How can you build a movement for your brand using social media? I will share with you how being a champion, inspiring others and broadening your tent can result in a movement that your stakeholders and customers will rally behind. I will share how I built the Tech By Superwomen movement using these three principles and will examine how major brands are also successfully leveraging these three approaches to build their own movements. Come for inspiration as well as practical examples of how you can implement these takeaways in your marketing strategy.

1. Build Movements, Not Brands
How to use social to inspire your customers
to rally behind you
#EBEDominicana
Cathryn Posey
Tech By Superwomen Founder
@catpoetry

3.  Be a champion
 Inspire
 Expand your tent

4. Be a champion.
Use your platform to tell the story of your
customers, to advocate for their needs
and empower them with resources.

5. Tech By Superwomen champions
mentorship

6. Text 1
Text 2
Text 3
url: if the photos are not yours

7. Video (6 minutes): Video s title
vimeo.com/15327425
URL vídeo abreviada

8. Secondary word: Concept description
Headword: CONCEPT

9. Example:
-Descriptive sentence (without concept)
-Main Concept

10. Think in each slide and every text
to tweet

11. Final slide with key message
tweet
@twitter_speaker / company
Speaker´s email
Speaker URL or Company URL