By Ashok kulkarni/ Shell

1. Benefitsof IVMS Technologyin improving
Transport Operations
Ashok Kulkarni
Shell
06 Apr 2016

2. Contents
Who is Shell
Why Road Safety
How IVMS technology can help safety
Business benefits of IVMS Technology
Results
2

3. Who is Shell
Upstream DownstreamProjects & Technology
3

4. Delivering
Products
Building projects
Our people Local
Communities
Why is Road Safety Important for Shell?
4

5. Profile
5
We Operate in more than 80 countries
Worldwide, 85,000 full-time
employees
1 Billion Kms. Road exposure
Fuel retail network has around 50,000
service stations

6. THE ultimate goal
Everyone working for us should
Return Home Safely
Confidential 6

7. Confidential
REDUCE COST – Fuel, Maintenance
REDUCE RISK – Harsh acceleration/Braking
IMPROVE DRIVER SAFETY/BEHAVIOUR
IMPROVE CUSTOMER SERVICE
REDUCE ENVIRONMENTAL EFFECT
MANY OTHER BENEFITS :
- Vehicle tracking
- Emergency distress signal
- Helps in accident investigation
- Geo fencing
- Driver working/driving/rest hours
- Idling, Freewheeling
- Many more adds on
From installing an IVMS
Device…
…To improved driver behaviour
7
In Vehicle Monitoring Systems (IVMS)

8. Use of technology – IVMS (In Vehicle Monitoring
System)
8
Real impact: Changing driver behavior
System to improve driver behaviour by monitoring key driving characteristics and
provide feedback to the driver
Key PARAMETERS we track:
Speeding GPS DATA
Harsh acceleration > 7 Kph/Sec
Harsh deceleration > 10 Kph/Sec
Driving hours As per country/Shell regulations
Rest periods
Seat belt compliance
Night driving
GPS vehicle tracking
Driver identification
IVMS settings in line with OGP
(Oil & Gas Producer) requirements

9. IMPROVED SAFETY PERFORMANCE
9
0.22
0.17
0.10
0.08
0
0.05
0.1
0.15
0.2
0.25
2009 2010 2011 2012
NoofIncidents/MillionKm
Traffic incident Frequency Rates

10. REDUCED VIOLATIONS
10
0
2000
4000
6000
8000
10000
12000
2009 Jun/Dec 2010 Full year 2011 Full year
Total Errors / Violations
Total Speeding
Total H. Braking
Total H. Acceleration
Total Drvg / Wkg Hours
2009 Jun/Dec 2010 Full year 2011 Full year
11542 1946 126
202 35 9
6711 1173 83
4539 665 17
253 73 2
Total Errors / Violations
Total Speeding
Total H. Braking
Total H. Acceleration
Total Drvg / Wkg Hours

11. Driver League
11
0
10
20
30
40
50
60
70
80
90
100
2009 Jun/Dec 2010 Full year 2011 Full year
% of Fully Compliant
drivers
% of Fully Compliant
drivers 30 77 96
% of Drivers 1-5 Errors 37 14 4
% of Drivers 6-10 Errors 13 5 0
% of Drivers 11-20 Errors 10 2 0
% of Drivers 21-50 Errors 8 1 0
% of Drivers 5-100 Errors 2 0 0
% of Drivers > 100 Errors 1 0 0
Jun/Dec 09 2010 2011
%

12. Economical Benefits of IVMS usage
FUEL EFFICIENCY - REDUCED CO2 EMISSION
BREAKDOWN FREQUENCY / MAINTENANCE COST
CUSTOMER PROMISE / SATISFIED CUSTOMER
INSURANCE PREMIUM
INCIDENT INVESTIGATION TOOL
12

13. FUEL EFFICIENCY
13
2.320
2.340
2.360
2.380
2.400
2.420
2.440
2010 2011 2012
2.361
2.408
2.431
km/lit
Fuel Mileage per Litre
2.96 %
1.99 %
300 K US $

14. REDUCED MAINTENANCE COST
14
0.089
0.086
0.060
-
0.010
0.020
0.030
0.040
0.050
0.060
0.070
0.080
0.090
0.100
2010 2011 2012
USD/km
Maintenance cost per km
36 K US $ 348 K US $

15. CUSTOMER PROMISE
15
91%
93% 93%
96%
88%
89%
90%
91%
92%
93%
94%
95%
96%
97%
2009 2010 2011 2012
Percentage
On Time Delivery Performance
On Time Delivery Performance = delivering product within 15
minutes of agreed time

16. IMPROVED CUSTOMER SATISFACTION
16
4
8 8 8
19
66
106
139
0
20
40
60
80
100
120
140
160
2009 2010 2011 2012
Nos
Customer Feedback
Complaints
Commendations

17. REDUCED INSURANCE CLAIM
17
Rolling 3 Years

18. 18
IVMS Incident Investigation ( IVMS Report )
19:51:41hrs. Contracted driver flashed
the high beam light , simultaneously
applied brake, and blew the horn.
19:51:48hrs. Tanker completely
stopped before collision
Speed limit
60 Km/Hr
10 March 2013 at 19:51 hrs. (graph : second)
Shell contracted tanker speed
54 Km/Hr
Collision point
Engine on
Turn left light
Turn right light
Head light
High beam light
Seat belt
Brake light
19.51.41 hrs. Driver applied brake, blew the horn, flashed head lights
19:51:56hrs.
Driver turned on
hazard light

20. Shell’s Safety Journey: Goal Zero
Safety is always our top priority
We aim for Goal Zero = zero fatalities
and no incidents that harm people, or
put our neighbours or facilities at risk.
Supporting our Goal Zero journey
and drive for a compliant safety
culture:
—Leadership at all levels
—HSSE & SP Control Framework
—12 Life-Saving Rules
Golden Rules
20
The 12
Life-Saving
Rules