Social Media In The Construction Industry
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Presentation prepared for social media training day organised by Emap Events. I was unable to deliver it in person (due to an accident three days beforehand), so the presentation was prepared and a voice-over applied for recorded delivery on the day - a Slidecast.
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Social Media In The Construction Industry
- 1. Social media (Web 2.0) in the construction industry Paul Wilkinson (pwcom.co.uk)
- 3. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
- 9. WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR PRE-WEB AGENDA WHO, ME?
- 29. PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME?
- 30. PRE-WEB WEB 2.0 AEC 2.0 LESSONS CONTEXT TOUR AGENDA WHO, ME? www.tcn.uk.com www.reorb.com
- 33. … so what’s changed? PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME?
- 40. (Photos: Meir Sadan on Flickr ; kpwerker on Flickr PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … reading writing
- 41. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … companies communities
- 42. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … one-way two-way
- 43. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … lecture conversation
- 44. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … advertising word-of-mouth
- 45. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA CONTEXT TOUR WHO, ME? Web 1.0 was about … Web 2.0 is about … owning sharing
- 46. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? many-to-many (+ customer-2-customer) dialogue user-generated content user self-publishing B2B marketing/PR 2.0 is increasingly …
- 47. PRE-WEB WEB 2.0 AEC 2.0 LESSONS TOUR CONTEXT AGENDA WHO, ME? Trad’l B2B marketing was often … B2B marketing 2.0 is becoming … tactical promotion marketing dept only short term static within boundaries more strategic 4 (or 5) Ps whole company long term mobile across boundaries
- 48. PRE-WEB WEB 2.0 AEC 2.0 LESSONS AGENDA TOUR CONTEXT WHO, ME?
- 69. If business leaders don’t engage directly with the public, someone else will. With the growth of social media, “citizen journalists” could be blogging and tweeting about your business. (Steve Martin, CEO, Clugston Construction) PRE-WEB WEB 2.0 AEC 2.0 CONTEXT TOUR LESSONS AGENDA WHO, ME?
- 70. Thank you Contact: Paul Wilkinson Blog: www.pwcom.wordpress.com Email: [email_address] Tel: +44 (0)20 8858 1104 mob: 07788 445920 Twitter: @EEPaul