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A Patron Driven Acquisitions Pilot with ebrary

                                 Nancy J. Gibbs
                                Duke University
                         nancy.gibbs@duke.edu




                   ER&L February 1, 2010          1
   ARL library with 6 million volumes
   Catalog the Duke University Press books
    hosted on the ebrary site.
   Cautious entering into the e book market




                             ER&L February 1, 2010   2
   The pilot was intriguing
   ebrary’s strategic alliance with our approval
       plan vendor, Yankee Book Peddler, was
       advantageous
   The time was right to give this a try




                              ER&L February 1, 2010   3
   Given title list of 50,000 titles
   Loaded 21,408 titles into online catalog
   Attached holdings in OCLC
   Enabled titles in SFX
   Did not advertise trial
   Provided ubiquitous access across campus
   Owned the titles purchased with archival
    access
   Patrons had no idea clicks = purchases


                            ER&L February 1, 2010   4
   How did we get from 50,000 to 21,408?
    ◦   Eliminated Medical, Business, Law titles
    ◦   Culled by BISAC Subject content
    ◦   Culled by publisher
    ◦   Culled by series
    ◦   Culled by serials
    ◦   Floor on imprint date
    ◦   Ceiling on price
    ◦   Accepted both SUPO and MUPO


                                     ER&L February 1, 2010   5
   Oct   25titles activated on ebrary
   Oct   26 titles loaded into online catalog
   Oct   26 titles available for staff review
   Oct   26 titles available in SFX
   Oct   27 titles captured in Endecca catalog
   Oct   27 holdings attached to OCLC records




                                ER&L February 1, 2010   6
   Nov 1 titles activated for patron access and
       action
   Nov 14 spent allotted trial amount
   Nov 14 ebrary agreed to keep trial active
   Dec 2 trial stopped
   Dec 14 titles turned off at ebrary
   Jan 10 titles removed from catalog




                              ER&L February 1, 2010   7
In the first two weeks of the pilot :
Patrons clicked on 225 titles, creating purchase
       driven acquisitions totaling $25,000.

In the following two weeks:
 Patrons clicked on another 122 titles; creating
      an additional $24,000 worth of titles!



                           ER&L February 1, 2010   8
   179 titles had print equivalents owned in the
    Duke University Library system
   Of those 179 print equivalents there were
    420 total circs by our patrons
   In e format there were:
    ◦   7,058 trigger interactions
    ◦   12,401 total views
    ◦   6,789 unique pages viewed and
    ◦   985 sessions



                                        ER&L February 1, 2010   9
   168 were not owned in print in the Duke
    University Library System

    ◦ Of those titles not owned
       8,276 trigger interactions with
       15,053 total views
       8,432 unique pages viewed and
       880 sessions




                                 ER&L February 1, 2010   10
   Our most popular book based on views:
    Programming Interviews Exposed : Secrets to
    Landing Your Next Job (2nd Edition) (We do not
    own)

   Our most popular book based on printing:
    Monopoles and Three-Manifolds (We own, has had two
    circulations)

   Our most popular book based on unique
    views: Values Education and Lifelong Learning
    : Principles, Policies, Programmes (We do not own)



                                ER&L February 1, 2010    11
100
 90
 80
 70
 60
 50                                                        1st phase
 40                                                        2nd phase
 30
 20                                                        TOTAL
 10
  0

      Wiley   Springer   Taylor &             CUP
                         Francis



                                   ER&L February 1, 2010               12
45
40
35
30
25                                                            1st phase
20                                                            2nd phase
15                                                            TOTAL
10
5
0

     Computers Bus & Econ   Pol Sci          Sciences



                                      ER&L February 1, 2010               13
$3,500.00
$3,000.00
$2,500.00
$2,000.00
$1,500.00
$1,000.00
 $500.00
     $-




            ER&L February 1, 2010   14
   One of four professional libraries on campus
   Very small clientele, highly knowledgeable of
    what patrons need
   All 21 books accessed had corresponding
    print equivalents which circulated 159
    times, a ratio of 1:7.56;
   21 titles in e format had
    ◦ 102 total sessions, 872 trigger interactions; 673
      unique pages viewed; 102 total sessions
    ◦ All but five were bought in the first phase


                                  ER&L February 1, 2010   15
   Small library on the coast with a constituency
    of less than 150 faculty, staff, and students.
    ◦ Only one e book purchased with an equivalent p
      book held in their collection: “Introduction to Ocean
      Turbulence”, published by Cambridge University
      Press!
    ◦ Had no print circulation but had 25 views in the e
      book equivalent during the trial.
    ◦ We don’t know if the views were from patrons
      associated with this program.




                                   ER&L February 1, 2010      16
   Library staff wanted a few more fields in the
    MARC records

   Effect of records in the catalog after de-
    activation: AskTech

   Patron experience - how do we measure except
    through the use data?




                                 ER&L February 1, 2010   17
   Surprise … surprise
    ◦ Speed
    ◦ Acceptance
   What would have happened if we advertised
    this service?
   Culling title list through the approval plan
    profile
   Better review of match routines for title loads




                              ER&L February 1, 2010   18
   Discussions with ebrary to rethink circulation
    models, get additional use data
   Need further refinement of some BISAC
    subjects
   Integration with our other monographic
    purchases
   Funding
   Collaboration with our TRLN partners


                              ER&L February 1, 2010   19

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Patron- Driven Selection of eBook - Gibbs

  • 1. A Patron Driven Acquisitions Pilot with ebrary Nancy J. Gibbs Duke University nancy.gibbs@duke.edu ER&L February 1, 2010 1
  • 2. ARL library with 6 million volumes  Catalog the Duke University Press books hosted on the ebrary site.  Cautious entering into the e book market ER&L February 1, 2010 2
  • 3. The pilot was intriguing  ebrary’s strategic alliance with our approval plan vendor, Yankee Book Peddler, was advantageous  The time was right to give this a try ER&L February 1, 2010 3
  • 4. Given title list of 50,000 titles  Loaded 21,408 titles into online catalog  Attached holdings in OCLC  Enabled titles in SFX  Did not advertise trial  Provided ubiquitous access across campus  Owned the titles purchased with archival access  Patrons had no idea clicks = purchases ER&L February 1, 2010 4
  • 5. How did we get from 50,000 to 21,408? ◦ Eliminated Medical, Business, Law titles ◦ Culled by BISAC Subject content ◦ Culled by publisher ◦ Culled by series ◦ Culled by serials ◦ Floor on imprint date ◦ Ceiling on price ◦ Accepted both SUPO and MUPO ER&L February 1, 2010 5
  • 6. Oct 25titles activated on ebrary  Oct 26 titles loaded into online catalog  Oct 26 titles available for staff review  Oct 26 titles available in SFX  Oct 27 titles captured in Endecca catalog  Oct 27 holdings attached to OCLC records ER&L February 1, 2010 6
  • 7. Nov 1 titles activated for patron access and action  Nov 14 spent allotted trial amount  Nov 14 ebrary agreed to keep trial active  Dec 2 trial stopped  Dec 14 titles turned off at ebrary  Jan 10 titles removed from catalog ER&L February 1, 2010 7
  • 8. In the first two weeks of the pilot : Patrons clicked on 225 titles, creating purchase driven acquisitions totaling $25,000. In the following two weeks: Patrons clicked on another 122 titles; creating an additional $24,000 worth of titles! ER&L February 1, 2010 8
  • 9. 179 titles had print equivalents owned in the Duke University Library system  Of those 179 print equivalents there were 420 total circs by our patrons  In e format there were: ◦ 7,058 trigger interactions ◦ 12,401 total views ◦ 6,789 unique pages viewed and ◦ 985 sessions ER&L February 1, 2010 9
  • 10. 168 were not owned in print in the Duke University Library System ◦ Of those titles not owned  8,276 trigger interactions with  15,053 total views  8,432 unique pages viewed and  880 sessions ER&L February 1, 2010 10
  • 11. Our most popular book based on views: Programming Interviews Exposed : Secrets to Landing Your Next Job (2nd Edition) (We do not own)  Our most popular book based on printing: Monopoles and Three-Manifolds (We own, has had two circulations)  Our most popular book based on unique views: Values Education and Lifelong Learning : Principles, Policies, Programmes (We do not own) ER&L February 1, 2010 11
  • 12. 100 90 80 70 60 50 1st phase 40 2nd phase 30 20 TOTAL 10 0 Wiley Springer Taylor & CUP Francis ER&L February 1, 2010 12
  • 13. 45 40 35 30 25 1st phase 20 2nd phase 15 TOTAL 10 5 0 Computers Bus & Econ Pol Sci Sciences ER&L February 1, 2010 13
  • 15. One of four professional libraries on campus  Very small clientele, highly knowledgeable of what patrons need  All 21 books accessed had corresponding print equivalents which circulated 159 times, a ratio of 1:7.56;  21 titles in e format had ◦ 102 total sessions, 872 trigger interactions; 673 unique pages viewed; 102 total sessions ◦ All but five were bought in the first phase ER&L February 1, 2010 15
  • 16. Small library on the coast with a constituency of less than 150 faculty, staff, and students. ◦ Only one e book purchased with an equivalent p book held in their collection: “Introduction to Ocean Turbulence”, published by Cambridge University Press! ◦ Had no print circulation but had 25 views in the e book equivalent during the trial. ◦ We don’t know if the views were from patrons associated with this program. ER&L February 1, 2010 16
  • 17. Library staff wanted a few more fields in the MARC records  Effect of records in the catalog after de- activation: AskTech  Patron experience - how do we measure except through the use data? ER&L February 1, 2010 17
  • 18. Surprise … surprise ◦ Speed ◦ Acceptance  What would have happened if we advertised this service?  Culling title list through the approval plan profile  Better review of match routines for title loads ER&L February 1, 2010 18
  • 19. Discussions with ebrary to rethink circulation models, get additional use data  Need further refinement of some BISAC subjects  Integration with our other monographic purchases  Funding  Collaboration with our TRLN partners ER&L February 1, 2010 19

Editor's Notes

  1. A few small samples of data