Jean-Marc Lazard, EDHEC GE 1995, fondateur d'Open Data Soft, intervenait le 6 novembre 2014 à l'EDHEC à l'invitation du Club Marketing sur le thème "Data-driven Marketing, comment réussir la mutation ?"
14. Speak with data ! (regular users can design & share their live BIG DATA visualizations)
15.
16. OPEN DATA
Data valuing
Data sharing
Data opening
Enterprise as a Data-Hub …
17. Internal Data Sources
•Data from IT Silos (databases e.g. data lakes)
•Data from Business Silos (business applications e.g. CRM)
•Desktop data
Open Reservoirs
•WW Open Data (statistics, infrastructures, real- time transport data e.g. bicycles…)
•Other available data incl. paying ones (weather, water quality…)
Mobile / Objects
•IoT (Withings, Netatmo…)
•M2M (cameras, smart meters…)
•Crowdsourced data (events, environment…)
…that can be fed with all types of data!
18. Data -as-a- Service
Open Innovation
API
Open Services
Branded data services
Apps frameworks
Open Companies