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Marketing Faculty Expertise
  Casebook Supplement Sites
Beyond the Book
Faculty-led Project
• Co-Authors & Publisher “on board”

• Basic requirements:
  – want regular updates
  – simple tools/techniques
  – portability, if necessary
Why Wordpress?

• Open-source

• User-friendly

• Quick setup

• Flexible organization

• Easy to backup/transfer
What did we need?




Structure     Location      Content
 (TOC)
What did we do?

Install website


Configure to match textbook


Write training materials
Home Page
http://supplements.kentlaw.edu/energylawcasebook/
Recent Updates:
http://supplements.kentlaw.edu/energylawcasebook/index.php
/recent-updates/
Individual Article:
http://supplements.kentlaw.edu/energylawcasebook/index.php
/2010/epa-and-usdot-propose-tougher-fuel-standards
Back-end of website, as seen by student editor

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Casebook supplements slides