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The Big Lesson of CBS’s  Undercover Boss?
People Matter Customers and employees are the overlooked 5th P of marketing:  Product  Price  Place (distribution)  Promotion  --Plus People
What changed?    ,[object Object],[object Object]
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Economics of Engagement Are Compelling Engagement plays a key role in the success of nations and businesses.  (Did the Soviet Union fall because its system failed to engage? )
The Essentials of  Enterprise Engagement ,[object Object],[object Object],[object Object]
Enterprise Engagement  Is a Big Field  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise Engagement:  The Psychological Component  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It Integrates Fields and Tools That Were Once Siloed  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The bigger the audience, the more expertise required.  A New Knowledge-Base Required
[object Object],[object Object],[object Object],Engagement is Universal
[object Object],[object Object],Engagement Expertise Wanted
[object Object],[object Object],[object Object],The Big Question:
[object Object],[object Object],[object Object],[object Object],From Research to Action
[object Object],[object Object],Enterprise Engagement Institute
[object Object],[object Object],[object Object],The Enterprise  Engagement Alliance
[object Object],[object Object],[object Object],EEA Activities
[object Object],[object Object],[object Object],[object Object],The End-Result

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Marcus Evans EEA presentation

  • 1. The Big Lesson of CBS’s Undercover Boss?
  • 2. People Matter Customers and employees are the overlooked 5th P of marketing: Product Price Place (distribution) Promotion --Plus People
  • 3.
  • 4.
  • 5. The Economics of Engagement Are Compelling Engagement plays a key role in the success of nations and businesses. (Did the Soviet Union fall because its system failed to engage? )
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The bigger the audience, the more expertise required. A New Knowledge-Base Required
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.

Notes de l'éditeur

  1. Claire takes over on slide 12