On the 3rd of October the Amsterdam Economic Board organized a workshop for European policymakers within the creative industries. Representatives from 11 different European cities and regions participated in this workshop.

1. 1
CULTURE IN
CATALONIA
September 2014

2. 2
40,373 170,400
COMPANIES
IN THE CULTURAL
AND
CREATIVE FIELD
(2011)
EMPLOYEES
IN THE CULTURAL AND
CREATIVE FIELD (3RD
Q 2013)
€15,039
MOPERATING REVENUE
FROM THE CULTURAL
AND CREATIVE FIELD
(2011)
Cultural and Creative
Industries in Catalonia
SOURCE:
IDESCAT.
€5,957M
GROSS VALUE ADDED
(FC) (2011)
3.1% of CATALAN GVA

3. 33

4. 4
Creative, artistic and show activities
5.114
12.7 %
Performing arts, artistic and literary creation, and show
venue management
4.743
Libraries and files
371
Cultural Industries
6.718
16.6 %
Film, video, TV programmes, sound recording and music
editing
1.745
Radio and TV
254
Book, newspaper and magazine publishing
1.750
Retail sales of books, newspapers and stationaery items
2.969
Creative Industries
28.541
70.7 %
Development of videogames and IT programs
284
Photography
2.040
Specialised design activities
7.247
Informationl services
2.122
Technical architectural services
10.552
Advertising
6.296
TOTAL
40.373
100 %
Companie
s
Catalunya. Dades 2011
Source: Idescat
TOTAL CATALUNYA
611.751
% s/ TOTAL CATALUNYA 6,6%
40.373

5. 5
Directorate-General for
Creation and Cultural
Companies

6. 6
DGCEC 2013-2014
Distribution
Audiovisual Performing Arts Visual Arts Books Music Digital
ExhibitionProductionCreation
Directorate-General for Creation and Cultural Companies
CATALAN INSTITUTE FOR THE
CULTURAL COMPANIES (ICEC)Subdirectorate-General for Cultural
Promotion
CREATION VENUES COMPANIES MARKETS AUDIENCE
CULTURAL SECTORS
VALUE CHAIN
MINISTRY OF CULTURE

7. DGCEC 2014
Budget
Total initial unconsolidated budget.
Including contributions from the
Ministry of Culture.
In 2014, ‘Creation’ included a line
item of 7,500,000 euros intended for
long-term loans outside the public
sector.
Creation
Stage-musical
and film venues
Companies
Markets
Audiences
€85,831,942
2014
€23,189,456
€30,969,370
€29,312,142
€2,031,184 €329,788

8. 9
DGCEC 2013-2014
Audiovisua
l Audience and earnings at cinemas in
Catalonia.
2008 - 2012
Source: ICEC
ACTIONS
Grants for the audiovisual sector
Improvement of administrative procedures
Regulation of Catalan Cinema Law
Maintenance of data from the exhibition
sector in Catalonia
Support for exhibitors’ conversion to the
digital paradigm
Support for the Sitges International
Fantastic Film Festival of Catalonia
20
37
56
41
25
29
20
20
26
18
25
17
20
13
18
2008 2009 2010 2011 2012
Catalan full-length film production. 2008 - 2012
Source: ICEC
7
4
7
4
9
6 80
6
1

9. 10
DGCEC 2013-2014
Performing
Arts
Theatres BCN
Season
2010/2011
Season
2011/2012
Season
2012/2013 % dif.
Audience 2.675.736 2.890.713 2.333.685 -19%
Earnings 63.326.502 68.162.773 51.212.144 -25%
Shows 948 1.082 1.155 7%
Performances 11.713 12.674 12.791 1%
Figures for theatres in Barcelona. 2010-2013
Source: ADETCA
Private Public
Overall
total
Barcelonès area 34 14 48
Rest of Catalonia 12 90 102
Total Catalonia 46 104 150
Theatres in Catalonia by ownership. 2011
Source: Technical Office of the Ministry of Culture
ACTIONS
Grants for the performing arts sector:
-Triennial agreements with companies, producers and theatres
-Financial aid for productions, programming and dissemination
-Individual grants for important fairs and festivals
-Grants for infrastructure
-Comprehensive plans for CIRCUS, DANCE and ALL
AUDIENCES
Theatre Rehabilitation and Equipment Programme in Barcelona

10. 11
DGCEC 2013-2014
Books ACTIONS
Bookstore Plan (National Reading Plan)
Publishing Plan:
- Grants for publishing in Catalan or
Occitan (general)
- Grants for publishing in Catalan or
Occitan (special interest)
- Repayable contributions and subsidies
for publishing projects
_________________________________
Support for book fairs
Titles
published
% in
Catalan
Titles in
catalogue
% in
Catalan
2008 32,741 35.1% 166,437 33.9%
2009 33,428 34.4% 175,110 32.7%
2010 34,414 33.2% 188,988 31.1%
2011 33,970 32.9% 200,458 31.6%
2012 31,759 26.8% 213,800 30.9%
Basic data for Catalan publishers
2008-2012
Source: Domestic Book Trade in Spain 2012
Federation of Publishing Associations of Spain
Number
of
publishers Staff
Turnover for
Spain.
In €M
2008 306 6,334 1,623.84
2009 301 5,233 1,588.40
2010 288 5,488 1,434.97
2011 286 5,290 1,332.45
2012 272 4,907 1,208.99
Títles published and in catalogues from Catalan publishers
2008-2012
Source: Domestic Book Trade in Spain 2012
Federation of Publishing Associations of Spain

11. 12
DGCEC 2013-2014
Music ACTIONS
Catalan Music Law
Grants for the music industry:
- Grants for recording music or video of special interest
- Grants for programming live music and festivals
- Grants for the activities of well-established music
groups
- Grants for promotional events
2008 2009 2010 2011 2012
Physical media sales 2.53 2.30 1.08 2.15 0.98
Sales to foreign digital
operators 3.43 4.62 7.41 8.10 10.86
Licenses and sales for
publishing rights 5.85 5.13 3.92 2.35 4.62
Revenue from concerts
given abroad 0.30 0.25
TOTAL EXPORT
11.8
2 12.04
12.4
1 12.90
16.7
1
Spanish recording industry exports
2008-2012 (in €M)
Source: Promusicae
Recording industry turnover by medium
2008 - 2012 ( RRP in €M)
Source: Promusicae
2008 2009
201
0
201
1 2012
PHYSICAL
MARKET 225 179 128 102 93
DIGITAL
MARKET 29 32 39 46 48
NATIONAL
MARKET 254 211 167 148 141

12. 13
DGCEC 2013-2014
Visual Arts
Basic figures from art galleries in Catalonia.
2009
Source: Technical Office of the Ministry of Culture
Art galleries 185
Staff 503
Average area (m2
) 177.2
Number of exhibitions 1,781
Artists exhibited 3,834
Sales in Spanish galleries through
distribution channels. 2011
Source: El mercado del arte en 2012.
Fundació n Arte y Mecenazgo
ACTIONS
Activities to improve the professionalism of art
galleries
Grants for art galleries
Cohesive projects able to communicate with
audiences
Strategic events to foster the art marketplace
in Catalonia
0,50%
3,50%
5,30%
15,90%
17,10%
57,80%
Auction
Private
Online sales
Art fairs in Spain
International art
fairs
Galleries

13. 14
DGCEC 2013-2014
Digital
ACTIONS
Digital & Interactive Content Cluster
Gamelab
Agora for Mobile and Creative Digital
Services and Content
2009 2010 2011 2012
Turnover 1,646 1,515 1,315 1,496
Hardware 562 446 373 297
Peripherals 118 132 107 97
Physical software format 638 575 499 728
Mobile and online
software format
328 362 336 374
Videogame turnover in Spain (in €M)
Source: ADESE, PWC

14. 15
Policy
Evolution

15. 16
FOTOhttps://www.flickr.com/photos/62186790@N05/5782065545
+ EMPLOYMENT
+ AUDIENCE
-2000 ICIC (Catalan
Institute for Cultural
Industries)
-2002 IRL (Institute
Ramon Llull)
PRIMAVERA SOUND

16. 17FOTO:
http://i.huffpost.com/gadgets/slideshows/320880/slid
FROM:
Support to
production
schemes
TOWARDS:
Emphasis in
distribution and
exhibition
SITGES INTERNATIONAL
FANTASTIC FILM FESTIVAL

17. 18

18. 1919

19. 20
FOTO: KINO
SAGRADA FAMÍ LIA
PUBLIC / PRIVATE
COOPERATION:
- CONCA : non
executive Council of
the Arts
-Private representants
of all sectors in the
General and Executive
Boards of ICEC
-Defining
complementary roles of
public/ private (ex.
Theatres)

20. 21SÓNAR
FROM:
Automatic support
TOWARDS:
Smart finance
.

21. Repayable
Contributions (RCs)
RCs are a form of aid that seek to provide
financial support to cultural companies so
that they can move forward with their
projects, provided these are market-
oriented, that is, they are planned with
economic objectives and are investment
recovery-focused.
This financial instrument is based both on
the idea of transparency and co-
responsibility between the cultural
company and the government funding
the project, as it seeks to fund projects in
an efficient way from the outset, and
determine the amount the project really
needs in the event of losses being
incurred.

22. Evolution of RC sums
granted 2009/13
2009 2010 2011 2012 2013
€5,939,760
€3,617,26
0€3,521,241
€3,349,043
€2,117,157
+58%
+5%
+2%
+64%
Repayable
Contributions

23. Loans scheme
€20 M for loans for investment (fixed
assets) and cash-flow necessities to
make financing more accessible to Catalan
cultural and creative companies.
Financial programme in cooperation
with the Catalan Institute of Finance
(ICF).
€10M Guarantee Fund from the Ministry
of Culture for risk mitigation proposals.
Loans from €30,000-1M.
Guarantee Fund

24. Participative loans for
digital businesses
New fund for startups producing digital
services and goods (gaming, apps, e-platforms,
interactive solutions) within a cultural and
creative framework.
Participative loans (€40,000-200,000) with
variable interest rates (according to
revenue/benefits results).
Goal: to achieve a 20% success rate for the
different investments (research & development
philosophy)

25. 26
VIDEOGAMES
Support to NEW SECTORS:
-VIDEOGAMES
-ARCHITECTURE
-DESIGN

26. 27

27. 28
Objectives
Challenges

28. 2 OBJECTIVES
Directorate-General for Creation and Cultural
Companies
+ excellence
+ economic return
+ social return3 MAIN CONCEPTS
+ employment
+ audience
creation
venues and networks
companies
markets
audience5 AREAS

29. Challenges
 Digital Shift: find sustainable new
business models / piracy
 Improve the professionalization of the
sector (investment readiness) by
capacity building programmes (SDE)
 Increase demand / enlarge audiences.
 Support SME in their path to access
finance.
 Private investment
General
 New income revenues for the Public
Administration (ADSL tax).
 State laws: VAT/ Patronage (Region do
not legislate).

30. 31
Challenges
Increase support for creation as a
necessary requirement for better cultural
development.
Improve conditions so that creators have
the necessary means to operate to their
full potential. Place emphasis on locations
dedicated to production, and on increasing
dedicated resources for the activity.
Gain first-hand knowledge of the projects
being carried out.
Promote conditions to expand Catalonia’s
creative base in all areas of artistic
expression and thought.
Creation Area
Facilitate the connection between cultural
agents and creators. Connectivity being
the element on which to focus.
Optimize resources. Build networks,
develop collaborations, co-productions, co-
financing, partnerships and alliances, all
creating permanent exchange channels.
Encourage private equity investment.
Define a new, more competitive and
independent model of cultural creation and
production.

31. Challenges
Venue and distribution
Networks area
Maintain and optimize the use of venues used for
Catalonia’s performing arts, music and visual arts.
Enrich the work done over the network by
programmers and all agents across the sectors.
Improve the distribution of Catalan cultural
productions.
Help increase the promotion of emerging artistic
productions.
Boost the cultural role played across the board in all
spheres of society.

32. Challenges
Increase the financial autonomy of companies with
regard to the government.
Improve the competitiveness of companies so that
they optimize their structures and investments in a
demanding and shrinking market.
Foster a culture of collaboration and of resource
transfer to move towards the new economic
paradigm.
Promote the business models of those sectors
emerging as a result of digital transformation and
disseminate them to the rest of the sectors.
Companies area

33. Challenges
Promote Catalan artistic creativity
worldwide.
Become more competitive in both the
domestic and international markets.
Strengthen the central section of the
culture value chain, (Business to Business
- B2B).
Strengthen industrial relations frameworks
for culture.
Build broader markets.
Improve conditions to enable market
access.
Markets area
Optimize resources.
Internationally promote the Audiovisual
Cluster and the Video Game Cluster.
Promote Creative Catalonia within the
framework of the EU Creative Europe
programme.
Strengthen and foster cultural business
diplomacy.

34. Challenges
Create a unique system that allows users
to access culture and explore cultural
consumption.
Design comprehensive supply and
demand strategies.
Widen audiences, create new ones and
attract non-audiences to culture.
Understand cultural behaviour (cultural
diet) and build user loyalty.
Meet the demands of a heterogeneous and
complex population as is found in
Catalonia.
Audience area
Boost audience creation work with new
models of participation organization.
Generate policies with audience
development strategies.
Develop the dynamics for cultural
democracy in which the audience takes
part in projects: time of experiences.
Boost audiences in the three smallest
performing arts sectors with
comprehensive plans: circus, dance and
family.

35. 36

36. 37
FOTO: Assamblea.cat
THANK YOU!