Slidecast to show outcomes of an EENSW Technology Roadmapping initiative focused on: Location Based Services Geo-Tagging Earth Observation

1. Technology Roadmapping Location Based ServicesGeo-TaggingEarth Observation Jim Payton Innovation Advisor

3. To promote across the EEN the established Community of Interest in the UK South West

4. To facilitate connections between organisations across the EU (and internationally) with similar technological/business interests

6. Enterprise Europe Network South West Technology Roadmapping...

7. http://www.linkedin.com/groups?mostPopular=&gid=3764278

8. This discussion group will be open from the 1st Feb until the 14th Feb. We welcome all types of opinion and comment, no matter how lateral or ‘blue sky’.

11. Drives OPEN innovation and helps articulate technology strategies

12. Encourages collaboration across organisations

14. Where are we now?

15. Review of the market Growth potential Market trends Strategic directions Supply and value chains

16. AEROSPACE AUTOMOTIVE MARINE SECURITY LOCATION BASED SERVICES GEO TAGGING EARTH OBSERVATION RAIL ENVIRONMENT AGRICULTURE COMMUNICATION

18. GLOBAL CORE GNSS MARKET BY SEGMENT (cumulated revenues 2010-2020) Total: €1,260 billion

19. EU SHIPMENTS AND PENETRATION OF GNSS DEVICES Road 250 LBS 200 150 Shipments (million units) 100 50 0 2010 2012 2014 2016 2018 2020

20. Football (22cm) Flea (1mm) Hair (80μm) Red blood cell (7μm) Virus(150nm) Buckyball(0.8nm) 1m 10-1m 10-2m 10-3m 10-4m 10-5m 10-6m 10-7m 10-8m 10-9m 10-10m 1mm 1m 1μm 1nm 100nm 1nm 20nm 60nm 80nm 100nm 40nm Sunscreen TiO2(35nm) DNAstrand(2nm) NANOTECHNOLOGY

21. Increased demand for safe drive-by-wire systems that out-perform humans Security applications will involve integration of a wide range of sensors which will communicate reliably by wireless networks and must be tamper proof

22. AEROSPACE

23. PROJECTED SHIPMENTS OF GNSS DEVICES IN THE AVIATION SECTOR +5% per annum 147 135 123 112 103 94 Europe North America Rest of World Shipments (thousands of units) 2010 2012 2014 2016 2018 2020

26. Dassault (FR)

27. Embraer (BR)

29. SkyTeam

32. Regional airports

34. Rockwell Collins (US)

36. Honeywell (US)Example companies

37. UK SPACE TURNOVER BY APPLICATION 2008/2009 British space industry is worth £7 billion to the economy with > 10% growth over the last 2 years

38. HYLAS 1 is a hybrid Ka Band/Ku Band satellite with European coverage. The satellite will be used mainly to provide broadband Internet access and to distribute and broadcast High Definition Television (HDTV).

40. Novel energy production and storage

43. Fleet management and logistics

47. European Road Transport Research Advisory Council European Automotive Research Partners Association

48. Traffic 2020: Telematics and traffic management enable congestion and stress free highway driving Source: Furore (Future Road Vehicle Research) R&D Technology Roadmap (EARPA)

49. MARINE

52. RAIL

54. Co-ordination of services

56. Innovative technologies

57. Advanced communications use

58. Passengers’ mobile phones

59. Satellite based location

61. SHIPMENTS OF GNSS DEVICES IN THE AGRICULTURE SECTOR +26% per annum 105 93 75 59 Shipments of GNSS-enabled devices (thousands of units) Europe Rest of World 42 2005 2006 2007 2008 2009 GNSS penetration in tractors installed base (EU only) 3% 3% 4% 5% 6%

62. COMMUNICATIONS

63. SHIPMENTS AND PENETRATION OF GNSS-ENABLED MOBILE PHONES WORLDWIDE 80% 1,000 70% 875 60% 750 50% 625 Penetration (%) 40% Shipments (million units) 500 30% 375 20% 250 10% 125 0% 0 2012 2014 2016 2018 2020 2010

65. RIM/Blackberry (CA)

66. Apple (US)

67. HTC (TW)

69. TeleAtlas/TomTom (NL)

71. Google: Android market (30,000 aps)

73. Games

74. Information services

76. SIRF/CSR (US-UK)

77. Texas Instruments (US)

78. Qualcomm (US)

79. ST Microelectronics (CH)Example companies

80. Location Based Services (Marketing and Advertising) Location-Based Engagements: connecting or interacting with a specific geographic place via your mobile device opens opportunities for marketers to participate in that moment. Facebook Deals lets business deliver e-coupons on location and Location Engagement Analytics Monitor location-based engagements across multiple LBS applications Example Providers: Foursquare (2 Million+ users), Brightkite, Loopt (4Million+ users), Momentfeed.com, Facebook and Gowalla LBS global market value estimates vary but all show high growth: $6,292.5 million by 2012 from $1,050.0 million in 2008, a CAGR of 56.4% (Source: TechNavio) $21.14 billion by 2015, with 1.24 billion subscribers. (Source: Global Industry Analysts)

81. ENVIRONMENT

83. Pollution

84. Water quality

85. Atmospheric pollution

87. SECURITY

91. Assisted Living Using GPS and mobile technology we can provide greater independence and freedom to vulnerable members of the community. GPS technology accurately calculates an individuals location and uses the mobile phone network to send that location to the carer. An example being the buddi (www.buddi.co.uk)

92. What does the South West UK have to offer? The South West is well positioned to contribute to the GNSS downstream and upstream value chains through the following sectors: Microelectronics Aerospace Creative Biomedical

93. Microelectronics The South West UK has the largest concentration of silicon design engineers in Europe, second only to Silicon Valley in the US The region employs 25% of the UK’s microelectronics manpower 5,000 people in around 400 companies Multi-nationals such as STMicroelectronics, Broadcom, Infineon, Toshiba, HP, Intel, Gooch & Housego and others The region has a world-class microelectronics R&D cluster, with; 200+ prime design and development companies 100+ systems integrators. Significant subsectors are; Silicon Design (including RF ICs, ASICs, Analogue Mixed Signal and Power ICs) Optoelectronics.

94. Aerospace One of the largest and most significant aerospace clusters in the world, with; 18,000+ employees Ten of the top global aerospace companies (BAE Systems, Airbus, Rolls-Royce Defence Aerospace, MBDA and AugustaWestland) 700+ supply chain companies A prominent player in civil projects led by Airbus and Boeing as well as defence projects such as Typhoon Joint Strike Fighter and the A400M. A world leader in; airframes, engines, equipment, rotorcraft and UAVs. World class research facilities such as Atkins, QinetiQ, Halcrow, Fraser Nash and the Defence Science and Technology Laboratory (DSTL) Defence Equipment and Service (DE&S) in Bristol employs around 7000 people and controls a $25 billion budget covering acquisition of ships, aircraft, vehicles and weapons, as well as information systems and satellite communications.

95. Creative Bristol has the strongest digital media supply chain outside London. Nokia and HP, two of the largest names in content development for web and mobile, have facilities in Bristol. BBC Bristol is a centre of excellence in High-Definition production Animation in the South West is internationally recognised; for example the Oscar winning Aardman Animations. The University of Bournemouth is home to The National Centre for Computer Animation, the UK's leading centre for computer animation. The South West generates £153m of television production each year with 700 hours of daytime TV made each year in the South West. 11 production companies from the South West feature in Broadcast Magazine's 2007 'top 50 by turnover' survey.

96. Biomedical The South West UK has 450+ Biomedical organisations, 140 of which are Medical Technology establishments Employs 20,000+ people With more than136,000 employed by the Health Service Plus Higher Education Biomedical research employing another 5000 Overall this industry worth is approximately £9Bn

97. Where do we want to be?

98. Review of the TRM day Use of novel feedback platform – this allowed the capture of broad and multi-layered information from a high number of delegates. Initiative has a business need bias and focus – 62% business, 24% Public Sector bodies, 14% Higher Education Institutes. Thematic areas of interest: Transport solutions Next generation phone apps through technology transfer Antenna, tracking device and remote sensor design Transfer of augmented reality technology to other sectors

99. A - Transport solutions Utilisation of safety critical software across the transport sectors Bicycle tracking through enhanced use of visualisation and tracking data Developments in remote sensing and GIS for UAVs and ROVs

100. B - Next generation phone apps through technology transfer Use of established Human-Machine Interface platforms Integration and testing of GPS signal data into apps

101. C - Antenna, tracking device and remote sensor design Integration of tracking technologies to monitor farmed and wild animals Application of mathematical rigour in antenna/tracking device design

102. D -Transfer of augmented reality technology to other sectors Training of surgeons and clinicians using established augmented reality platforms Visualisation and monitoring of nuclear reactors through augmented reality Automotive mobile communications enhancement through use of augmented reality Design of buildings and visualisation of environmental impact.

104. EENSW Support EENSW will now support this initiative by: Facilitating the development of the 4 thematic themes Leverage the Enterprise Europe Network to identify international companies which can make a positive contribution Help broker engagement of the supply chain in future collaborations Help accelerate the commercialisation of the outcomes

105. Case Study: B - Next generation phone apps through technology transfer Distanc---er™This product allows you to measure the distance to the vehicle in front by processing visual information and will assess if you are at a safe breaking distance for your speed. This South West UK SME would like to collaborate to develop this patent protected technology as an augmented reality mobile app and invites expressions of interest.

106. Join the discussion now on linkedin Register an account on linkedin if you are not already a member http://www.linkedin.com/ Select ‘Groups’ from the menu at the top of the screen and then enter ‘Enterprise Europe Network South West’ into the search bar From the results select ‘Enterprise Europe Network South West Technology Roadmapping…’ We look forward to meeting you there!

107. For further information contact: Jim Payton Innovation Advisor Jim.payton@enterpriseeuropesw.org.uk