The document discusses how mobile phone usage has changed travel behaviors. People now rely heavily on their smartphones and apps to plan trips, find places to eat and get directions on the spot. They also expect travel information and booking options to always be available instantly through their phones. The company Triposo is building a travel guide app to accommodate these new mobile-native behaviors by providing offline maps, personalized local recommendations, in-depth location content and fast, easy decision making capabilities.
3. Triposo:
To build the best travel guide
• Planet covering guides automatically generated
• Mobile! (Android and iOS)
• Context sensitive & personalised for mobile natives
• 5 million downloads and counting
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11. We depend on our apps
23% says they can’t get a date without apps
18% can’t order food
85% would rather give up drinking water
than deleting their apps
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23. We stop planning our trips
HotelTonight is just the tip of the iceberg.
People are getting in the habit of planning-on-the-spot.
40% of bookings are same day + next day. Hotels & Tours.
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25. We decide where
we eat on the spot
In our app standard behavior is to check 5 restaurants,
less than 500 meter away around dinner time.
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26. We decide where
we eat on the spot
In our app standard behavior is to check 5 restaurants,
less than 500 meter away around dinner time.
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27. Our behavioral changes
We are depending on our phones
We prepare less and less
We expect all info to be available, always
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33. We let you see more
We focus on on-the-spot, personal recommendations
of nearby attractions challenging you to venture past the
main sights.
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36. We make decisions easy
We wade through the reviews for you
suggestions, badges & clever filtering lets you find what
you want faster.
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39. We provide depth of content
Not just the museum but also the individual paintings,
articles about the period and other artists.
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51. Think human
People are not letting experts guide them.
They listen to other people. On social networks.
Be there. And behave like a human.
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