1. Submitted by
ELEZABATH JOHNSON
S2 MBA
MACFAST

2. Collect data about launch of five new products in
the Indian market in recent past. Analyze their
competitors and prepare a fact book with key
additional features that these new products
offered to consumers

3. VESPA

4. Piaggio, a company which officially
introduced scooters in India may not be
known much by our youth but our elder
generation knows it really well. Once again
they are ready with their iconic Vespa for
India and aims to create a new segment of
scooters in our market.

5.  Assembled in India, powered by a 125cc
engine
 Maximum power is 10.06 Bhp at 7500 rpm
 Maximum torque is 10.6 Nm at 6000 rpm
 Available in six very attractive bright shades
 Some of the parts will be imported from
Vietnam

6.  Seat of Vespa is relatively short and you may
find yourself a bit uncomfortable with an
adult passenger. However it’s very
comfortable to sit and provides optimum
comfort.
 The solid steel body provides better safety
than others at the time of collision. It has a
big, inbuilt lockable glove box which is very
handy and a roomy under seat storage space.
Bag hook is just above the floor board to
carry essentials.

9. VEHICLE SUMMARY
Name: Duster Diesel
Model:110 PS RxZCar
Body Type : SUV
Segment: D Segment Top
Speed : 164
Fuel Consumption: Highway 19.00 kmpl.
Fuel Consumption: City 15.00 kmpl.
Warranty : 2+2 years or 80,000 km
Renault has finally launched its much-awaited
Duster SUV in India at prices ranging from Rs
7.19 lakh to Rs 11.29 lakh.

10.  The car is available at a base ex-showroom price of
Rs 7.19 lakh for the 1.6-litre petrol, Rs 7.99 lakh for
the 85PS diesel and Rs 9.99 lakh for the 105PS diesel
engines.
 The 8 way adjustable driver seat means that fatigue
has a much lesser chance of overtaking you on a long
drive.
 Tilt steering allows you to find the most comfortable
driving position. There's even a rear AC with
independent controls for rear seat passengers.
 This newly launched SUV is available in two fuel
options and three engine options. The 1.6-litre petrol
engine produces 104PS of power while the 1.5-litre
dCi engine is available in two states of tune – 85PS
and 110PS.

11.  A short turning radius of 5.2 m makes the
Renault Duster extremely agile and easy to
manoeuvre in tight corners.
 A high torque at low RPM makes for easy
driving in the city, while a good engine
response makes driving over rough terrains
effortless.
 Renault has made significant improvements
to the overall refinement levels and the
cabin is quieter, engine clatter at idle and
noise at speed is well controlled.

12.  Being a monocoque, the Duster offers great
ride and assures handling with just a bit of
body roll.
 The music system looks smart and is
integrated neatly into a flatter, smarter
looking centre console.
 The Duster will compete with the Tata Safari
and Mahindra Scorpio.

15.  Perfectly sized LED-backlit display.
 Thin and light design.
 Built-in apps.
 Powerful A5 chip.
 Over 300,000 apps from the App Store.
 10-hour battery life.

16.  Wave hello with Face Time video calling.
 Record HD video in full 1080p.
 Shoot 5-megapixel still images.
 Advanced Wi-Fi technology. Built in.
 Next-generation mobile connectivity
 iOS(The world’s most advanced mobile
operating system).
 Lightning to 30-pin Adapter.

18.  The Larger and Brighter Screen
 Faster Network Speed
 Improved Speakers / Audio
 Improved Camera
 Face Time Over Cellular

19.  Improved Email App
 More Calling Options
 Deeper Face book and Twitter Integration
 Passbook App

22.  Air View: Going beyond the floating touch by Sony, Samsung has
included something called Air View on Note II. Air View allows
users to hover with the S Pen over an email, S Planner, image
gallery, or video to preview the content without having to open
it. The company claims that it will enable users to skip multiple
steps to quickly search and view more information.
 Popup Note: Another interesting addition to Note II is Popup
Note; it extends the concept of Popup Play, which lets users open
an S Note instantly as a pop-up window anywhere on the screen.
 Quick Command: According to the Korean manufacturer, the new
feature Quick Command lets users quickly activate frequently
used apps using the S Pen. The command pad appears when a
user just swipes upward on the screen with the S Pen button
pressed.

23.  Screen Recorder: If you want a desktop style screen
caster, Screen Recorder on Note II is there to help. It
lets users record a whole sequence of actions taken
on their Note II screen.
 Easy Clip: In order to help users make better memos,
Samsung has released Easy Chip, which enables users
to instantly outline and crop any content on the
screen in any shape to save, share or paste. By simply
pressing the dedicated S Pen button, the S Pen
magically recognizes that users want to clip or edit
the selected content on the screen.
 Idea Visualizer: It allows users to easily add
illustrations by handwriting keywords on the S Note.
It provides illustration images that match the
handwritten keywords.