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Social Media for GCPPA 2011

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Dana Zezzo, CAS
Dana Zezzo, CAS
FormationTechnologieBusiness
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Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Promotional Products Professionals 440-344-5933| [email_address] www.protowelsetc.com Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
Event Hashtag #GCPPA
Are you looking for this? REALLY?
My 5 Key Discussion points of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !
Accessibility! Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.
Do you know where your customers are today? The Ultimate Rolodex?
EVOLUTION OF THE BUSINESS CARD ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
Brand Business VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR BRAND!
Add Personality and  Humanness your Brand
New Economy = Transparency
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content
Content Example TRASA Golf Outing – people love pics!
Content Tip: Balance
BALANCE POSTS & CONTENT
 
 
 
Understanding the SM “Shout Out” ,[object Object],[object Object],[object Object]
Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
[object Object],The BIG Question Time? Social Media 30 – 60 minutes a day!
85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
TRACKING ROI ROI or ROR?
This will improve your Google ranking If Nothing Else …
What is your Social Media Strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rules To Follow On All Sites
Recap – what should I be doing after I leave this workshop? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]

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Social Media for GCPPA 2011

Notes de l'éditeur

  1. Add recent trasa golf out pics!
  2. Compliments to the younger generation can be misinterpreted