2013 Submissions for the E3 Network Annual Best of International Awards. Showcases work presented by member agencies in public relations, branding, marketing communications, advertising, digital and social media.

1. Marketing Communications, Advertising, Public Relations Work
Best of International Cases
INTERNATIONAL CASES
BOI Awards 2013

2. AUPARK SHOPPING CENTERS
“FILM FUN"_x000B_ WITH KAREL ZEMAN MUSEUM
C&COM ADVERTISING
CZECH REPUBLIC
Objectives
• To build attractiveness of
Aupark shopping centers
with main focus on families
• To increase number of
customers Sales support to
increase spending
• Aupark Shopping Centers:
• Bratislava: February 15-28
• Kosice: March 3-13
Customer information
• Chain of shopping and entertainment complexes in Slovakia and
Czech Republic offering fashion merchandise, sports gear, interior
design accessories, electronics and variety of services
• The first AUPARK shopping center was opened in Bratislava in 2001
(44,000 m2)
• 2013:
• Slovakia - 5 centers
• Czech Republic - 3 centers
International campaign in: Czech Republic
Market: Retail Centers

3. Our idea / approach
• The travelling exhibition of Karel Zeman Museum called "FILM FUN"
presents film maker„s most famous film techniques
• Playfulness exhibition will appeal to everyone across all generations
of all ages - from families with children to film fans
• The exhibition complement the simple and clear instructions how to
trick works and how each can quickly get himself his unique record
• To try special-effect techniques that Zeman used in his films
Results
• Increase of sales turnover in both shopping centers
• Altogether the event has met a great success with visitors as well as
with media proved by 10,000 pictures
• Amount of video recordings placed on internet by visitors themselves
with Aupark shopping centre logo
• PR articles (Magazines, Internet, FB)
Expertise: Events

4. MASS MEDICAL SOCIETY
NEJM GROUP BRAND CAMPAIGN
ALOFT
USA
Objectives
Aloft Group set out to create
a campaign that spoke to
NEJM Group's global reach
as:
1. the trusted, Gold Standard
in medical and publishing
products,
2. the industry leader with a
rich, 200 year history,
3. innovators in advancing
research, practice and
improving care,
4. a connecting force for
researchers and clinicians to
further medical innovation
and outcomes.
Customer information
NEJM Group is the umbrella brand which houses a growing portfolio of
gold standard medical and publishing products and services, including
the 200 year old New England Journal of Medicine and NEJM Journal
Watch.
Worldwide, NEJM Group is a trusted voice in the research and medical
community and through our commitment to connecting researchers
and clinicians, we serve as a catalyst in furthering medical innovation
and ultimately improving patient outcomes.
International campaign in: Canada, China, Great Britain, USA
Market: Healthcare/Medical

5. Our idea / approach
To create an inclusive brand campaign that engaged internal and
external audiences from its development through it's launch.
We started with a series of internal employee discovery sessions to
identify what being a part of NEJM Group meant to members of the
organization and how they visually identified with the group.
Using hundred of pages of information and insights harvested from
these discovery sessions, we set out to create a campaign unlike any
seen before within healthcare.
Results
With 5 pieces of commissioned artwork, NEJM Group told a thousand
stories. Using the collage technique of artist, Derek Gores, the
campaign used unique pieces of art, each of which was made up of
hundreds of images and content from NEJM Group's 200 year history.
The campaign speaks to the inclusive nature of the group and the
connections it creates.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design, Marketing Concepts, Online Marketing & SEO,
PR Communication, Social Media

6. VODAFONE
VOICE OF THE LEADER
BASE ONE
GREAT BRITAIN
Objectives
To challenge how Public
Sector decision makers see
Vodafone‟s role and
capabilities:
- increase awareness of the
role Vodafone can play in
improving the efficiency and
effectiveness of Public
Sector
- raise understanding of
Vodafone‟s PSN-approved
capabilities (with a focus on
Central Govt, Local,
Healthcare and Police)
- initiate new conversations
with Public Sector decision
makers
Customer information
Vodafone is best known as the UK's largest mobile telephony provider,
but it aims to position itself as 'unified communications' provider –
supported by its merger with Cable & Wireless Worldwide, thus
creating an integrated fixed/mobile network.
The UK Public Sector is a key market, which is undergoing significant
change: the Govt is implementing the PSN, a standardised approach
to procuring IT services, and the sector is also under pressure to cut
costs.
International campaign in: Great Britain
Market: Consultancy

7. Our idea / approach
Our idea was based on insight that Public Sector decision makers are
highly interested in what their peers are doing. There is a lot of
competition/comparison between public sector organisations, who
share many common problems.
We therefore developed a content-led campaign which showcased the
leaders themselves. We used media partnerships and email nurturing
to promote and distribute videos, infographics and
whitepapers, featuring Vodafone customers who were public sector
leaders. This content attracted other Public Sector decision
makers, because they wanted to know what were their key
challenges, and how they were solving them.
Results
Total of 2835 hours of thought leadership engagement
Exceeded targets: for example, one key measured objective was for
6,800 page views of Public Sector partner site by end of April 2013. In
fact, by end of March we already had 10,542.
Also generated 9 leads with an estimated value of £1 million
Net Promoter Score increased by 6 points
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design, Online Marketing & SEO, PR Communication,
Video Production

8. PUBLISHING TECHNOLOGIES
REBRANDING
ALOFT
USA
Objectives
Drawing on our considerable
publishing industry
experience, we approached
the challenge from the
ground up, beginning with
messaging workshops and
brand perception sessions
that resulted in a new brand
architecture. A brand bible
was created, as well as new
messaging and custom
photography that illustrates
Publishing Technology‟s
vision of moving beyond
traditional digital publishing.
Customer Information
Publishing Technology is the world‟s leading provider of content and
audience development systems, and content-delivery solutions,
serving more than 400 trade and scholarly publishers around the
world.
They offer the industry's only full-spectrum of solutions, that coupled
with their unmatched publishing knowledge, elevates the performance
of thier clients' businesses.
International campaign in: Canada, Germany, Great Britain, USA
Market: Publishing

9. Our Idea / Approach
When Publishing Technology decided that a complete brand refresh
was in order to better reflect the powerful solutions they offer, they
asked us to help them develop a new identity that would differentiate
them from the competition.
Upon immersing ourselves in the Publishing Technology world, it
became clear that the organization also needed help in aligning the
products and services in an easier-to-understand manner, ultimately
making the brand positioning clearer to potential clients.
Results
"...I wanted to let you know that the branding, etc was an
overwhelming success at Frankfurt. It made the team there so
proud, and we got countless comments about it. I really cannot
express what an impact it had. I knew it was going to all come
together, but I really had no idea it was going to have that level of
effect!." Doug Wright, Publishing Technology
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design, Marketing Concepts, Online Marketing & SEO,
PR Communication, Social Media

10. PAPYRUS
FOCUSART – FOR YOUR BIG PERFORMANCE
SCHINDLER PARENT
GERMANY
Objectives
Building awareness and
generate attention to
publishers in 5 different
countries. As FocusArt paper
is perfect for hotels, fashion,
museums, theaters, galleries
or opera houses, we created
stories on "stage" giving
insight of how nice
performances could look
like.
About Papyrus
Papyrus is the leader when it comes to the graphic paper wholesale,
with an excellent service, supported by an efficient logistic and
pioneering e-commerce solution. The target groups are the printing
and communications industry, retailers and bulk consumers in the
industry and the authorities.
International campaign in: Germany
Market:

11. Our idea / approach
FocusArt is a highly specialised paper made for a very specific
purpose. FocusArt is dedicated to books and brochures with sensuality
as well as a tactile and visual experience. It is available in two shades -
Natural and Cream. The smooth surface of FocusArt ensures quality
reproduction of high-resolution images. Because it is matt, it provides
excellent readability without disturbing light reflection.
So, why not taking the advantages of the paper and turn them into a
stage for big performances?
Results
The result is a masterpiece consisting of mailing, microsite and sample
book. Every piece, produced in 5 different languages for 5 different
countries.
Expertise: Branding/Design

12. DSM (LIFE'SDHA)
SUPERKIDS
ADSMITH
CHINA
Objectives
DSM wanted to create
awareness in the China
market for life‟sDHA. Another
key focus for the marketing
campaign would be on the
Oxford DOLAB Study, which
showed a benefit in
children‟s brain health with
the consumption of
life‟sDHA. It would also be
the first time that the Oxford
DOLAB Study results would
be released to the Chinese
consumer media.
Customer information
With more than 23,500 employees and global sales revenues
exceeding 9.1 billion EUR, Dutch multinational DSM is the world‟s
largest producer of vitamins. DSM is also a global science-based
company active in health, nutrition, and materials. life‟sDHA (a
successful brand under DSM) is a fish-free and sustainable source of
Docosahexaenoic acid (DHA), which is also a prime source of omega-
3s to feed the brain, heart, and eyes.
International campaign in: China
Market: Consultancy

13. Our idea / approach
The BIG IDEA: Superkids
Message: life‟sDHA products help children to become smarter. This
was part of an overall approach to brain health that includes: “being
social”, “keeping active”, and “challenging the minds of children”.
The strategic key elements
-Arranged media event to create awareness about life‟sDHA among
consumers-Launched a campaign website to engage consumers &
prompt a call to action -Initiated PR + ePR campaign to: a. educate
consumers about brain health, b. create interest in life‟sDHA products,
& c. drive traffic to website
Results
104 journalists from all over China attended the Aug. 7th media event
in Shanghai. In addition, the event generated 8.6 million media
impressions within the first week. Furthermore, the PR campaign also
managed to generate extensive media coverage (97 media clippings).
The online contest also resulted in 149,648 visitors voting for their
favorite SUPERKID.
Expertise: Events, PR Communication, Social Media

14. TELEFÓNICA AND MOBILE WORLD CAPITAL
MOBILE WORLD CENTRE BARCELONA
IGRIEGA
SPAIN
The brief
Create a 360 º campaign to
make public that Telefónica
and the Mobile World Capital
inaugurated the Mobile
World Centre.
Customer information
Barcelona is named as Mobile World Capital. Telefónica and the
Mobile World Capital came together to build the Mobile World Centre:
a museum that explains the mobile impact on societies around the
world.
International campaign in: Spain
Market: Telecommunications

15. Our idea / approach
We invited all the people around the world to join us in the biggest
welcome that had ever been made. To increase the participation, 3.5
meters high smartphones were built and placed in the most important
shopping centers of Barcelona. These giant smartphone replicas were
connected to the Website Welcomemobile and Twitter, so everybody
was able to send their welcome and see it on the giant mobile screens.
Results
• 600 influencers on TW, FB and blogs mention the opening
• There were 4000 Tweets #welcomemobile
• 55 celebrities recorded their own welcome videos
• 57,000 Welcomes were registered in the Website
• It generated more than 5 million impacts on Internet
• We receached 85% of Barcelona‟s citizens with outdoors
communicatio.
• And a ROI in press of over 3.800.000 euros
•
Expertise: Events, Online Marketing & SEO

16. NUTREXPA
#NOCHESCOLACAO
IGRIEGA
SPAIN
The brief
Reach the adult target with
communication in
unconventional media
without/ overcoming the
historical strategic
communication line.
Customer information
Colacao is a soluble cocoa powder ready to mix with milk that gives a
chocolate flavor to it. Colacao is an historic market-leader brand that
has always been addressed to children.
International campaign in: Spain
Market: Food & Beverages

17. Our idea / approach
Thanks to the unique "Spider Web Research" Igriega‟s tool we
detected an idea that already existed in the consumers mind:
#nochescolacao (#colacaonights) as nights of relaxation, friendship,
sharing, conspiracy, sofa, ...
This idea was communicated through the social networks: Twitter and
Facebook and also using football world celebrities. Thanks to the
social networks we could segment our target.
Results
Over 2 million hits per influencers, with a total of 434 466 followers,
trending topic on twitter.
On Facebook: 3,046 people spoke of this, Total views: 9612971.
Great impact on press media and television
Expertise: Social Media

18. NATURA IMB HOTELS GROUP
H2OTEL - THE POWER OF THE PR
MEDIA CONSULTING
PORTUGAL
Objectives
Due to its location, far away
from major cities and in the
middle of the mountains, and
also the strong competition
of 4/5 stars hotels our
challange was to bring new
clients! Not only on the
weekends but also during
weekdays. Not only families
but also MICE.Medical SPA Hotel
This hotel is located in Unhais da Serra, a village tucked away in Serra
da Estrela Natural Park, Portugal. It features a large landscaped pool,
and specializes in spa and health treatments. H2otel Congress &
Medical SPA is situated more than 300 Kilometers from Lisbon and
also 300 kilometers from Oporto. It's a 4 stars hotel.
International campaign in: Portugal
Market: Travel and Tourism

19. Our idea / approach
With low budget, our strategy was working hard in PR with different
approaches to the main target. We engaged the different types of
media such as health, beauty, travel and lifestyle with not only press
releases but also with press tours, special press kits, etc. At the soft
opening of the hotel, we invited an important tv brands show to
celebrate its 5th anniversary. This big event brought to the hotel some
of the most important marketers and CEOs of the major companies in
Portugal. Another action was Taxi Advertising. Taxi Driver offered flyers
with promotional rates night. Also the creation and maintance of the
facebook fan page
Results and Numbers
Despite the weaknesses and the economic crisis that has developed in
Portugal, we recorded very high occupancy rates.
Journalist that made the coverage: 54
Clipping: 112 News
Facebook fans: 16.000
Taxi Advertising: 100 Taxi during 15 days in Lisbon
Occupancy rate: 90%
Expertise: Creativity, Events, PR Communication

20. LAABMAYR
COPORATE IDENTITY
SPS-MARKETING
AUSTRIA
Objectives
After more than 20 years of
use, the brand identity of
Laabmayr was no longer up
to date nor did it reflect the
company‟s services any
more. SPS MARKETING re-
oriented the brand in a
workshop, developed a
service adequate corporate
identity including the claim
“tunnel expert engineering”,
and implemented all
measures in print/electronic
channels.
Customer information
Laabmayr, headquartered in Salzburg (Austria), is an independent
engineering consultant specialized in the planning and realization of
tunnel projects and underground openings of all sizes and in all
environments. With a unique engineering know-how and the passion
that they bring to every project, the engineers at Laabmayr give their
clients the greatest possible reliability. That's tunnel expert
engineering.
International campaign in: Austria
Market: Corporate identity

21. Our idea / approach
Tunnel projects are lengthy and costly. No one knows the subject
better. No one has deeper insights in a tunnel project. And no one is
more involved then the people working at Laabmayr. The newly
developed slogan puts it in a nutshell and gives evidence of
international reputation: tunnel expert engineering.
Results
Highly motivated team
Laabmayr occupies the position of an expert and technology leader on
the world market
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design

22. MAGNA
ALL ABOUT EFFICIENCY
SPS-MARKETING
AUSTRIA
Objectives
The integrated
communication concept is a
substantial contribution to
positioning Magna as a
system solutions provider in
the commercial vehicle
market and launching the
world premiere of Magna‟s
lightweight solutions in a
fascinating way. The
interactive systems are the
most important tools to
achieve the goals.
Customer information
Magna is the most diversified automotive supplier in the world. The
group of companies has 313 manufacturing operations and 88 product
development, engineering and sales centers in 29 countries on five
continents. In 2012 MAGNA generated sales of $30.8 billion USD.
International campaign in: Austria, Germany
Market: Automotive manufacturing

23. Our idea / approach
The advanced technology to meet the demands of the commercial
vehicle market cannot be explained in a few words. Showing parts is
simply not enough to fascinate trade show visitors. The big idea is to
provide a “deep insight”. We give trade show visitors the chance to
experience the full spectrum of Magna‟s benefits, with the interactive
tools “HyDem ECOS Show Truck” und “Lightweight Frame
Presentation”. The trade show visitors can interact actively with the
Brand Land Magna. At the same time, effective marketing tools to
generate high quality leads are available to the sales team.
Results
Successful appearance at the tech show with a high visitor frequency
and good technical discussions
Effective tools for generating high quality leads
Magna was successfully positioned as system solutions provider on
the commercial vehicle market
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Events, HR Communication, Interactive Design, Marketing
Concepts, Online Marketing & SEO, Programming & App Development, Trade Fairs, Video Production

24. YARA FINLAND OY
GRASS PRIX 2012
RECOMMENDED
FINLAND
Objectives
Yara Finland decided to start
a grassland harvest
competition in order to raise
awareness on the benefits of
fertilization.
What they asked from us
Make the harvest
competition appealing for
farmers to participate and
follow.
Use the competition to raise
awareness on grassland
fertilization.
Market leader worried about grassland
Yara Finland is a leading manufacturer of fertilizers for agriculture and
food production. They have had nearly monopoly, but recent years
have brought competitors to farming segment.
The harvest levels of grassland are quite low in Finland. This is partly a
result of poor knowledge about results and profitability of fertilization
among farmers.
International campaign in: Finland
Market: Consultancy

25. The Big Idea - Yara Grass Prix 2012
F1 came hot again at 2012 because of F1 champion Kimi Räikkönen's
comeback. A top harvest with grassland requires good team,
knowledge about always changing weather conditions and a clear
strategy - the comparison to F1 is justified.
The strategy was to get the farmers to build a winning team, grow a top
harvest and win a trip to Paris. The communication during the
competition concentrated on keeping the interest high.
• Grass Prix 2012 Name and Design
• Online banners
• Print ads
• Web site
• Team shirts
• Field winders
Successful campaign in all levels
Yara Finland is very happy with the campaign.
• More sign-ups for the competition than we could take in!
• The market share at segment raised
• The sales of multi-nutrient fertilizers raised
• The sales of YaraVita leaf fertilizer more than doubled
• Invitations to lecture about grassland fertilization
Expertise: Branding/Design, Creativity, Marketing Concepts

26. METSÄ FIBRE
CORPORATE VIDEO
RECOMMENDED
FINLAND
Objectives
Metsä Fibre commissioned
Recommended Finland to
create a short video to begin
a mill visit. The customer
wanted to:
• briefly introduce the
company and their business
• convey their values and
environmental approach
• support their positive
employer image
Customer information
Metsä Fibre is a leading manufacturer of softwood pulp for paper,
tissue and board. They have four pulp mills in Finland.
As part of their social responsibility and public relations, Metsä Fibre
arranges frequent opportunities for stakeholders to visit their mills.
Potential visitors are from all professions, social groups and ages. This
includes pensioners, students on field trips, local inhabitants and other
interest groups excluding customers.
International campaign in: Finland
Market: Paper products

27. Easy and exciting
Pulp making is serious business, but that doesn‟t mean it can‟t be
interesting, educational and entertaining.
Because the video's target audience is not business people, our first
priority was to talk like normal people do.
How did we accomplish this?
• By dropping the typical business jargon
• By scaling the enormous quantities in pulp making to more
understandable level
• By using visual cues and reminders
• By revealing surprising facts about Metsä Fibre and pulp making
We created English, Finnish and Chinese language versions of the
video. See the video at http://youtu.be/o_zf38z7_WA
High quality results
In 2012, Metsä Fibre won the Excellence Finland quality award with
the highest ever total score.
The mill visit video was an integral part of Metsä Fibre‟s continuous
quality development portfolio. And it was also shown at the awards
ceremony when Laatukeskus Excellence Finland presented them with
the grand prize.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design, Marketing Concepts

28. CARSTEN WILLERS CONSULTING
LAVALINO
SANDER WERBUNG
GERMANY
Objectives
The product is designed as a
market opener. It's very solid,
elegantly built and
constructed according to
EN1717-water protection.
Refittable to existing
ceramics. Much cheaper
than other products in the
field. With € 249 compared to
luxury products from over
€1.500. The goal of out
market lounge ist to
introduce the product and to
find partners. Kick of at ISH
March 2013, Frankfurt.
Customer information
Our client works in the sanitary market, developing concepts and
products for bathrooms and kitchens around the issue of water
supply. They have developed a shower toilett/washlet. A basic shower
toilett build in high quality for a cheap market entering price (+/- € 250).
The market range is strong in Japan, with 70% market share against
only 30% for classical toiletts. In Germany just 2-3%, Europe a bit
more but far under the bench of the Japanese market.
International campaign in: Germany
Market: Industrial manufacturing

29. Our idea / approach
People in our country do not like to deal with their toilet behavior. You
take what you have learned - Wipe with paper. If you want to be clean
otherwise, you brush yourself off with paper – no! You use water... So
first a modern sympathic brand. Then a few memorable clear
statements on the subject. The operation is easiest to show a 3D
animation and the product itself. Some handy giveaways and the basic
information on the internet. Since the budget is small, a small stand
that still attracts people. And of course, the appropriate short-term
invitation to the well-known players in the market.
Results
The ISH was a great success. The booth was well attended by the
international audience. Over 200 leads were generated at the booth.
Since the kick of at ISH there are several sales oriented meetings
weak by weak. (Italien product designers thought Lavalino is a well
designed italien brand ;-)
Expertise: Branding/Design, Marketing Concepts

30. BASF
LEAD GENERATION STRATEGY / INTRODUCING A QUALITY LABEL
BBC
BELGIUM
Marketing objectives
1. Develop a strong and
distinctive story that
highlights BASF Coatings
core values, strenghts and
added value
2. Build a stronger
relationship with
stakeholders
3. Focus on the total solution
4. Show customer
satisfaction
5. Introduce brand new
quality label to body shops
Customer information
The BASF Group Coatings Division develops, produces and markets a
high-quality range of innovative automotive OEM coatings, automotive
refinishes, industrial coatings and decorative paints.
Some 5 years ago DuPont Refinish entered the Belgian Market. It
provides professional body shops around the world with unique,
innovative paint systems. Their local business solutions increase
customer productivity and offer improvements from the reception area
to delivery of the repaired vehicle.
BASF lost 30% market share and wants to fight back…
International campaign in: France, Germany
Market: Direct Mail, Responsive design

31. Our idea / approach
Introduction of the Bright BASF Quality Repair Program
A Bright Body Shop
. aims for perfection & excellence
. is recognised by insurance companies as the preferred body shop
. will fulfil the 360° Bright Consultant Analysis
. accepts the label‟s long-term vision and engagement towards
continuous improvement, focused customer loyalty and cost-efficiency
Results
The Bright Concept turns out to be a win-win for
1. The body shop: keeping up good business & profitability
2. Insurance companies: knowing they get value for money
3. Leasing companies & car owners: keeping drivers happy
4. BASF: building stronger relationships with stakeholders
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Events, Interactive Design, PR Communication, Trade Fairs

32. MEREGALLI
BEST WINES IN ITALY
DAG COMMUNICATION
ITALY
Objectives
Meregalli contacted D.A.G.
Communication because its
internal communication team
wasn't able to develop a
good PR activity.
The publications were limited
to few wine magazines (most
of them buyed publications).
Meregalli's objective, instead,
was to obtain visibility on
national medias: daily
newspapers, finance,
lifestyle, luxury, magazines,
internet information websites
of high-level target
Meregalli's profile
Meregalli is a high-level wine distributor company leader in Italy.
Meregalli distributes one of the best Champagnes in the world,
Bollinger, one of the best Italian red wines, Sassicaia, together with
"modern" Bastianich and Francis Ford Coppola wines.
The company distributes also spirits (brandy, armagnac, cognac) and
high quality Italian food.
International campaign in: Italy
Market: Food & Beverage

33. Our idea / approach
DAG's proposal to Meregalli was based on the following guidelines:
1) Corporate PR: define a good profile of Meregalli, strenghtening the
top elements
2) Product PR: concentrate efforts on the "best-sellers", most
renowned wine. Build some top stories dedicated to particular
products. Bollinger - 007 Champagne - was the "story leader"
PR Harvest
D.A.G. Communication started PR activities for Meregalli and its
brands in 2011. In 2012 the results were 530 articles:
- 5% of the publications were on TV and radio
- 45% on the most important daily newspapers and weekly magazines
- the majority were dedicated to Meregalli corporate communication, to
Bollinger, James Bond Champagne, and to Sassicaia
Expertise: PR Communication

34. NNG - NNG SOFTWARE DEVELOPING AND
COMMERCIAL LLC.
EMPLOYER BOOKLET
CAFÉ DESIGN
HUNGARY
Objectives
The company recently
moved into new
headquarters and hired 50
programmers (still in
progress). They wanted to
welcome the newcomers and
celebrate the old members
and the progress of the
company with a new
employee „welcome kit” with
an employee manual. But
these manuals are often very
boring and almost no one
reads them through. They
asked us to create
something memorable and a
source of pride this time. The
solution was this booklet with
useful information, history
and a map of the new
building but with a smart
design.
Customer information
NNG is a navigation solution provider company founded by a
Hungarian programmer. In the past years it became a worldwide
navigation software provider. Their main product is iGO navigation
software.
http://www.nng.com/
International campaign in: Hungary
Market: Software/Technology

35. Our idea / approach
We had to adapt to the official corporate identity but create something
fun and surprising as well while not drawing attention from the content.
Did not seem too easy. So we had to find a solution that supports the
content but leads the reader through the roughest information as well
as the easy and fun parts. We started to look at the identity elements
with a different approach – how to use them as illustration in an
unusual ways but we also added some extra graphics growing out of
the elements given - thus creating a unique mood to the publication.
Results
The company members welcomed the booklet and they were very
proud of it too. We are just organizing the 2nd edition now and since
this project we get continuous assignments from NNG.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Marketing Concepts, Packaging Design, Social Media, Video Production

36. ACP
SAFETY MINUTE
MEDIACONSULTING
PORTUGAL
Objectives
Daily in Portugal 14 children
are victims of road accidents.
In 2011 dead counts shows
91 people increased
between pedestrians. Also,
daily 15 people gets admited
at the hospital with
craneoencephalic injuries,
because of cars and moto
accidents. Media Consulting
decided to act and presented
the "Safety Minute" tv show
to ACP, and change the
"portuguese traffic scenario".
Customer information
The Motor Club of Portugal (ACP) is a Public utility institution, founded
in 1903, and is now recognized as the largest Portuguese club; with
250.000 members.
International campaign in: Portugal
Market: Consultancy, Corporate identity, Responsive design, TV

37. Our idea / approach
To reduce the number of fatalities and to resolve the road safety
problems, we propose to ACP to create the FIRST TV SHOW in
Portugal with a MEDIA PARTNER. 60 seconds of a road safety issue 5
times daily (several channels) to reeducate the drivers, sequences -
"Honk" and "Driver up to speed" - to the driver be aware of the traffic
rules, the changes and the habbits.
Results
Four Series of 13 shows each, still going on (total:52).
Facebook created by ACP daily has comments and questions about
the subjects. Blogs were created by viewers to talk about the laws and
non law enforcement.
Great Impact on Press Media, with follow ups by the TVs.
ACP asked us to create a program for Schools of "Road Safety
Education".
Expertise: Branding/Design, Creativity, Events, Interactive Design, Video Production

38. KRONOS
GLOBAL LEAD GENERATION
BASE ONE
GREAT BRITAIN
Objectives
Traditionally, Kronos had
based all international
marketing on its experience
of US customers. This led to
US-centric propositions
being used in markets where
attitudes and working
practices were very different.
Our challenge was to
develop lead generation
programs that were more
successful in non-US
markets.
About Kronos
Kronos is the market leader in workforce management solutions, more
familiarly known as time & attendance systems. The company supplies
hardware and software solutions that help companies to more
efficiently manage, monitor and deploy staff, with the objective of
raising productivity and efficiency. Most of its revenue currently comes
from the US but it is looking to expand into overseas markets.
International campaign in: Australia, China, France, Germany, Great Britain, India, Spain, USA
Market: Consultancy

39. Our approach for a global strategy
We conducted prospect interviews in key geographies (US, Europe,
China, India, Brazil, Mexico) which enabled us to identify a three-tier
messaging strategy:
1. In accelerating markets (eg Mexico) companies need control over a
rapidly growing workforce
2. In maturing markets (eg China), the years of rapid growth were over
and companies think more about strategic planning
3. In established markets (eg Europe and US) companies want to
address both productivity and compliance issues.
We then developed a single creative campaign to support this strategy,
upon which we based an email-based lead-generation campaign.
Better results from local propositions
The campaign has been the most successful global lead generation
ever.
The previous campaign, which used standardized messaging to all
countries achieved 76 MQLs (marketing qualified leads) from 264
responses (at the time, these were the best results ever). The Control
campaign, delivered 682 MQLs from 1,256 responses – almost a 10x
increase.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Events, Interactive Design, Marketing Concepts, Online Marketing
& SEO

40. HAVI LOGISTICS GMBH
CUSTOMER MAGAZINE / ALPHABET
SANDER WERBUNG
GERMANY
Objectives
Pitch for the relaunch of the
customer magazine
“alphabet” in English. The
purpose is to present the
customers with a new,
modern, informative and well
structures appearance with
recall value. Therefore a
consistent visual conception
as well as a definite layout
are absolutely necessary.
Customer information
The HAVI Logistics GmbH positions itself in 37 European countries as
the Lead Logistics Provides for the Food-Service-Industry. HAVI
supplies not only the McDonald's restaurants in Europe but since 2001
also concentrates on the winning of new strategic clients from the field
of Quick-Service-Restaurants, shops at gas stations and catering
businesses. Clients are for example: McDonald‟s, BP, Compass
Group, IKEA, Le Pain Quotidien, Nordsee, OMV and Vapiano.
International campaign in: Germany
Market: Business Services

41. Our idea / approach
Development of a modern, professional brochure in the style of a
magazine with contemporary issues which animate the reader to read
on just by looking at the title. Authenticity, vitality and dynamic are
supposed to mirror in the images. Credibility and competence are
communicated through the journalistic look of the brochure. Emotion,
easy topics and entertainment underline the magazine-like character.
The title is the heart of the magazine, followed by additional segments
like “Environment”, “Development” or “Just a Moment”.
Results
Reflection of the professional and respectable image of the business
through the customer magazine. Source for information for existing
and potential customers in the Food-Service-Industry. alphabet
communicates closeness and gives information.The magazine
becomes a medium for sustainable corporate publishing and
communicates the brands image and values
Expertise: Branding/Design

42. FRAISA SA
PRODUCT LITERATURE
SANDER WERBUNG
GERMANY
Objectives
Development of a consistent
presence in product
literature, starting with the
image-brochure, over the
product- and on to the new
developed branch-brochures
as well as mailings and
special flyers.
Customer information
Fraisa, the Swiss family business with international orientation
produces cutting tools for metalworking on the worldwide market. The
business, founded in 1934, has 450 employees and with that is one of
the leading manufacturers in this field. Fraisa stands for the highest
technological standard, creative engineering, ideal quality and
teamwork on all levels.
International campaign in: Germany, Switzerland
Market: Industry

43. Our idea / approach
Push the focus to the product (drill/cutter). The connecting element for
this in every medium is the metallic background (raw material) together
with elliptical red lines (cutting). Pictograms of the different branches
and products help orientation. The generous layout of image motifs
together with the display of products should depict a clear image of
Fraisa.
Results
Consistent external appearance through a number of printed objects
together with a high recognition to strengthen the brand.
Expertise: Branding/Design

44. SERRES OY – VIESER
JOIN THE DARK SIDE
RECOMMENDED
SWEDEN
Objectives
General
Establish Vieser as a
competitive brand on the
Swedish market – initial aim
market position-wise:
number two.
Specific
Create interest: make the
target audience talk about
Vieser, make them want to
try our floor drains.
Target audiences
Plumbing and tiling
companies, major building
contractors, architects and
HVAC-consultants (heating &
sanitation).
About Serres Oy and their brand Vieser
Serres Oy is a highly specialised plastics manufacturer focusing on
developing, manufacturing and marketing innovative products for
health care and building industry. We currently work with the latter,
Vieser – a leading Scandinavian brand of drainage systems for
buildings. Vieser is an absolute market leader in Finland – 90 %
market share – fairly well established in Norway/Denmark and
basically non-existent in Sweden. The main product is floor drains.
International campaign in: Finland, Sweden
Market: Plastics Manufacturing

45. Think black/Join the dark side
We developed a concept called "Think black" positioning Vieser as the
challenger – technical as well colour-wise.
The campaign/activity presented here is an ad encouraging clients to
visit a major construction fair and pictures from Vieser's stand.
The idea "Join the dark side" is naturally inspired by StarWars and the
need to communicate black vs white. Plus that the floor drain looks a
bit like Vaders helmet. The mannequin in the stand was dressed in top-
of-the-line work clothes and a part of a competition – to get leads –
where the desirable first prize was the clothes and helmet.
Results
The exihibition was a tremendous success and the number of leads
exceeded expectations by far. An "unfortunate" example of the positive
attention was that the mannequin's clothes and helmet was stolen the
day before the fair opened.
In general the concept "Think black" has turned out very well and
Vieser is well on their way towards the number two position.
Expertise: Marketing Concepts, Trade Fairs

46. BPW BERGISCHE ACHSEN KG
ECO DISC CHALLENGE
ANSEL & MÖLLERS
GERMANY
Objectives
Client„s proposed challenge
For the market launch of our
new an easy to change
brake discs, we want to have
a nice an likable
promotion/activity which
brings us closer to our clients
and gives us high attention
and (social-) media coverage
on a reasonable budget.
Customer information
Background
BPW Bergische Achsen Kommanditgesellschaft is a leading
manufacturer of running gear systems for the commercial vehicles
industry world wide. From axle bearing technology through the
suspension and brake to the electronic braking system, BPW offers
trailer running gears with components which are perfectly synchronised
with each other.
The telematics applications of BPW are particularly user-friendly and
contribute to an efficient fleet management.
International campaign in: Germany
Market: Consultancy

47. Our idea / approach
The big idea
“ECO DISC CHALLENGE”
We were looking for “The Fast And The Furious” of the brake disc
changers.
Casting of the best mechanics to do the job via upload of YouTube
Videos and pictures and some reason why they are the best.
10 teams were invited to beat the given record time of brake disc
changes held by the BPW-Professional-Team.
The strategic key elements
- promotion-tool to generate high interest - pr campaign (social-media)
Results
In what way results have been accomplished?
- 10 Events in two months
- app. 100 participants
- app. 50 YouTube Videos for participation
- 4,330 page impressions on microsite
- Media coverage in all relevant trade publications
Expertise: Events, PR Communication

48. CITY OF ANTWERP
TIME FOR ANTWERP
BBC
BELGIUM
Objectives
When organising trips to
Belgium, Brussels mostly
tops the list of travel and/or
event promoters. They often
combine their visit to the
capital of Europe with a trip
to another Belgian city:
Bruges, Ghent, Liège,… or
Antwerp. The new campaign
has to put Antwerp firmly on
the map for tourists and
meetcentive travellers – as a
pocket-sized metropolis,
historical and contemporary.
Customer information
Antwerp Tourism & Convention promotes Antwerp as a tourist and
event destination. The city wants to stand out in its communication
towards travel agencies and promoters, event organisers, etc. That is
why Antwerp Tourism & Convention is looking for a striking umbrella
communication concept.
International campaign in: Belgium, France, Germany, Great Britain
Market: Travel & Tourism

49. Our idea / approach
Historical, yet contemporary? You could even go as far as saying that
Antwerp keeps its own time. So, we take a historical date in Antwerp‟s
history and turn it into a time of day. An example: 1589, the year in
which the young Rubens (the city‟s most famous inhabitant) moves to
Antwerp, becomes 15:89 – a non-existing, triggering time of day, in the
typography of a clock radio.
The key message? Time for Antwerp. Antwerp Tourism & Convention
invites operators to tell their customers that now is the time to visit
Antwerp – for whatever reason: Rubens, fashion, diamonds or the
atmosphere of a world port.
Results
Not only a concepts that fits perfect with the city itself, sales material
was also completly digitalised and adapted for the users:
• Online guide completly digital and adaptable
• Full attention on the fair (compaired to other cities)
• One beautiful leave-behind + personal digital collateral via iPad app.
• Great respons of target groups on all levels
Expertise: Branding/Design, Creativity, Interactive Design, Marketing Concepts, Trade Fairs

50. MIBA
PICTURE YOUR CAREER WITH VISION - EMPLOYER BRANDING
CAMPAIGN
SPS-MARKETING
AUSTRIA
Objectives
The recruitment of highly
skilled staff has become
enormously difficult in the
technology business. The
Employer Branding
Campaign is a substantial
contribution to strengthening
the employer brand Miba
internally and externally. The
main objective is to position
Miba as an Employer of
Choice by 2015 and,
furthermore, to make Miba
employees act as
enthusiastic Brand
Ambassadors.
Customer information
Miba, headquartered in Laakirchen, Austria, is an international group
producing high-performance and technologically demanding power
train components. Miba‟s technology and wealth of experience make
motor vehicles, trains, ships, aircraft and power plants more efficient,
more powerful and more environmentally friendly. Miba has more than
4,000 employees at 20 production sites worldwide and generated 2012
a turnover of EUR 592.6 million.
International campaign in: Austria
Market: Industrial manufacturing

51. Our idea / approach
A sound analysis by SPS MARKETING, the subsequent strategy, and
a precisely coordinated communication schedule form the basis of the
Employer Branding Concept. The creative idea is derived from the
corporate philosophy, which focuses on the employees‟ professional
and personal development. So, it‟s only logical that the images show
people who are talking about their freedom to develop and the
fascinating possibilities at Miba. The images are mainly artwork and
therefore stand out from the mainstream. The campaign is
implemented by using a mix of communication channels. The main
motto: Picture your career with vision.
Results
The communication tools have successfully being used in different
media and at job fairs.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Events, HR Communication, Interactive Design, Marketing
Concepts, Online Marketing & SEO, Trade Fairs, Video Production

52. WWW.E3NETWORK.COM