Questions to ask yourself to see if your marketing is in place and properly promoting your brand and brand message. Examples of my work in each category included

1. Ask Yourself…
Does your strategy, branding,
and messaging come together
to successfully promote
your company or product?

2. When is it time to think about
Branding?
1. If you have a new company or product
2. If you need to change your name because
it no longer fits your business or you have a
trademark conflict
3. If you have merged
4. If you need to reposition or renew your
brand and need to communicate more clearly
the message to your customer

3. New Company
I did naming, brand development
and positioning theme
Name Change
I did new brand development
Refresh brand
I did new logo and positioning
Branding Examples…

4. Do you need to develop new
Brand Literature?
Your literature is another brand touchpoint.
Is it tired, out of date or doesn’t fit your new
brand image?
Each brand touchpoint from literature to web,
is an opportunity to increase awareness and
build customer loyalty.
Are you sending out the right brand message?

5. New Corporate Brochure
A company with impressive clients,
needed to update their look and
capabilities to communicate more
clearly to their target market.
Literature Examples…

6. New Company Sales Tools
Startup company needed marketing
materials. Pocket folder with overview
of company and sell sheets were
developed targeting their primary
markets.
Literature / Website
Literature Examples…

7. Refresh Brand And Literature
A 45 year old manufacturing company need to
glamorize their image, claim their position in
the market and attract more international business.
New branding & Positioning / sales literature / tradeshow booth
Literature Examples…

8. Does your
Website Communicate
clearly to your target audience?
Your web presence is your face to the world.
Ask yourself:
Is your message crafted clearly and professionally?
Is your site easy to navigate?
Do the visuals support your brand image?
Is it informative enough to have return viewers?
Do you look like a market leader?

9. Website for a new company
Responsive website to be viewed
on all mobile devices. CMS for
client content management
Website Examples…
www.steamfire.com
Website for a new company
Responsive website for a
Medical/Technology company
www.compassmd.com
Part of a rebranding project
Responsive website for 60 year old
Manufacturing company positioning
them for growth and to enter new
markets
www.kerekindustries.com

10. Does your
Advertising
attract readership?
Placing ads in publications, consumer or trade, is
costly. Both content and visuals have only a second
to stop a reader. The ad must be compelling and
clearly communicate your value proposition. It has
to evoke a need or emotion in the reader to get
a response.
How is your readership and ROI on your
advertising dollars?

11. Trade ad for a
roofing company
Award winning ad in
Architectural
West Magazine
Trade and Consumer Ad Examples…
Consumer ad
Ran in Runners’
World Magazine
Consumer ad
Ran in Chicago Bride
for Burr Ridge Hotels
Trade Ad
Ran in an Architectural
Publication for a metal
fabrication company.

12. creative@dyansutton.com
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