Promote your organization or event to Canada's largest environmental network. If you're looking to reach a highly engaged environmental audience for as little as $600, then the ECO Canada newsletters are the right fit for you. Download the ECO Advertising Kit now and access readership breakdowns and demographics, editorial schedules and regular features, pricing information and cross-media package options, case studies of successful advertising campaigns, and tips for crafting your ad and tailoring your messaging.

1. ECO Canada
ADVERTISING KIT
2013

2. REACH YOUR GOALS WITH ECO CANADA
80,000 subscribers. 4 newsletters. 1 solution.
Partner with ECO today and access Canada’s
largest environmental network.
Why Advertise with Get Powerful Results
ECO Canada? Advertising in ECO Canada’s newsletters will allow you
to reach a highly engaged audience that is responsive to
ECO Canada’s newsletters are an essential source of
the products and services that meet their unique needs.
information, resources, and insight for the Canadian
The click-through and open rates of our monthly
environmental sector. We develop and distribute
newsletters are significantly higher than the industry
influential publications in both English and French to
average. This means that your message is more likely to
six major audiences:
be read, more likely to be clicked on, and your audience
is more likely to be converted into informed sales leads.
• Environmental Professionals
• Environmental Employers
• Certified Environmental Professionals (EP)
• Post-Secondary Students in environmental-related Past Advertising Partners
programs Who advertises with ECO Canada? From higher
• Secondary Students and teachers interested in education to high-profile events, organizations can
environmental careers target the right readers with ECO Canada newsletters.
• Aboriginal Environmental Professionals
Canada’s Authority on the
Environmental Sector
Our newsletters are distributed to over 80,000
members of the environmental sector. As a result
of our commitment to growth and improvement,
the overall readership of our newsletters increased
by over 20,000 people last year, and continues to
grow steadily.
ECO AT A GLANCE
178,000+ Registered Members
70,000+ Visitors per Month
12,800+ Fans and Followers

3. AUDIENCE BREAKDOWN
By Province
50% - Central Canada (ON, QC)
1% - Northern Canada (NU, YT, NT)
22% - Prairies (AB, SK, MB)
4% - International
5% - Atlantic Canada (NB, NF, NS, PEI)
18% - Pacific Coast (BC)
By Education
51% - University Degree
17% - College Degree
15% - Graduate Degree
6% - High School Diploma
5% - Certificate
5% - Other
1% - Distance Education
By Industry Sector
1. Research and Development 8. Policy and Legislation
2. Environmental Protection Management 9. Parks and Natural Reserves
3. Water Quality 10. Education
4. Fisheries and Wildlife 11. Energy
5. Natural Resources Management 12. Human and Environmental Health and Safety
6. Communications and Public Awareness 13. Air Quality
7. Waste Management 14. Land Quality

4. PICKING THE RIGHT NEWSLETTER
Since 2008, the ECO Canada newsletters have delivered practical insights, resources, and
perspectives from many of the industry’s most experienced leaders. Each of our 4 highly
targeted e-newsletters focuses on the most relevant topics in the environmental sector today,
allowing you to target just the right readers.
Aboriginal Job & Industry News
A valuable resource for Canada’s Aboriginal environmental
professional community. Provides essential information
on career awareness , training programs and professional
development.
AUDIENCE: Aboriginal environmental professionals and
employers
DISTRIBUTION: 5,000; published quarterly
Job & Industry News
The essential resource for environmental careers in ECO Explorer
Canada. Need-to-know information about finding a
A vital supply of career planning information, ideas and
career, hiring the right professional and growing careers
tools to help tomorrow’s environmental professionals
in the industry.
prepare to find a green career they can be passionate about.
AUDIENCE: Industry professionals, employers of
AUDIENCE: High school students and educators
environmental workers, and post-secondary students
enrolled in environment-related programs DISTRIBUTION: 1,900; published quarterly
DISTRIBUTION: 65,000; published monthly
EP News
Exclusively for formally certified Environmental
Professionals (EP) across Canada, the EP News provides
core information on industry standards, regulations, best
practice and networking opportunities.
AUDIENCE: Certified Environmental Professionals (EP),
Environmental Professionals-in-training (EPt)
DISTRIBUTION: 2,100; published quarterly

5. EDITORIAL SCHEDULE
January Our newsletters provide Canada’s
New Year’s Resolutions for Career Success environmental leaders with cutting-edge
February research, relevant case studies and national
Environmental Leadership and international news coverage. In addition
to timely, topical articles, each of ECO
March
Canada’s 4 highly targeted newsletters
Professional Development
also include the following regular features:
April
Career Trends in Sustainability & CSR • Industry News
May • Sector Trends
Career Trends in Renewable Energy • Featured Conferences & Events
June • Research Publications & Findings
Breaking into the Green Sector • Current environmental job opportunities
• Professional Development Resources
July
Hottest Careers in Green Building & Energy
August
Job Search Trouble-Shooting
September
Environmental Jobs & What Makes Them Different
October
Top Environmental Companies to Work For
November
Education & Training for Green Careers
December
Top Industry Trends for 2013
NOTE: Newsletters are generally delivered
during the third week of every month; contact
swarthe@eco.ca for exact delivery dates.
Calendar is subject to change.

6. AD DIMENSIONS & PRICING
Single-Issue Pricing Cross-Media Packages
Lead Poster $1,000 Create a customized advertising package to maximize
your content’s reach and frequency across multiple
Featured Job Posting $250
media channels while making the most of your budget.
Lead Banner Text Ad $1,000 We’ll make it easy for you to plan, purchase and save.
Banner Text Ad $600
Featured Event $600
Website
70,000 visits/month
Dimensions and Layout
HEADER Newsletter
80,000 total subscribers
Lead Poster
Ad
IN THIS ISSUE
W: 150 by H: 130 pixels Social Media
12,800 followers
Image Dimensions: Lead Banner Text Ad CUSTOM PACKAGE:
W: 137 by H: 77 pixels Text space: 5 lines or 250 characters
We can help you determine the best marketing mix to
achieve the audience reach and targeting best suited
JOB POSTINGS to your message. From newsletter placements to
website exposure, you can diversify your advertising
CONTENT strategy across multiple channels.
Banner Text Ad Sample custom package:
Image Dimensions:
W: 137 by H: 77 pixels Text space: 5 lines or 250 characters
(positioning may vary) • 3 Banner Text Ads (Newsletter, one banner per
issue for three issues)
• 1 Featured Event (Newsletter)
CONTENT
• 1 Featured Event (Website, one month duration)
• 5 Facebook and Twitter Posts (Social Media)
Image Dimensions: Feature Event Ad Total Value: $3,500
W: 137 by H: 77 pixels
Text space: 5 lines or 250 characters Package Price: $2,500
This is the equivalent of receiving
EVENT LISTINGS a lead-position newsletter ad free

7. Featured Event Package: Featured Employer Package:
The Featured Event position, both in ECO newsletters and The Featured Employer Package is designed to increase
on the website, is a more prominent ad position which awareness and brand familiarity for organizations that
elevates and distinguishes your event from the rest. While wish to target a mid-level professional environmental
typical event listings include only the event name and audience. Ideal for companies focusing on jobs and
date, Featured Events include an image, a description recruitment.
of the event and multiple links back to your website for
maximum engagement. • Employer Spotlight article featured in ECO
newsletters and published permanently on the
• Featured Event spot in ECO newsletters for ECO website
two issues • Premium listing in the ECO Business Directory with
• Featured Event on the ECO website for a two link to company website (one year)
month duration • Featured partner logo space on ECO homepage
• Promotion through social media channels (one year)
• All job postings receive Featured Job Board
Total Value: $2,900
position (one year)
Package Price: $1,875
• Custom combination of newsletter advertising
This is the equivalent of receiving options
• Promotion through social media channels
a Featured Event ad free
Total Value: $7,000
Package Price: $3,000
To book your ad or for more A discount of more than 50%
of total advertising value
information, contact:
Stephanie Warthe
Manager, Digital Marketing and Sales
swarthe@eco.ca

8. ADVERTISING CASE STUDY
DID YOU KNOW?
On average, the open and click
rates are higher for not-for-profit
organizations like ECO Canada
than for other sectors, such as
technology or retail.
Better Business with
Banner Ads Tools available from
Advertising with ECO Canada gave Pinchin ECO Canada really allow us to
Environmental, a leading environmental consulting
firm, targeted access to the professional audience it grow as a company.
was looking for, resulting in a higher response rate
from the environmental community.
The promotion The ad continued
It received a total
was read by over to receive interest
of 372 clicks in just
10,460 environment for months
one week
industry members afterwards

9. ARTWORK SPECIFICATIONS
All images and artwork must: ECO Canada can provide design services
at a minimal cost of $100/hour. The number of
• have a resolution of 72 dpi,
hours is dependent on the scope of the design
• be in RGB colour mode,
request. Please contact us directly to determine the
• conform to the respective ad size (measured
full cost of this service. Email swarthe@eco.ca or
in pixels), and
phone (403) 476-1951.
• be in JPEG, GIF or PNG file format –
remember, the smaller your file size, the faster
your ad will load and display.
Get the Exposure Your Content Deserves.
Book Your Ad Today.
For more information on how to book your space,
please contact:
Stephanie Warthe ECO Canada reserves the right to request
Manager, Digital Marketing and Sales modifications or refuse advertisements or email
ECO Canada messages based on internal company policies
Ph: (403) 476-1951 and appropriateness for our audience.
swarthe@eco.ca
www.linkedin.com/in/swarthe