Basic recommendations and tricks to make your first business plan presentation good

1. Entrepreneurship & Investment Center
Business plan
presentation tricks & guidelines
April 2015
Almaty
prepared by: Ruslan Yegembayev,
KBS ECC Entrepreneur-in-Residence
Founder & CEO, mobiliuz.com

2. why presentation is important
• this is the MOST popular tool to deliver any idea worldwide, across
different industries
• this is the best way to show your concept in 1 - 10 minutes
• your presentation is always with yourself, available everywhere, anytime
• you will make sales, investment, concept, project and other types of
presentations
• people normally don’t like (or have no time for) reading, they prefer
listening and seeing
• the way you present is the only way you deliver key points and key
messages
• preparing presentation clear up your mind, makes you FOCUSED on key
ideas
• you will know your material (every concept, every detail and figure)

3. what should I present
• it is always about SELLING your idea or concept, no matter what you present
• the one who is seeing your presentation should get FULL understanding of
your idea after presentation
• therefore present KEY ideas only
• build concept in simple and logical way
• one idea - one slide
• key statement
• supportive data (fact, image) or key statistics
• more on presentation structure - here

4. some presentation tricks (1/2)
• presentations are of two types:
• those which people review by themselves (without your being present)
• those which support your face-to-face speech
• all below - about second type of presentation
(this presentation is of the first type, by the way)
• any idea can be presented in 5 - 20 slides
• recommended number of slides - 10 - 12
• every slide should have one important message (remember “1 idea - 1 slide”?)

5. some presentation tricks (2/2)
• every detail (picture, background, figure, word, table) should have meaning
• if no meaning / sense - get rid of it
• try to keep as little words per slide as possible
• make it as simple as possible: if your grandma doesn’t understand - you make
it too sophisticated
• people either read slides OR listen to you
• therefore: slides SUPPORT (not substitute or duplicate) your speech
• it is easier to make people get and remember your idea with simple image,
table or statement (this is how our memory archives data in our brain)
• give clear idea, cement it in memory with story, emotion or image

6. too much
details
unreadable
table

7. too much details
- pics, colours,
words, logos,
fonts

8. you have just few
bullets - your slides…
.. and each one
should reach target -
sell one idea

9. your statements should be concise

10. your presentation
should not be boring

11. but don’t make circus
out of your presentation

12. fact + emotions
people surely get and remember

13. what is Entrepreneurship & Investment Centre
1. EIC is created to help those who want to create own business
2. What you can expect from EIC
1. Mentors and advisors
2. Investors
3. Acceleration of the project (start up your project 3x faster)
4. Business development support
5. Access to the content and knowledge
6. Wide international network
3. What EIC expects from you
1. commitment to push your project
2. never give up

14. Questions?
We are here to support you
59 Tole bi street, Almaty, Kazakhstan
www.kbtu-bs.kz
Stephen Lin
Director
Entrepreneurship & Investment Centre
s.lin@kbtu.kz
+7 777 028 2057