Become a part of your brand

49. Co-create your campaign

50. Do’s and Dont’s

53. Breathe

54. The Insight

55. People are Content Creators reporters publishers DJs experts editors critics broad- & narrowcasters

56. But the participative web is not for Consumers only

57. Brands have to join the Conversations

58. How? Interactions with Your Customers

59. Consumers Brands Suggest Act Retrieve Analyze

60. brand Video Audio Video Picture Demo

62. Thank you

63. Contact: Wim Walraevens: [email_address] Pieter Baert: [email_address] David Hachez: [email_address]