Garrison Social Media Training-Facebook

Social Media for Fort Campbell Directorates
Using social media to keep each other and our community connected

Presented by Fort Campbell Public Affairs * (270) 798-3025

facebook.com/FortCampbell @FortCampbell Flickr.com/FortCampbell Youtube.com/FortCampbell101

Resources

The U.S. Army Social Media Handbook, available
for download at:
www.slideshare.net/USArmySocialMedia

Mashable.com:
http://mashable.com/social-media/



Today’s Focus
Understanding your organization’s
responsibilities

Getting up to Army standards

Using Facebook properly at the
Garrison level

Understanding operations and
procedures

Your questions



Understanding your organization’s responsibilities

• Create/maintain a
Directorate Facebook
page
• Assigning
administrators
• Deciding what to ‘post’
or ‘share’ on Facebook
• Sharing your
information with Fort
Campbell, Kentucky
• Stay in your lane


Create/maintain a directorate Facebook page

• Each Directorate should • PAO recommends you
have one (1) Facebook have at least one admin
page. and one alternate
• If your Directorate has admin.
many components, – Who is comfortable with
designate an admin this?
from each component – Who is capable of doing
this from the office, and
to have access to the
possibly during
Directorate’s Facebook inclement weather, at
page. home?



• DHR (1) • EEO (1)
• DES (1) • Safety (1)
• MWR (1) • PAIO (1)
• NEC (1) • Chaplain (1)
• DOL (1) • Health Promotion (1)
• DPTMS (1) • DPW (1)
• ASAP (1)



Streamlining Garrison Social Media
(Concept Example)

Garrison
DES ASAP DOL DPW EEO NEC DPTMS Safety MWR PAIO DHR Chaplains

EOC Engineers Kinnard CYSS Ed Center

Fire &
Environmental Schools ACS Personnel
Emergency

Security Maintenance Ranges activities ID Cards

Vehicle/Weapons Reg

CPAC, DLA, GRMO and other smaller directorates can all submit info
direct to the Fort Campbell Facebook page or via PAO, unless there is a
need for individual Facebook pages. Requests for External Official
Presences or additional Social Media sites will be handled on a case by
case basis if necessary. Please contact PAO before creating social media
accounts.


Ensure your organization’s page is up to U.S. Army Social Media standards.

 Admins must complete the OPSEC,  Register with FTCKY PAO: Send the link
and OPSEC and Social Networking and the admin POC’s to PAO (270) 798-
training outlined in ALARACT 3025.
421/2011, forward certificates to  Once your registration is confirmed with
Public Affairs (PAO). FTCKY PAO, register with the U.S. Army’s
Office of the Chief of Public Affairs (OCPA)
 Create a clear title for your page: at: www.army.mil/media/socialmedia
“Fort Campbell Directorate of…”  Maintain the page regularly:
 Info Tab: “Official” verbiage is  Monitor the wall for inappropriate posts or
required. Please see the Fort questions from users. (OPSEC violations,
PII, Spam, foul language)
Campbell Facebook page for this.
 Share relevant content on the Fort
Copy the verbiage and paste to Campbell, Kentucky page.
your Info tab.  Once your page has hit 200 followers, you
 Depending on your organization’s will be able to create a unique URL for the
page:
mission, adjust your page settings “www.facebook.com/FortCampbellMWR”
to limit comments or photos on  (If you need help with this, please contact the Fort Campbell
Public Affairs Social Media Team.)
your wall.


Register with OCPA



Assigning Administrators
(Concept Example)

Admins must complete the ‘Army OPSEC,’ and ‘OPSEC and Social Networking’ training outlined
in ALARACT 421/2011, then forward certificates to Garrison OPSEC Officer Jay Fangman.

Public Affairs Admins
Section: Admin
Director: Bob
CIO/Courier Editor: Kimberly
Social Media: Erin
Media Relations: Rick
Community Relations: Denise



Assigning Administrators

• How do I differentiate my information from another section’s information?
• Try labeling your information.
• You can “sign” your posts with your section’s name: “(Message
from Kinnard) or (Message from Fire Prevention).”



Use your page to post on ours
• Step 1: Go to your page or the Your Facebook
Username

top of your Facebook menu.
• Step 2: Select the “Use
Facebook as…” option.
• Step 3: Go to the Fort
Campbell, Kentucky Facebook
page.
• Step 4: Write a post on the
wall.
I recommend you all learn how to do this
because this is how you will notify
everyone when your office is closed or the
hours are changed due to weather
closures.



Use your page to post on ours

• Weather closures, cancellations or delays:
– Step 1: Employ your skills with “Use Facebook
as…” and post your office’s hours changes on the
Fort Campbell Facebook page below the existing
weather closure announcement.
– Step 2: Post the hours changes to your
organization’s operations on your Directorate
Facebook page.



Timeline

All organization pages will switch March 30.
Take the tour: facebook.com/about/timeline
Check out the Fort Campbell, Kentucky page which is Timeline Live now:
facebook.com/FortCampbell


Deciding what to ‘post’ or ‘share’ on Facebook
• On the Fort Campbell Facebook
page you should be sharing
information about what your
Directorate does or offers.
• Information for customers should
be clear and easy to understand.
• Admins should have a strong grasp
on the English language and all of
its proper grammar and
punctuation.
• If you are sharing information
about an event, leave a main office
number as the POC: See the ACS
Post to the right.
• When sharing links, explain why
you are sharing it: See ASAP and
MWR post to the right.


Deciding what to ‘post’ or ‘share’ on Facebook

• Not everyone is going to have • If you have photos of
exciting content to share on a promotions or check
regular basis. That’s OK presentations or internal
because you will still have Directorate events, those
important info to share at should be shared on YOUR
some point! DIRECTORATE’S wall. Try to
keep internal events on your
• When you have office hours own page. There are
changes or perhaps a new exceptions, let’s discuss.
service or a new location, that
is what you should share on • Please keep in mind this effort
the Fort Campbell wall. is to inform people and
showcase the great work Fort
Campbell Garrison
Directorates are doing every
day. Keep it professional.


Sharing stories about personnel
• Generally, in the name
of privacy, I do not
recommend sharing
personal news about
employees. PII is
prohibited.
• However, when we have
an employee who has
earned an honor or has
a special event, then
let’s share it.


What’s appropriate?
Why is it so important that we ‘stay in our lane?’

• Remember, this page is
accessible to the public.
• What kind of impression
do you want people to
have of your Directorate?
• If you wouldn’t tell your
own mother or post it on
a sign in your front yard,
you have no business
putting it on Facebook.


What’s appropriate?

• Customers, Soldiers, and community
members won’t be the only ones looking at
your page.
– Superiors
– Enemies/Adversaries
– Media
– Non-local Family members
– Other Garrisons/International communities
– Other DoD Services
– Average Americans
• Crisis Comms/Force Protection Events
– Why add confusion to an already confusing
event?
– Directorate pages are to stand down and not
spread information which is not cleared for
What have we learned about crisis release. Refer audiences to the Fort
Campbell, Kentucky Facebook page if
communications from past events? necessary. Best COA: Unpublish page or
disable wall. Speaking with one voice is
paramount.




• Speak to what you • Am I giving anything
know. sensitive or
• DO NOT RELEASE advantageous away?
INFORMATION NOT • What messages are we
CLEARED FOR PUBLIC sending?
RELEASE. • Is it my place to
• Coordinate with PAO comment on this or talk
before posting about this?
something you think is • Who is the OFFICIAL
questionable. RELEASE AUTHORITY?


You are a storyteller. You are an asset.

• This is not always easy work.
– But if we can do this correctly, it will be a great
benefit to our community.
• You are not alone.
– Call PAO if you need help or if you have questions. You
must remain in contact with PAO in order for clearance on
your social media pages. Do not create social media
accounts for Fort Campbell organizational purposes
without speaking with PAO first.
• Your questions?


Fort Campbell Public Affairs Resources

Fort Campbell Public Affairs-Social Media Team
(270) 798-3025



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